The health industry is both a challenging environment and a sector with tremendous opportunities, where positions of various players will change over the coming years and new fundamentals in business development will thrive
1. CREATING SHARED VALUE
IN THE HEALTH SECTOR
A New Business Development Approach to Seize Opportunities in a Fast-
Evolving Health Industry
2. setting the scene
challenges but also opportunities in health
are enormous
fundamental changes in the system and in
the positions of players in the health sector
are already being prepared
shared value, innovative business models, a
participative economy and consumer-driven
health will drive these changes
3. top-level challenges in health
traditional system balance being challenged
growing demand
increasing complexity
growing expectations
pressure on government
budgets
limited workforce
supply
technological advances offering
tremendous new opportunities
traditional business models under pressure
social economy
4. colliding waves in health
consumer-driven
health
institutional health
health system in driving seat
funded
world of EMR’s
focus on cure & care
quality & budget control
control by funcing mechanism
consumer in driving seat
free market
world of PHR’s
focus on health & wellness
experience & convenience
control by quality labeling
5. health spectrum
Illness Wellness
AcuteChronic
Seasonal
Allergy
Diabetes Elite
Athlete
Weekend
Warrior
Repeat
Dieter
Physical
Rehab
Flu
Pediatrics
Young
Families
Track Allergies,
Immunizations
Age
Related
Elder Care
Remote
Monitoring,
Chronic
Condition
Management
Fitness
Diet and Nutrition,
Wellness,
Behavior Modification
Injury
Encounter Mgmt
Physician,
Pharmacy,
Hospital,
Labs,
Employer,
Health Plan
Hans Delporte | InfoClarity bvba | credit: Microsoft
9. health ecosystem
more than in any other industry, the health
sector touches a wide range of players active in
an expanding, subtle and changing symbiotic
ecosystem
the positions and power of these players in this
ecosystem will dramatically change in the coming
years
10. health ecosystem
BioTech
MedTech
Pharma
Traditional
SW vendors
Telco
Insurers
Hospitals Resthomes
First-line care
Regional government
Univ. hospitals
Mutuals
Patients
Consumers Academia
Knowledge centers
Pharmacy
Innovative
SW vendors
Consumer
Electronics
Start-ups
Univ. Spin-offs
Home care
Retail &
Distribution
Emerging
players
Federal government
Local government
EC
Patient
organisations
Consumer
organisations
11. eHealth supplier industry wheel
eHealth
Software
industry
Telco
Consumer
electronics
MedTech
Pharma
Insurers
Investors
Consultancy
Retail
13. high-level opportunities
• process improvement
• automation
• efficiency gains
• quality improvement
optimisation
• process innovation
• business model innovation
• disruptive gains
• consumer driven health
innovation
14. challenges for industry
detect real long-term opportunities
translate real needs into solutions
foresight & insight in dynamics
defining ‘shared value’
design adequate business models
navigate through & work with ecosystem
deliver
internationalisation & scale
15. to thrive in a social economy,
organisations must continously
explore, build and capture new
opportunies based on new
fundamentals in business
development
17. with a fresh and independent view and
sound knowledge of the new standards in
business development and of the health
system,
InfoClarity provides a source of inspiration
and supports companies to build new or
grow existing businesses in the health
sector
19. business development methodology
Explore
Company
Customers
Market
Competitors
internal organisations’ mission, vision, strategy,
capabilities, products, value proposition, people, programs
customer opportunities and challenges, as-is, explicit &
implicit needs, expectations, issues
global and industry-specific trends, opportunities &
challenges, policies, ecosystem
existing competitors’ strengths & weaknesses, upcoming
disruptive competitors, differentiation factors
20. business development methodology
unique value proposition, product tuning or repositioning,
new products or services
tune existing or design new innovative business models
create buy-in, allign business units, coaching & training
build ecosystem of partners across the entire value chain,
create shared value; train, inform, communicate
Build
Value prop.
Bus. model
Internal org.
Ecosystem
21. business development methodology
create & validate early proof, launch, manage & deliver
pilots
marketing communication, awareness, evangelisation,
story telling, PR, social media,
capture leads, cold calling, open exec level doors,
relationship building, opportunity pipeline feed
manage sales execution, consultative selling, drive growth
Capture
Pilots
Market
Leads
Revenue
22. business development methodology
continous validation & tuning of explore/build/capture
steps
project management, progress management
report progress & results to management, team,
ecosystem, stakeholders
manage evolution, next phase, growth
Manage
Validation
Control
Reporting
Evolution
24. Hans Delporte
consultative selling
business modeling
mediation
project management
(virtual) team management
language skills
insightful
analytical
door opener
explorative
ability to execute
taking the lead
general trends in ICT
government policies
ICT & Health sector
ecosystem, trends, needs
methodologies
business modeling
15+ years experience in
business development,
product management,
marketing management,
consultative selling, partner
management, program
management
Experience Knowledge
SkillsPersonality