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TECHMISSION 2014 
By Apex, Brazil Innovators and Startups.
Mission and purposes 
Silicon Valley Culture 
“Road Show” 
Elevator Pitch 
3 minutes Pitch 
Techmission Day 
Networking
Where, Who? 
Startups 
Tech Companies 
Investors 
Venture Capitals 
Teachers 
Silicon Valley
DAY 1 - SUNDAY 
500 Startups
What the f**ck is 500Startups? 
Most important accelarator in US. 
Cases: Conta Azul and Solidarium. 
500 Startups
500 Startups
Program presentation 
- Elevator Pitch - training 
- 3 minutes pitch - recording 
! 
500 Startups
DAY 2 - MONDAY 
IDEO e Matter.VC e 500 Startups.
IDEO - with Dave Blakely
Brazilian customers 
! 
Itau 
Natura 
IDEO
Design Thinking changing everything: 
! 
Barbies, cars, tech companies and people. 
IDEO
Matter.VC
“Stories define us, 
Technologies empower us” 
80% people 
20% product / idea 
“Be the investors excited, 
get the momentum.” 
! 
Matter.VC
Music always “on” 
Matter.VC with Corey Ford
Who is your user? 
What moment they have? 
How deeper you can get? 
2 3 user 
team 
1 
product 
Matter.VC
Idea, People, Culture, Product,Traction, 
Distribution, Funding and Leadership 
DAY 3 - TUESDAY 
SkyCatch, Google Ventures e 500Startups
SkyCatch
SkyCatch
SkyCatch
SkyCatch
SkyCatch
Google Ventures
Google is “the Google” 
because the founders 
and the Culture. 
! 
Information is everything! 
Bridget Sexton 
! 
Google Ventures
Google Ventures
Google Ventures
500 Startups
500 Startups
500 Startups
500 Startups
DAY 4 - WEDNESDAY 
Stanford, Accel Partners e Emmergence Capital
Stanford
“You will fail” 
Jack Fuchs 
Stanford
What investors want to see? 
Jack Fuchs and Mike Lyons 
Stanford teachers and investors 
Enjoy! 
Stanford
1. Burning Need – Who has hair on fire 
Our product is a Pain Killer ou Vitamin? 
Stanford
2. Big enough market 
Pivoting and be careful with the market size 
Stanford
3. Business Models 
Customer acquisition costs 
* Google change three times the Biz Model (first was search engines) 
Stanford
4. Sustainable Competitive Positioning 
Who is the competitors? Why are we better? 
Can you sustain this advantage? What is your unfair advantage? 
Stanford
5. Why us? Why now? 
Best team, and best technology. 
Why now: behavior, idea, market, product innovation, regulator? 
Stanford
6. PLUS: Your own personal filter 
Stanford
7. What i need for success 
Team Zealots Money Team Tigers Product or Service 
Another chance 
Stanford 
Customers Early Adopters 
More Money More Customers Professional Management
Accel Partners
Brazilian Portfolio 
! 
Baby.com.br 
Kekanto 
Mindlab 
Vostu (closed) 
Shoes4you (closed) 
Decolar 
Elo7 
! 
Accel Partners
“Team, Connection with the 
problem and Recruitment capacity” 
! 
“One billion market, is a big market” 
Mariana Donangelo 
Accel Partners
Approximation approach with a VC 
! 
a. Humility (don’t paint the “red flag”) 
b. What purpose this startup? 
c. Who are the founders? What is the history? 
d. Be practical! 
! 
! 
Accel Partners
Emmergence Capital with Santiago Subotovsky
Early Stage = 10x expected return 
Growth Stage = 3x expected return 
Emmergence Capital with Santiago Subotovsky
DAY 5 - THURSDAY 
Zendesk e Techmission Day
Zendesk with Mikkel Svane
Zendesk
Step by Step 
Think Global 
Distribution 
Culture 
Zendesk
Zendesk
Techmission Day
Techmission Day - Pitch Sessions
Startups fail because they lack customers, 
not funding. 
DAY 6 - FRIDAY 
Autodesk e Salesforce
Autodesk
Autodesk
Salesforce leads the cloud revolution 
Salesforce
Salesforce
Salesforce is threatening the existence 
of SAP and similar software companies? 
Salesforce
Vindi, Technovation, Elefante Verde, Sieve, Moip, Universal Decor, Acquio, 
Property Cyber Works, VaiVolta, SocialMiner, Piggme, MeSeems, Konduto are 
Brazilian Innovators.
Thanks, 
! 
Rodrigo Dantas - vindi.com.br 
! 
brazilInnovators.com 
(twitter.com/seudantas)

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TECHMISSION 2014 Brazil Startups Roadshow Pitch Event Overview