Upload Lisboa 2012:Cesar Christoforidis: SOCIALBAKERS: WHO'S WINNING IN SOCIAL? AND HOW ARE THEY DOING IT!
1.
2. Upload, Lisboa
13th of October
By Cesar Christoforidis
@cesarchris
3. Agenda
Wheqe is facebook
qight now?...wheqe
• is it going?
Maqk & Sheqyl The
Facts & Stats!
• 6 ways to detect
fake fans on
• facebook
Top Socio-Video campaig
• Maqket oveqview and
oppoqtunities in
Poqtugal
4. About Socialbakers
• Prague, London, San Francisco, October 31, 2011
Munich, Paris, Dubai, Mexico “We are a „customer developed‟ company,” said Jan Rezab, who is
the CEO and co-founder of Socialbakers. “Our customers kept
City, Sao Paulo, Istanbul telling us the metrics they wanted to see.”
• 350,000 marketers across 60+
countries, every continent Used by Leaders
• Founded in 2008 as Social
Media Agency
• Team of 130+ people, Launched
Socialbakers platform 2009
• Facebook Preferred Developer
Consultant with 3 out of 4
badges (only one in Europe)
5. Mark and Sheryl
CEO – on a mission to connect the world
COO – Drive Revenue Growth
7. The Stats
• Over 1.13 trillion likes since launch in February 2009
• 140.3 billion friend connections
• 219 billion photos uploaded
• 17 billion location--‐tagged posts, including check--‐ins
• 62.6 million songs have been played 22 billion times --‐ that’s
about 210,000 years of music!!
• The median age of the user is about 22
• Facebook has more 600m mobile users
8. Predictions
• facebook share price will increase beyond
expectations in Q1 2013
• facebook will have 1 in 4 people in the
world registered by the end of 2014
• E-commerce will be integral part of
facebook’s future success