My presentation as invited speaker at UX LX 2010. Lisbon, Portugal. http://2010.ux-lx.com/ericof.html

1. UX at emergent market in Brazil May | 2010

3. context - They have TV, refrigerator, stove, stereo, DVD player, washing-machine, computer and mobile (prepaid and sometimes from 2 or 3 phone companies). Pay TV and broadband internet are offered by illegal operators. In the garage, a semi-new car with 10 years of use.

11. Nine families with three months of research = many hours of audio and video record.

14. Everyone wants technology

15. ...connected

16. understanding relationship between user and PC setup use transport buy maintenance

17. understanding setup use

18. ideation

21. The emphasis in the name of the task to be performed due to the difficulty that faces the lay public does not know which program to use to write a letter or listen to music, for example. ?

22. Use of computer Write text Listen music Make presentation Play

23. Use of computer See photos Watch movies Access e-mail Read news

24. Use of computer Talk Navigate Access communities Find

25. Wireframe

26. User interface design

27. Usability tests Usability tests and user experience evaluation with high-fidelity prototypes

28. Product

29. next steps - Expand the concept of Easy PC (buy, transport, setup and maintenance) - Think of new features - Think the computer of the future for those consumers How? Combining the Innovation Process with co-participation in design

30. our vision In emerging markets, innovation is changing the behavior of agents such as producers and consumers. Everything is changing. Innovate with money and for rich people is easy. Hard is innovate for emerging market. Because innovate when you have not money, you must be accurate.

31. User must be at the heart of the projects. That´s innovation! We believe it

32. Thank you! UX Lx | 2010 Érico Fileno Interaction designer @efileno