Apesar de ser licenciado pela Sorbonne em língua e civilização francesa, sempre se interessou pelas novas tecnologias, pelo Marketing e pela área empresarial, que o levou a mestrar em Ciências e Administração pela Freie Universität Berlin. A sua carreira profissional começou em 1999, na KPMG como assistente do Diretor de Relações Públicas e do Diretor de Comunicação Interna. Em Agosto de 2001 tornou-se Diretor de Comunicação da Mundwerk, mas foi na Belvedere, onde trabalhou na área de Marketing e Vendas que a sua paixão pelas novas tecnologias e pela área comercial se intensificou. Posteriormente foi também Diretor de Marketing da Europa Ocidental e América Latina pela conhecida Jamba!, chegando até à Vice-Presidência desta empresa. Em 2007 trouxe a Groupon para a Europa mediterrânica, tornando-se CEO e Co-fundador da empresa considerada pela revista Forbes como a Empresa com o maior crescimento – De Sempre!

1. Social shopping – bringing local commerce
online and reshaping ecommerce
Boris Hageney
Vice-President Groupon Southern Europe
Upload 2012

2. What is Groupon
• www.groupon.pt features the a daily deal on the best things to
do, eat, see and buy in your city.
• Groupon brings local commerce together with new customers
through a win-win model, driving real business.
• Founded in 2008 in Chicago (USA), Groupon offers daily deals
in over 1000 cities in 48 countries around the globe. Nasdaq
listed since 2011 and generating approx. $1,3bn in bookings in
2Q/2012, the company employs 12.000 people worldwide.
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3. Bringing Local Commerce online
• Groupon offers local commerce a platform to acquire new
customers online, combining huge visibility with
conversion, driving real buyers directly into the store in a short
time.
• Groupon enables local commerce to do more then customer
acquisition. Yield management, reservations, payments, user
feedback and analysis and more to come soon give merchants
free and easy to use online tools to drive better business.
• Groupon educates local commerce to understand the online
marketplace and customer.
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4. Creating markets
• Bringing Local Commerce online changes and broadens the
ecommerce offering radically.
• An augmented offer attracts old and new users in huge
quantities and gives many people a reason to buy online for the
first time.
• New users try new services and businesses, expanding and
changing markets as well as creating new ones.
• Ecommerce changes local commerce markets, timing, offering.
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5. The Social Shopper
• 25-44 years old
• 60% female
• Living in urban areas
• Over-average income (EU avg. 40.000€)
• Medium-heavy internet user
• Very well informed
• Social media user
• Looking for experiences
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6. Boosting business in a down
economy
• Pro: in tough economic times businesses need to control cost
while attracting new customers and activating sleeping ones.
• Pro: in tough economic times users want to maintain a decent
lifestyle with a reduced budget.
• Con: in prosperous economic times businesses invest more
aggressively in customer acquisition and fight for market share
• Con: in prosperous economic times users are more prone to
experiential spending and go for the not strictly necessary.
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7. Thank you!
Questions are welcome!
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