"Building a Broadcast Studio" Fall JEA 2013 - Session

1. BUILDING A BROADCAST
STUDIO
Vision, research, planning, execution
Adam Dawkins (@adamdawk) & Jason Ell
Regis Jesuit High School, Aurora CO
Saturday, November 16, 13

2. Why
Broadcast ?
The power of video
Reach a wider audience
Why a
Studio ?
21st Cent learning- STEM
DMA
Capture attention
A place to call home - more
than just a course
Real world product & skills
If you build it they will come
Kids love being on camera!
Branding your image
There’s room for everyone off camera opportunities too
Wider use. Opportunities for
collaboration
Saturday, November 16, 13

3. OUR STUDIO
& DMA LAB
Saturday, November 16, 13

4. Our Story
JEA/ NSPA
Local schools
Sports broadcasting
Why now? - Performing Arts
Complex
Cart before the horse? That’s
okay
Sell and promote
Saturday, November 16, 13
Keep working in the
background.

5. Look Around!
High school, college, local
TV stations
Decide what will work for you
and your school
Don’t reinvent the wheel
Build a network of support at
your school and outside
Make visits
Bring students & admin
Take photos, video, make a
presentation for admin
Follow & watch HS programs
Saturday, November 16, 13
ASK FOR HELP

6. Build Partnerships
Communications - school &
district
Alumni & Admissions
Local colleges
Local stations
Youth programs
Parents & boosters
Saturday, November 16, 13
Vendors - Sony
Creative Learning Systems

7. What about the Equipment?
Use vendors & contacts
Know what you want to DO
first
Plan ahead. Plan for growth
Work with other
departments
Wait on some things, but buy
a few right now
Saturday, November 16, 13
Ask for it all. Aim high and
overestimate.
Train early and often
Branding & swag!

8. Curriculum & Courses
Create your own department
Jump in. Propose a new
course for your new space
Look at Common Core, 21st
Cent, STEM .. it’s all there!
Be selective
Shadow, read about, or even
intern in TV newsrooms
Saturday, November 16, 13
YOU should be the station
manager at first.
Design curriculum with skills
and process in mind. The
product will come ...
Build a culture of exclusivity,
accountability,
professionalism, and FUN!
Plan on studio production
overtime. Take the time now.

9. Where we go from here ...
Jan - May: Training wheels
May - August: Summer camp,
family movies
Who to follow for info on
building a broadcast
program:
jeadigitalmedia.org
August - Oct : Major training
& skills based learning
@dongoble2001(Don Goble)
@cinehead (Michael Hernandez)
Oct- Dec: Monthly studio
The sky is the limit
Jan 2015: Weekly studio
show. Student driven
Saturday, November 16, 13
@Matt_Raz (Matt Rasgorshek)
@JMcLean3 (Jesse Sutherland)