Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Andrew goodwin's theory on taylor swift love story
1. Andrew Goodwin's theory on
Taylor Swift Love Story
Abul Kalam 13 al2
http://www.youtube.com/watch?v=8xg3vE
8Ie_E
2. Links Between lyrics and
visuals.
“we were Both Young when
I first saw you”
“im standing , on a balcony
in summer air”
“i Sneak out to the garden to see
you”
“Marry me juliet you never have to be
alone”
3. How does it link between lyrics
and visuals
Taylor swift love story is a narrative video which ,
represents its image with the lyrics
The images create a meaning and a genre of the music.
The genre of this song was country and pop , we saw
the relationship and the use of mis en scean relating to
the genre, because the setting was based in a rural
area , where there was more of a country side feeling .
E.g “I Sneak out to the garden to see
you” the image that was set at that moment was her in
a really big field , this relates to the fact that the visual
and lyrics match the genre its based at cause we can
see her in a field. Therefore the music video
demonstrated the genre characteristic.
Therefore Andrew Goodwin theory was correct , links
between lyrics and visuals is a key factor.
4. Links between music and
visuals
There are lots of cuts and shots to
highlight the song, which creates
impact between the music and the
video, so the audience stays focused
to the music.
There is a dance scene in
the video which has been
cut and edited well to fit the
song, so the relationship of
music and visuals fit
together
5. Genre Characteristic
Most country pop artist base their video ,
around their self, so that all the attention
are on them ( being on a field singing ,
and having nothing on the background ,
will conclude the audience to just look at
the character as there is nothing at the
background) so in the video the main
focus was on Taylor swift. Most Country
pop video include narrative, such as this
Taylor swift love story, its based on a
story line of Romeo and Juliet, and the
video is performed in story.
6. Notion of looking and
voyeurism As the song is based on a love story , and
the narrative of Romeo and Juliet, it is easy
to sense that the relation ship in the video is
a secret “somewhere we can be alone” the
camera work uses close up of the couple,
this suggests that there is closeness between
both them, and it creates dramatic irony
because the audience is able to tell that its a
secret, more over there was a long shot used
to show that both of the couple has sneaked
out , which may have been used to suggest
that it may be danger.
7. Multiple close ups of the artist /
record labels need to sell extra
Taylor swift plays the main character and
also the main actor in the music video, so
there is so many close ups, and screen
type which is always focused on her,
selling will be conventional as the song
relates to the genre its from
you can see by the album cover , that she is in an old
fashion clothing , with a really posh texture of old building
which all relates to the genre , therefore record labels
can sell extra as it is something different not many artist
use this type of convention.
8. Intertextual reference
One of the Intertextual reference from the
video was Romeo and Juliet within the
lyrics “ cause you were Romeo , daddy
said stay away from Juliet” at this point of
the video the artist was shown in the
balcony.
More over Intertextual
reference was shown by the
time period, through the use
of mis en scene , such as
the clothing and setting.