The document discusses strategies for managing one's online identity and reputation through social media. It recommends maintaining separate personal and business accounts on different platforms, carefully controlling posted content to ensure the right audience sees it, using consistent usernames across sites, and following best practices for online security. The goal is to project a professional image while maintaining control over one's personal information and brand.

1. Ben Moore
EDTECH 543
October 1, 2012

2. And why they are important

3. • Electronic crumbs left behind during online activity
• IP Address of machines accessing/posting content
• Usernames/Handles
• Blog posts
• Posted web content
• Discussion topic posts/replies
• Emails
• Uploaded files & videos

4. Doing it right is easier then undoing it all!

5. Social media My Plan
• Website • Separate business page
• Blog whenever possible.
• Facebook Maintain business circles
and verify content
• Google+ matches. Avoid cross
• Twitter posting personal &
• Tumblr business material.
• Instagram • Double check post &
destination to avoid
contamination and brand
damage.

6. • By maintaining separate business & personal accounts and
ensuring that appropriate content is posted to the proper
pages I control my business and personal messaging.
• By controlling the content that I provide I am able to maintain a
professional business image to clients and general public.
• I monitor posted content (internal & external) to maintain
control of my brand and image.
• Through strict permission controls and account management I
am able to post personal content or images to family and
friends that is unavailable to those outside the intended
audience.

7. • My domain names are owned and controlled directly, as is my
web hosting, ensuring immediate and perpetual access that is
not tied to a specific company.
• Posted content and pages identify me, the company, the
service that is being provided to ensure I am found.
• Dedicated specific time to update content to reflect
vibrant, thriving activity.
• Avoid engaging “trolls”, it is almost impossible to win an online
argument. Address mistakes as needed but avoid online
shouting matches.

8. Be the same you as often as possible!

9. Online Persona My Plan
• Websites • Strive to utilize the same
• Blogs username or handle
• Social Media across all platforms
possible.
• Message Boards
• Register with the same
• Online Forums business information
(email) to provide
continuity across sites.
• Stay on message and in
character when engaging

10. • Since it is unfortunately impossible to ensure that I will
have access to the same username on every possible
site I create as self descriptive and unique a name as
possible.
• If the same (or similar) username is unavailable, register
with the same business related contact information
across all sites to verify identity and ownership.

11. • When posting content or responding online I take my
time and review materials prior to submission to both
protect against inappropriate material and to post in my
“business voice”.
• Whenever possible, cross posting content and
referencing materials (when appropriate) that I previously
shared establishes my subject matter expertise.

12. Always protect your valuables!

13. • Follow best practices by maintaining a secure computing
lifestyle.
• Avoid free/open WIFI hot spots
• Avoid public computers
• Log out of every web session before closing the browser
• Maintain anti-virus/anti-spyware at all times
• Avoid questionable web content & phishing email
• To further protect my online identity I post all content
myself rather than delegating to an assistant or third
party.

14. • Once content is posted online, it is almost impossible to
remove all traces of it’s existence. The adage measure
twice, cut once absolutely applies… Think twice, post
once.

15. • Creating a successful, meaningful, relevant, and
respected online identity requires planning, strategy, and
dedication.
• I will be aware of my digital surroundings and the
audience, I have an unlimited amount of time to think
through the content prior to posting.
• I will utilize established best practices to avoid
compromising myself, my work, and my reputation online
by reducing the risk of unauthorized access to my
content.
• I will engage with your users and take part in the

16. • Roth, C. (2012) Four Steps to Managing Your Online Reputation. Retrieved from
http://www.huffingtonpost.com/carol-roth/4-steps-to-managing-your-
_b_1532639.html
• Kawasaki, G (2011) How To Start Managing Your Online Reputation. Retrieved
from http://www.openforum.com/articles/how-to-start-managing-your-online-
reputation
• Kessler, S. (2011) How To: Manage Your Online Reputation Using SEO.
Retrieved from http://mashable.com/2011/06/27/manage-online-reputation-seo/
• Wallen, J. (2012) Five Tools to Monitor and Manage Your Online Reputation.
Retrieved from http://www.huffingtonpost.com/carol-roth/4-steps-to-managing-
your-_b_1532639.html
• Warden, C (2012) Using Social Media to Manage Your Online Reputation.
Retrieved from http://social-media-optimization.com/2012/05/using-social-media-
to-manage-your-online-reputation/