1. RICHARD DYER’S STAR
THEORY

2. • Richard Dyer’s star theory is that the celebrities are
constructed by institutions for financial gain. He believes
that stars are constructed to represent 'real people'
experiencing real emotions, to target one specific group of
people.
• Richard Dyer’s star theory suggests three main features
that make a star.

3. The Star as a construction
• The images of the artists that we are shown through
advertising, television, magazines ect have been created
by their management. For example Miley Cyrus has
recently been shown as rebelling against her past image
of Hannah Montana.

4. The star as a commodity
The star has been constructed by their record label to
appeal to their target audiences. Certain music magazines
feature bands or artists on the front cover as their image
becomes the commodity that will attract the target audience
to buy the music magazine.
Artists such as Macklemore and Ryan Lewis have refused
many record deals as they don’t want their image to be
controlled. Therefore all their success is theses.

5. The star as an ideology
• This is what the band or artist represents and believe in,
they could make this fit the target audience to gain a
larger audience. The spice girls represent girl power and
friendship.