Pilar sanchezaita ratetiger[faro]
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Pilar sanchezaita ratetiger[faro]
- 1. “ Making the most of IDS as part of your Revenue Management strategy” TTT Best Practices Forum Hotel Distribution Associação da Hotelaria de Portugal 30 Novembro 2010 | FARO – Escola de Hotelaria e Turismo do Algarve Pilar Sánchez Aita, RateTiger
- 2. FASTEN MORE PRODUCT Brief History of e-Commerce
- 5. “ How Internet Distribution Systems impact the way hotels need to view Revenue Management”
- 10. “ To position or not to position…” - Parity versus maximizing opportunities at producing IDS Parity No Parity Uniformity at all websites Different rates @ Different sites No confused clients Clients could be confused Can’t optimise rates Can optimise rates; different channels sell differently - Different countries/incomes - Different selling power of channels No conflicts with travel websites Hotels have more control over Revenue Management / Strategy METASEARCH: doesn’t matter for hotels using rate parity METASEARCH: Transparency to consumers
- 11. Recent booking trends and the impact on revenue management Booking trend Impact on RM Growth of online bookings Focus on travel websites Growing number of travel websites Greater choice of distribution / product placement Greater choice of distribution / product placement More decisions to be made / more updates to be processed More decisions to be made / more updates to be processed More time consuming and more confusing
- 16. Market – Online Distribution Market Overview Demand Segments Channels of Distribution Airline CRS (GDS) Switch Hotel CRS Hotels Travel Website Travel Agents Sabre WorldSpan Amadeus Galileo Pegasus Chain CRS Representation Company Chain Franchises Independent Properties Event Management Companies Call Centers Travel Websites CORPORATE TRAVEL GROUP CONVENTION LEISURE TRAVEL Hotel/Motel Groups Independent Hotels Resorts Inns, B&B’s RT Integration RT Integration I-CRS TRADITIONAL INTERNET BASED Who will help to manage this chaos ?
- 18. RateTiger Product Suite Helping hoteliers to better manage online revenue and distribution ... RT Strategy
- 22. … OR very simple … Without RateTiger With RateTiger Time consuming process? You can’t add more sites? Confused? With RateTiger you will Manage More by Managing Less
- 24. Obrigado Thank You Pilar S ánchez Aita Tel : +34 91 127 1779 Fax: +34 91 547 7187 E-mail: [email_address] Web: www.ratetiger.com
Editor's Notes
- If you recall I mentioned in 1999 Yield Management was the BUZZ.... The basic definition of YM used to be a balance of occupancy and rates to maximize revenue. But now with sophisticated systems and more data readily available……. Evolution
- 10 years ago mainly sales to/through travel agents, tour operators, local corporate and alike All as before but also the web RM – full time / qualified or not qualified - uses tools RMS / channelmanager
- Use slide 16 as notes to back-up this slide and delete 16. How does online distribution (OD) help improve Revenue Management strategies ? OD gives you the opportunity for more exposure through more websites. With the right tools like RT can control that OD – different rates and availability to different websites, over various date ranges. You can close the gap on your competitors, by proactively monitoring rates on multiple websites and on your competitors own site. Knowledge is power and OD can provide up-to-date information for critical decisions on rates and occupancy. RT will never replace a RM it will increase their efficiency
- 54.2% of overall CRS bookings for the top 30 hotel brands come from the online channel, which is an increase of 6.6% vs. 2008 (eTRAK). 60% of leisure and 40% of business travel will be booked online this year (PhoCusWright). 45% of hotel bookings in 2010 will be via the Internet (direct + indirect online channels) (HeBS). _____________________________ In 2009, 70.9% of online bookings came from the direct online channel (i.e. the major hotel brands’ own websites), while 29.1% came from the indirect online channel (the Online Travel Agencies—OTAs) (eTRAK). This constitutes a significant increase of the contribution from the OTAs compared to 2008, when 75.2% of online bookings came from the direct online channel, while 24.8% came from the OTAs. Compare this to 2007, when the direct channel contributed 76% of CRS Internet bookings.