Claudio Pinhanez http://igovsp.net/inovaday

1. © 2014 IBM Corporation
The Hour and Time of Conversational Interfaces
Claudio Pinhanez, Senior Manager, IBM Research Brazil
csantosp@br.ibm.com, @cinhanez

2. Claudio Pinhanez
IBM Research – Brazil
Senior Manager
Social Data Analytics Research
Professor, Univ. of São Paulo, 1987-1993
PhD MIT Media Lab 1993-1999
IBM Research, 1999-2008
IBM Research - Brazil, 2008-2016

3. © 2015 IBM Corporation
Conversational Systems, the 4th Interface Paradigm
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1. batch 2. command line 3. point & click 4. conversational

4. © 2015 IBM Corporation
IBM Watson: Processing Text at Scale is Possible
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CC = AI + BD

5. © 2015 IBM Corporation
Deep Learning: The Power of Machine Learning + Big Data
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DL = NN + GPU

6. © 2015 IBM Corporation
Adoption of Conversational Interfaces in China
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7. © 2015 IBM Corporation
Cognitive Computing to Everyone: Watson Developer Cloud
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http://www.ibm.com/smarterplanet/us/en/ibmwatson/developercloud/

8. © 2015 IBM Corporation
What is New? What is Better? What is Easier?
 Multiple sources is easier
 Multiple users is easier
 Remembering is easier
 Assynchronicity is easier
 Sidetracking is easier
 And a lot easier than command lines....
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9. © 2015 IBM Corporation
BUILDING A MULTI-AGENT
CONVERSATIONAL SYSTEM
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10. ©2015 IBM Corporation 22 September 201610 IBM Research
CognIA: Opportunity and Motivation
In Brazil: > 6M customers
BB Estilo: 2.5M
Santander Van Gogh: 1.6M
Itau Personnalite: 650K
Bradesco Prime: 420K
HSBC Premier: 300K
Addressable market in Brazil: around R$ 1T
 Current wealth
management services
are based on expensive
consultants for high net
worth individuals
 Opportunity for self-
service wealth
management advisors:
scalable, suit for
younger generations.

11. ©2015 IBM Corporation 22 September 201611 IBM Research
1 - Understanding
Interviews
*Motivation factors
*Everyday behaviors
2 - User style preferences
Scenario based study
3 design concepts
*Explore ideas with users
3 - Cognitive dialogue
Wizard of Oz tool
*User questions
*Dialogue flow
User studies
Inform visual design
Context
Preferences
Motivations
Participants
<40 years old
high income bracket,
digitally enable, educated,
not well informed about
investments

12. ©2015 IBM Corporation 22 September 201612 IBM Research
CognIA: Self-Service Investment Adviser
 What: easy-to-use, interactive investment adviser which helps user
to make more informed financial decisions.
 Customer: mass affluent, less than 40 years, digitally enabled,
people who do not like and/or do not know finances.
 Strategic intent: to capture wealth advice market by pro-active
handling of lack of financial knowledge and uneasiness with money.
 How: to extract financial advice from news feeds; and to use
short-text dialogue analytics to create a responsive mobile “buddy”.

13. © 2015 IBM Corporation
Cognia Demo
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14. ©2015 IBM Corporation 22 September 201614 IBM Research
CognIA Prototype: Direct, Simple, Conversational

15. © 2015 IBM Corporation
IBM Research – Brazil
csantosp@br.ibm.com, @cinhanez