My research into music videos

1. Music Videos Research By jasmine k gill

7. Theories and Critics Sven E Carlsson was a media theorist who believed that The music video can be broken up into categories of oppositions e.g. good-bad, black-white. ‘Almost everything is then perceived as opposites – trash or art, commerce or creativity, male or female, naturalism or antirealism, etc.’ He also suggested that there are two categories of music videos: Performance Videos and Conception Videos. Performance videos This category is quite self-explanatory as it is simply a video of the singer performing i.e dancing or singing throughout the video. Conceptual Videos This is when the ideas or thought-process given to making the video is more important than the materialistic/aesthetic appearances of the video. http://www.slideshare.net/chrisdaw/theorists-of-music-videos