This document contains statistics and information about women entrepreneurs and leadership in Indonesia. Some key points:
- Indonesia has 242 million people, 265 million mobile/smartphone users, and 50 million Facebook users, making it one of the largest social media markets. However, only 6% of company boards are women.
- Femina Group runs various programs to empower women entrepreneurs in Indonesia, including seminars, workshops, competitions and an online community. Most women entrepreneurs operate micro-businesses in fashion, culinary, crafts and education.
- From 2012-2013, Femina held over 30 entrepreneurship events across Indonesia reaching over 7,000 women and inspiring 50,000 people.
- A
14. @svidss
PRE ACTIVATION DURING ACTIVATION AFTER ACTIVATION
On Magazine promo
On Magazine quiz
Email promotion
Mini site
E-ticketing / E-registration
Social Media Buzz
Data capture
Brand Activation
Blend In Content
Viral Marketing
Acquisition
Product Sampling
Data capture
Live tweet
On Magazine coverage
Website
Mini site
Social Media Buzz
Viral Marketing
Optimizing database
17. @svidss
50.000.000 National Entrepreneurs
39 Million Women Entrepreneurs
98.9% Micro Entrepreneurs
Women in Business
Source: BPS-Statistics Indonesia
18. @svidss
to empower women to become economically
independent and attain greater prosperity by
embracing entrepreneurial activities
Femina Women Entrepreneurship MISSION
19. @svidss 19
Source: Internal Survey 2011/12
Femina Women Entrepreneurs Business Scale 2010/2011
Micro
Small
Medium
Large OMZET : > US$5M/Year
OMZET : 100K – US$5M/Year
OMZET : 20K – US$100K /Year
OMZET : ≤ US$20K / Thn
20. @svidss 20
Business Sector 2010/11
35%
19%
9%
8%
7%
Fashion
Culinary
Craft
Education
Beauty
7% of femina Women Entrepreneurs are doing Export.
Source: Internal Survey 2011/12
21. @svidss
Women Entrepreneurs’ Issues
• Lacking of knowledge in entrepreneurship
• Need network among women entrepreneur
• Lacking of the support from the family and friends
• Funding access
21
Survey Result 2011/2012
Source: Internal Survey 2011/12
23. @svidss 23
EDUCATION &
PUBLICATION
Article
Website
Sosial Media
Entrepreneurship
Booklet
Promo: Print,
Digital, Radio,
Newspaper, Outdoor
Coverage: Print,
Digital
EXPERIENTIAL
Roadshow Seminar
7 Cities: Jakarta,
Medan, Solo,
Palembang,
Semarang,
Pontianak, Malang
RoadshowWorkshop
3 Cities: Jakarta,
Surabaya,
Yogyakarta
BusinessVisit:Yogya
COMPETITION
& EXHIBITION
Natioinal
Competition
Power Lunch
Women
Entrepreneurship
Festival : Jakarta,
Surabaya
Program 2012-2013
24. @svidss
SEMINAR
JAKARTA
SEMINAR
MEDAN
Registration and Collection for the Women Entrepreneur Awards VERIFIKASI
FINALIS
POWER
LUNCH
JAKARTA
SEP NOP DES JAN FEB MAR APR
EDITORIAL : RUBRIK TETAP – INFO WIRAUSAHA, LIPUTAN, PROFIL WANITA WIRAUSAHA, ETC
SEMINAR
SOLO
WEBSITE: RUBRIK TETAP – INFO WIRAUSAHA, LIPUTAN, PROFIL WANITA WIRAUSAHA, ETC
IKATAN ALUMNI WANITA WIRAUSAHA
OKT MEI
BUKU MINI
WANITA
WIRAUSAHA
SEMINAR
PALEMBANG
SEMINAR
MAKASSAR
SEMINAR
PONTIANAK
JUNI JULI
PENJURIAN
UTAMA +
PENGUMUMA
N PEMENANG +
PEMBERIAN
PENGHARGAAN
SEMINAR
MALANG
AGS
WORKSHOP
SURABAYA
WORKSHOP
JAKARTA
WORKSHOP
YOGYAKARTA
FESTIVAL
WANWIR
JAKARTA
FESTIVAL
WANWIR
SURABAYA
SOSIAL MEDIA: INFO WANITA WIRAUSAHA MANDIRI FEMINA, ETC
BUSINESS
VISIT YOGYA
FUNDING: FACILITATING CREDIT NEEDS THROUGH WANITA WIRAUSAHA
24wanita wirausaha mandiri femina
TIMELINE 2012 - 2013
29. @svidss
CHINA 6%
INDIA 5%BRAZIL 6%
USA 15%
SPAIN 10%
UK 12% GERMANY 6%
FRANCE 15%
SWEDEN 27%
NORWAY 32%
RUSSIA 8%
Women representation in the
Board in Asia significantly
underperforms that of the
Western countries
SOURCE | UNLEASHING WOMEN’S LEADERSHIP IN INDONESIA SURVEY 2012, Women Matters
…ALONE AND SINGLE FIGHTER
INDONESIA 6%
30. @svidss
THEY LEAVE EARLIER…
40%Leave the workforce at
early tenure
72%Leave due to the need to
spend time with family
13% Mid Tenure
2% Sr. Management
41% No Single level of tenure
39% Seeking more flexibility
35% Seeking more money
12% Seeking more intellectual
stimulation
SOURCE | UNLEASHINGWOMEN’S LEADERSHIP IN INDONESIA SURVEY 2012
31. @svidss
…IGNITE THE SPIRIT
SOURCE | UNLEASHINGWOMEN’S LEADERSHIP IN INDONESIA SURVEY 2012
69% 86%Personal motivation and
drive
Double Burden
Syndrome