Apresentação do Mark Roberti, founder and editor RFID Journal

2. Mark Roberti
Founder and Editor
RFID Journal
Creating Business Value
By Enabling the
Internet of Things

3. What is the IoT?

4. The IoT in 1999
• Term was coined by
Kevin Ashton, a co-founder
and executive director of
the Auto-ID Center, in 1999
• Ashton used it to explain
to Procter & Gamble the
concept of using low-cost
RFID tags on items, cases
and pallets in the supply
chain

5. The IoT Today
The term has evolved over time.
Today, the IoT refers to:
• Sensors that collect information
on the condition of people, objects
or the environmental and share
it over the Internet
• Products that connect to the
Internet or a local area network

6. Key Aspects of the IoT
Objects have:
• Unique identifiers
• The ability to transfer data over
a network (usually wirelessly)
• No human-to-human or human-
to-computer interaction is required
• Ability to interact with internal
states or external environments

7. The IoT is Hot
• There is a lot of buzz
• The buzz will fade
• The media will move
on to another topic
• As with RFID, tech
providers will continue
to develop solutions and
savvy companies will find ways to
create business value with them

8. Add Value to Products
One way to sell more units is to add value to
the product by connecting it to the Internet

9. B2C IoT
• Cell phone is the best example
• Apple Watch
• BiKN, helps find your keys
• Parksight 2.0, tells you when
a space is available
• Air Quality Egg, tells you CO2 and NO2
readings around your home
• Nest Smoke Detector and Thermostat

10. B2B IoT
GE Aircraft engines send data
while in flight

11. B2B IoT
GE locomotive
provides data on its
location, weight,
speed, fuel
burn, and the terrain
to optimizer velocity
at any given moment

12. B2B IoT
• Sightmachine uses
sensors, cameras and
laser to identify the
condition of machine
parts
• Trane HVAC equipment
reports on performance
in real time

13. How To Add Value Via IoT
Enable field services – maintain or fix
products based on what the product reports

14. How To Add Value Via IoT
Enable service-level contracts:
Guarantee a level of service
by using real-time data

15. How To Add Value Via IoT
Outcomes-based Services:
Customer pays for results, not products
(no. of cycles not engines)

16. Other IoT Strategies
• Track behavior or activity of assets
• Enhance situational awareness via
monitoring and react more quickly to
problems
• Monitor and optimize decisions or
activities through analytics
• Automation through enabling of machines

17. IoT Technologies
• Active RFID
• Bluetooth and
BLE
• Cellular
• GPS
• Wi-Fi
• ZigBee

18. IoT Technologies
Passive RFID
• Less sophisticated than
other wireless technology
• But it is far cheaper
• No battery to replace
• Can be linked to sensors
• NFC will soon be in every
cell phone

19. What To Do
• Analyze your products, assets and
environment
• Where would IoT technologies help
improve performance or create value
• Start with a small deployment
• Think about what your company will be
like when everything is connected to the
Internet