1. cm 135 an introduction to journalisml
FALL 2009 BRUCE CLARY, INSTRUCTOR
Who Journalists Work For
The Elements of Journalism, Chapter Three
BRUCE CLARY INSTRUCTOR

2. cm 135 an introduction to journalisml
FALL 2009 BRUCE CLARY, INSTRUCTOR
What is journalism’s first loyalty?
BRUCE CLARY INSTRUCTOR

3. cm 135 an introduction to journalisml
FALL 2009 BRUCE CLARY, INSTRUCTOR
What is journalism’s first loyalty?
Journalism’s first loyalty is to citizens.
BRUCE CLARY INSTRUCTOR

4. cm 135 an introduction to journalisml
FALL 2009 BRUCE CLARY, INSTRUCTOR
Journalism has a long history of putting public interest
above all other interests, and …
BRUCE CLARY INSTRUCTOR

5. cm 135 an introduction to journalisml
FALL 2009 BRUCE CLARY, INSTRUCTOR
Journalism has a long history of putting public interest
above all other interests, and …
… these inverted loyalties have been traditionally considered
the “franchise asset” (53) of news organizations.
BRUCE CLARY INSTRUCTOR

6. cm 135 an introduction to journalisml
FALL 2009 BRUCE CLARY, INSTRUCTOR
Journalists have often been their own worst enemy
BRUCE CLARY INSTRUCTOR

7. cm 135 an introduction to journalisml
FALL 2009 BRUCE CLARY, INSTRUCTOR
Journalists have often been their own worst enemy
•Independence (and professionalism) evolved into
disengagement (57)
BRUCE CLARY INSTRUCTOR

8. cm 135 an introduction to journalisml
FALL 2009 BRUCE CLARY, INSTRUCTOR
Journalists have often been their own worst enemy
•Independence (and professionalism) evolved into
disengagement (57)
•Journalism became more subjective and
judgmental (57-59)
BRUCE CLARY INSTRUCTOR

9. cm 135 an introduction to journalisml
FALL 2009 BRUCE CLARY, INSTRUCTOR
Journalists have often been their own worst enemy
•Independence (and professionalism) evolved into
disengagement (57)
•Journalism became more subjective and
judgmental (57-59)
•Isolation led to targeting audiences (59)
BRUCE CLARY INSTRUCTOR

10. cm 135 an introduction to journalisml
FALL 2009 BRUCE CLARY, INSTRUCTOR
Journalists have often been their own worst enemy
•Independence (and professionalism) evolved into
disengagement (57)
•Journalism became more subjective and
judgmental (57-59)
•Isolation led to targeting audiences (59)
•Journalism misplaced its faith in “the wall” (64-70)
BRUCE CLARY INSTRUCTOR

11. cm 135 an introduction to journalisml
FALL 2009 BRUCE CLARY, INSTRUCTOR
BUT…the corporate business model is principally responsible
for the demise of journalistic independence
BRUCE CLARY INSTRUCTOR

12. cm 135 an introduction to journalisml
FALL 2009 BRUCE CLARY, INSTRUCTOR
BUT…the corporate business model is principally responsible
for the demise of journalistic independence
•Tying journalists’ compensation to their news
organization’s financial performance changes their
allegiance (62)
BRUCE CLARY INSTRUCTOR

13. cm 135 an introduction to journalisml
FALL 2009 BRUCE CLARY, INSTRUCTOR
BUT…the corporate business model is principally responsible
for the demise of journalistic independence
•Tying journalists’ compensation to their news
organization’s financial performance changes their
allegiance (62)
•The corporate model focuses on short-term returns; the
traditional model is long-term
BRUCE CLARY INSTRUCTOR

14. cm135 an introduction to journalisml
BRUCE CLARY INSTRUCTOR
The news business differs
from every other kind of business

15. cm135 an introduction to journalisml
BRUCE CLARY INSTRUCTOR
The news business differs
from every other kind of business
•Most businesses provide a customer with a product or
service in exchange for money

16. cm135 an introduction to journalisml
BRUCE CLARY INSTRUCTOR
The news business differs
from every other kind of business
•Most businesses provide a customer with a product or
service in exchange for money
•News businesses are building relationships and
credibility, which they then “sell” to advertisers (63-64)