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General Electric (GE) Matrix
Roadmap For The Presentation ROADMAP STRATEGIC PLANNING BCG & GE MATRIX ABOUT GE CLASSIFICATION STRATEGIES BCG v/s GE CASE STUDY
[object Object],[object Object],Strategic Planning
BCG & GE Matrix Market Attractiveness Firm’s Business Strength Market Growth Relative Position (Market Share)
[object Object],[object Object],[object Object],[object Object],About GE Matrix
[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object]
Classification Market Attractiveness Strong Medium Weak Low Medium High Firm’s Business Strength 5.00 1.00 2.33 3.67 5.00 3.67 2.33
Overview Firm’s Business Strengths Market Attractiveness Low High Low High Attractive Moderate Attractive Unattractive
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Market Attractiveness
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Business Strength
Strategies ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Strategies ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Strategies ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Case Study
Overview Business Strengths Market Attractiveness Low High Low High Attractive Moderate Attractive Unattractive
Case Study of TATA ,[object Object],[object Object],[object Object],[object Object]
GE Matrix For TATA Business Strengths Market Attractiveness Low High Low High IT Consumer Durables Textiles
BCG v/s GE Market Attractiveness Market strength 9 cell Multi Business Units Secondary tools Market Growth Multi Products Primary tools 4 cell Market share GE BCG
[object Object],[object Object],[object Object],Bibliography
 

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Ge

  • 1. General Electric (GE) Matrix
  • 2. Roadmap For The Presentation ROADMAP STRATEGIC PLANNING BCG & GE MATRIX ABOUT GE CLASSIFICATION STRATEGIES BCG v/s GE CASE STUDY
  • 3.
  • 4. BCG & GE Matrix Market Attractiveness Firm’s Business Strength Market Growth Relative Position (Market Share)
  • 5.
  • 6.
  • 7.
  • 8. Classification Market Attractiveness Strong Medium Weak Low Medium High Firm’s Business Strength 5.00 1.00 2.33 3.67 5.00 3.67 2.33
  • 9. Overview Firm’s Business Strengths Market Attractiveness Low High Low High Attractive Moderate Attractive Unattractive
  • 10.
  • 11.
  • 12.
  • 13.
  • 14.
  • 16. Overview Business Strengths Market Attractiveness Low High Low High Attractive Moderate Attractive Unattractive
  • 17.
  • 18. GE Matrix For TATA Business Strengths Market Attractiveness Low High Low High IT Consumer Durables Textiles
  • 19. BCG v/s GE Market Attractiveness Market strength 9 cell Multi Business Units Secondary tools Market Growth Multi Products Primary tools 4 cell Market share GE BCG
  • 20.
  • 21.