Deck demoday sfo2 (1)

THE PROBLEM

Let’s say that you are a North American Investor:

You have plenty of information and tools!
www.bussoladoinvestidor.com.br | www.streetinvestor.com

THE PROBLEM

…but Latin American investors don’t!


THE PROBLEM

So people are afraid to invest…
How to make the best decisions
with my lifetime savings?

How to choose
stock A or B?

Am I alone here?


OUR SOLUTION

Everything investors need in one place.

Which means…


OUR SOLUTION

Tools and content
focused on individual
investors within a
social environment
to help them invest better.

At a price they can pay.


MARKET SIZE

investors in Brazil
(funds and stocks)

CHI, COL, PER, MEX, ARG

investors and growing

LAST DECADE

on stock investors in
Brazil


BUSINESS MODEL
REVENUE SOURCES

FREEMIUM TOOLS ADVERTISING LICENSING

Low charge for professional- Charge brokers, banks, Licensing parts of our data,
like tools. investment education tools and technology to
companies for segmented brokers, creating another
Offer exactly what marketing. distribution channel for our
individual investors need,
products.
not more nor less. Charge for sponsored
content.
White Labeling our tools
and content for third parties
distributors.

USER AQUISITION

- Optimized SEM, Strategic Partnerships, inbound marketing and free tools to reduce CAC.


TRACTION AND CONVERSION
WORKING…

- Launched in Brazil in 2010. One of the top 5 independent financial websites, even without intraday
quotes, with more than 52k registered users.

- 7 of the 10 biggest brokers in Brazil have advertised with us.

- Regularly featured on the biggest Brazilian press channels.

…AND PROFITABLE

- More than 1,000 paid users on
our freemium Portfolio Manager
with Tax Calculator.
MAY/2012
- Recently launched (Sep/12)
real-time quotes and data
tools.

MAY/2011


UNFAIR ADVANTAGES
TECHNOLOGY

- Real-time technology: Core of the financial data business.

- Techniques that allows us to offer streaming data almost for free.

- Highly scalable architecture.

EXCLUSIVE PARTNERSHIPS

- Bovespa: one of the 2 websites in the world allowed to distribute
real- time quotes of the Brazilian exchange for free.

- Dow Jones: We are the first website in LATAM to distribute their content for free.

GREAT SALES AND MARKETING

- Focus on user acquisition using SEO, SEM, PR, and optimized traditional marketing.
- Marketing automation and lead nurturing using technology.


THE TEAM
FREDERICO SKWARA BS in Economics at Universidade de São Paulo (USP) and self-thought
developer. Started the company in 2010 and managed it alone until 2011, after
Founder & CEO
working at the trading desk at HSBC. Nowadays, his main roles are creating a
scalable product and team, and dealing with strategic partnerships and
investors to reach our long term mission.

TOM BERGSTEIN Currently managing international expansion, Tom holds a BS in Economics at
Universidade de São Paulo (USP). His main roles are daily operations, market
COO research and partnerships.

GUSTAVO VELOSO BS in Information Systems and an Specialist in Software Engineering. In charge
of all the technical design decisions and implementations to create scalable
CTO products.

DIEGO WAWRZENIAK BS in Economics by FGV. Worked in Private Equity for the affiliate of The
Blackstone Group in Brazil. In charge of cost-effectively customer acquisition
CMO and relationship.

VICTOR PEREIRA Responsible for all finance issues, financial strategic view and forecasts.
Studied economics at Universidade de São Paulo (USP), and worked at the
CFO
Fixed Income desk at BTG Pactual and in Corporate Finance consultancy.


MONEY & MILESTONES
SO FAR…
- Bootstrapped + USD 40k from Start-Up Chile

HOW MUCH WE NEED

- US$500k in our holding corporation in USA.

WHERE WE WILL SPEND IT
- Grow our Development Team.
- Grow our Sales & Customer Support Team.
- Geographical expansion towards LATAM.
- Content production: Create segmented and useful information for investors.

MILESTONES
- Scale the “prototype” technology that we have in Brazil to expand to other Latin-American countries.
- Launch real-time tools in Brazil (Sep/12) and achieve 76,000 registered users in one year (Sep/13).
- Launch real-time tools and proprietary content in Chile, Colombia and Peru (Dec/12) and achieve
5,700 registered users in one year (Dec/13).
- Expand to Mexico and Argentina (Jan/13).


THANKS!
info@streetinvestor.com
angel.co/streetinvestor

Deck demoday sfo2 (1)

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