1. Web 2.0/Social Media in Medicine Author: Ves Dimov, MD Allergy and Immunology Fellow, Creighton University, Division of Allergy & Immunology, Member of the New England Journal of Medicine Advisory Board for Students and Residents, Former Clinical Assistant Professor of Medicine, Cleveland Clinic and Case Western Reserve University Last updated: 04/22/2009

2. About Us (me) Any reputable website has “About Us” section

6. Web 2.0/Social Media in Medicine

7. What is Web 2.0 ? The web world has changed before our eyes

10. RSS Podcast Write/Collaborate Blog Twitter Social network - Facebook

11. Web 1.0 / Web 2.0 G Docs & Spreadsheets MS Word Tags - De.licio.us Directories , Favorites Wikipedia Britannica Online Syndication, RSS , Podcast, website follows you Stickiness, stay on the website Participation ( blogs , comments, Twitter) Publishing ( websites ) Search, like Google Portal, like Yahoo Web 2.0 Web 1.0

12. Why should I care about Web 2.0?

14. How can I use Web 2.0?

15. RSS Podcast Write/Collaborate Blog Twitter Social network - Facebook

16. RSS

19. Choose your RSS feed

20. This is how my Google Reader looks like – inbox for the web

23. Make your own journal with iGoogle

25. Search and export to RSS

26. Export to RSS feed

27. Click “Create Feed”

28. Subscribe to this specific RSS feed in your RSS reader of choice: Google Reader, iGoogle, Bloglines

30. Google Reader = Inbox for the web

31. Information Flow

32. RSS Podcast Write/Collaborate Blog Twitter Social network - Facebook

33. Podcast

42. Search for a particular topic, choose “News”

43. Subscribe to the RSS feed for your “persistent search”

44. RSS Podcast Write/Collaborate Blog Twitter Social network - Facebook

45. Write/Collaborate Online with Google Docs

47. RSS Podcast Write/Collaborate Blog Twitter Social network - Facebook

48. Blog

53. List of Medical Bloggers Categorized by Specialty

59. More than 3 million page views since 2005

60. Visitors from all over the world

61. Visitors from all over the world: see who is on the website in real time

62. Visitors from all over the world – check the map

65. More and more people see the world through “Google eyes”

66. An Example of Web 2.0

68. #1 search result

69. #1 search result – higher than the American College of Cardiology and Medscape

70. #1 search result

71. #1 search result

72. #1 search result

73. #1 search result

79. Information Flow

81. Example

82. Your website will show in search results when someone searches for your name

83. Online CV Contact info

84. List publications, projects, etc.

85. List educational activities and interests

88. RSS Podcast Write/Collaborate Blog Twitter Social network - Facebook

90. Information Flow

93. Twitter: Updates from conferences

95. Twitter: Journal Club Updates

96. Twitter: Health News Updates

97. Twitter: Workshop Updates

99. Information Flow

101. Questions? Please email clinicalcases@gmail.com