Creative Industries & Social Media

1. Creative Industries & Social Media
Cristina Costa

2. Discuss the readings
http://www.flickr.com/photos/tearsandrain/

3. What most struck me about the chapter(s) for today was.......

4. The idea that I most take issue with in the chapter(s) is..........

5. Creative industries have been understood in the context of information society … and draws its political and ideological power from the prestige and economic importance attached to concepts of innovation, information, information workers and the impact of information and communication technologies drawn from information society theory. (Garnham, 2005)
Garnham, N. (2005). From cultural to creative industries. International Journal of Cultural Policy, 11(1), 15–29.
https://www.flickr.com/photos/55943778@N00/3640362081

6. Creative Industries are those which have their origin in individual creativity, skill and talent. They also include industries which have the potential to create wealth and jobs through the development, production or exploitation of intellectual property. Scottish Government
http://www.scotland.gov.uk/Topics/ArtsCultureSport/arts/Archive/creative-industries
https://www.flickr.com/photos/91779914@N00/2338123285

7. Creative industries – creative Scotland
https://www.flickr.com/photos/31878512@N06/4502725511

8. The Creative Industries 65,200 people in 2012. This represents 2.69% of all employment in Scotland.
https://www.flickr.com/photos/29468339@N02/3103809905

9. The creative industries GVA in 2011 was 2.8 billion
https://www.flickr.com/photos/79196871@N08/9672590011

10. The Scottish Annual Business Statistics definition of the Creative Industries includes:
•Advertising
•Architecture
•arts crafts and antiques
•computer games
•Design
•fashion and textiles
•film and video
•music
•performing arts
•writing and publishing
• photography
•TV and radio
•Software electronic publishing
•museums and galleries
•cultural education

11. Online enterprises
Can you think of any?
https://www.flickr.com/photos/59939034@N02/5476290870

12. Creative industries & Digital Media

13. Usually SMEs

14. Heavily reliant on networks
https://www.flickr.com/photos/63669472@N00/2235294862

15. The impact of social media in creative industries…

16. More widespread access to broadband technologies (including efforts to improve rural access)
•Smartphones and tablets improving mobile access
•Social media platforms
•Availability of big and small data
•Cloud computing
•Digital marketing and market analytics
•Visualisation
•Falling technology prices (Warren, 2014)
http://www.doclorraine.com/entrepreneurship/realising-value-in-the-agri-food-industries-the-next-wave-of- digital-innovation

17. Traditional Media
Digital/ Social Media
Production
•Official Channels only
•Professional/ specialised
•Gatekeepers
•Read & Write web  DIY
Creation
•Standardised
•Conservative
•Concentration of power
•Creative/ eclectic
•Disruptive
•Distribution of power
Distribution
•One way communication
•Impersonal
•Multi-way communication
•Personalised
•Networked
•Community focused
•Interactive

18. Unpredictable enterprises
https://www.flickr.com/photos/36613169@N00/5497134432

19. The Scottish Annual Business Statistics definition of the Creative Industries includes:
•Advertising
•Architecture
•arts crafts and antiques
•computer games
•Design
•fashion and textiles
•film and video
•music
•performing arts
•writing and publishing
•photography
•TV and radio
•Software electronic publishing
•museums and galleries
•cultural education

20. Broadcast yourself

25. Locally grown Internationally known
https://www.flickr.com/photos/7992704@N05/15031195515

26. Youtube Partner programme
•Created in 2007 1 Million+ Content Creators  participatory Culture
•1000s channels making 6 figures a year !!

27. What can education learn from such forms of engagement?
What skills do we need?