The Culture of Welcoming: Attracting and Retaining Creative Class

Economies in Transition: Leveraging Cultural Assets for Prosperity Thursday, November 27 2008 The Culture of Welcoming: Attracting and Retaining Creative Class

Creative Class in Knowledge Economy ,[object Object],[object Object],[object Object],[object Object]

Four Principles for Attracting and Retaining Creative Class ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

1. Cultivate and Reward Creativity ,[object Object],[object Object]

Cultivate and Reward Creativity ,[object Object]

Cultivate and Reward Creativity ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

2. Invest in the Creative Ecosystem ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Invest in the Creative Ecosystem ,[object Object]

3. Embrace Diversity ,[object Object],[object Object],[object Object],[object Object],[object Object]

Population growth in Ontario (2001-2006) Confidential Blue zones are STAGNANT or DECLINING Yellow zones are below the National Growth Average

Rural Community Voices ,[object Object],[object Object],[object Object],[object Object]

Important Figures ,[object Object],[object Object],[object Object],[object Object]

Successful practices in other provinces Before work with Community After work on Welcoming Community

Confidential Nova Scotia Uses Iphone In Promotion

4. Take Responsibility for Change ,[object Object],[object Object]

Community Stakeholders Major Stakeholders Cultural Organizations Community Activist/ Volunteers Resident Immigrant Youth clubs/groups Immigrant settlement services Community Media Chamber of Commerce Businesses Municipality (STEWARD)

Creative Class Makes it Happen ,[object Object],[object Object],[object Object]

Creative Class Makes it Happen ,[object Object],[object Object]

For More Information ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Mike Marcolongo Downtown Revitalization Specialist Ontario Ministry of Agriculture, Food and Rural Affairs (OMAFRA) 1 Stone Rd. West, 4NW Guelph, Ontario N1G 4Y2 Tel: 519-826-6613 [email_address]

The Culture of Welcoming: Attracting and Retaining Creative Class

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The Culture of Welcoming: Attracting and Retaining Creative Class