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WHY Social Media
- 1. Social Media Webinar Part 1 Arshya Lakshman CEO & Founder arshya@thefuturon.com © futurON Ltd. 2011 1
- 2. A li%le bit about me… DirecAng ProducAon Photography Design Cinematography Movie/Ad Films Social Media Management MarkeAng Biotech Branding IT Hi-‐Tech Payment 2 © futurON Ltd. 2011
- 3. A li%le bit about futurON… Social Media Branding Web 2.0 Event PR CRM MarkeAng AdverAsing © futurON Ltd. 2011 3
- 4. WHY this webinar…GOAL! VOLUNTEERS PSYBT YOUTH WITH STARTUPS Its all connected! Brand Brand Thought Lead Image Awareness Leadership GeneraAon © futurON Ltd. 2011 4
- 5. WHY social media © futurON Ltd. 2011 5
- 6. TradiAonal Vs. New-‐Age? Push Pull © futurON Ltd. 2011 6
- 7. “If you have more money than brains you will use outbound markeAng, if you have more brains than money you will use inbound markeAng” Guy Kawasaki Former Apple Evangelist Co-‐Founder Alltop.com © futurON Ltd. 2011 7
- 8. Tiny Facts • FB has over 500 Million users (22 Ozzies) • One Billion pieces of news shared on FB – DAILY • If FB were a country – 3rd largest in the world Between USA and India • 2.5 hours of Youtube video – EVERY SECOND • 2007 – 5K tweets per day • 2011 – 100 Million tweets per day • ROI – business will s.ll exist in 5 years © futurON Ltd. 2011 8
- 9. What are the Numbers Saying? U.S. InteracAve MarkeAng Spend $35,000 $30,000 $25,000 $ Millions $20,000 $15,000 $10,000 $5,000 $0 2009 2010 2011 2012 2013 2014 Year Mobile MarkeAng Social Media MarkeAng Email MarkeAng Display AdverAsing Search MarkeAng Social media marke.ng growing at 34% CAGR Mobile marke.ng growing at 27% CAGR Total Interac.ve Marke.ng spend to grow from $29 billion in 2009 to $54 billion in 2014 © futurON Ltd. 2011 9 Source: Forrester Research
- 10. Isn’t social media just for personal use? ‘60% of Fortune 1000 would ‘91% of INC 500 companies are have experimented with using at least one social media social media brand tool and 80% of them have a community in 2010’ -‐ Gartner company page on social networking sites’ – expansion+ Users Pla]orm (Millions) U.S. Social Media MarkeAng Spend Skype 663 $3,500 Facebook 629 $3,000 Qzone 480 Hotmail 364 $ Millions $2,500 Yahoo! 273 $2,000 Twiier 200 $1,500 Gmail 193 $1,000 LinkedIn 100 $500 Yelp 50 $0 Foursquare 50 2009 2010 2011 2012 2013 2014 Social Media Marke-ng spending is outpacing marke-ng spend growth significantly © futurON Ltd. 2011 10 Source: Forrester Research & Coolinfographics
- 11. TradiAonal Vs. New-‐Age? Push Pull © futurON Ltd. 2011 11
- 12. Community © futurON Ltd. 2011 12
- 13. What’s happening on social media? ENGAGEMENT SALES EXPERTS CUSTOMER NEWS SERVICE FUN © futurON Ltd. 2011 13
- 14. WHY this webinar…GOAL! VOLUNTEERS PSYBT YOUTH WITH STARTUPS Its all connected! Brand Brand Thought Lead Image Awareness Leadership GeneraAon © futurON Ltd. 2011 14
- 15. QUICK FACTS! Ø Quickest way to get the largest possible audience Ø Its happening NOW and everywhere Ø Its easy, useful and fun Ø Its about being a community Ø Its about being part of PSYBT! © futurON Ltd. 2011 15
- 16. Check us out…for more on our Aps, tricks and opinion! Web: www.thefuturon.com Blog: www.thefuturon.com/blog Facebook: www.facebook.com/futurON Twiier: www.twiier.com/futurontweets LinkedIn: www.linkedin.com/company/futuron-‐ltd-‐ Or Get in touch! Email: info@thefuturon.com Tel No: +44 (0) 2081339848 15 mins FREE consultaAon: www.thefuturon.com/enquiry © futurON Ltd. 2011 16