Steve Kreeger Red Bullet - Understanding user needs
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Steve from Red Bullet. What does it actually mean to understand user needs? How do we do it right? Here we explore a few ideas and techniques to ensure you're always on the pulse of your customers needs and habits online.
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Steve Kreeger Red Bullet - Understanding user needs
- 2. 1. Find out who your users are 2. Get to know your users 3. Make user informed decisions
- 4. “ What can we do to make this person’s life better, easier or more comfortable? ” source: Volvo XC60 brochure 2015
- 5. Your Users Your Goals you’ve got to work in here
- 6. sometimes its about getting out of a users way - not putting things in front of them you think they need to see
- 7. Who are your users? ~ what are their needs?
- 8. - Inspectlet - www.inspectlet.com screen capture of real users on your site - from free to $300 p/m - Intercom - www.intercom.io communications tool - automate / simulate you - various triggers to action - free to $57 (current offer) - User research - actually taking to users - interviews, studies, user testing etc
- 9. lets look at email
- 10. lets look at email 1000 10% Mondays are a housekeeping day for most people - subconsciously if not intentional. People get into work, sort stuff out, shuffle some papers, have a cuppa and a gossip - its a catchup day, you tie up Friday and get ready for the rest of the week. Tuesday however - thats a new day! - its business time!
- 11. Get to know your users
- 12. emotional physical technical Get to know your users
- 13. The more you get to know your users, the more you understand them = the more they trust your brand, your product, your site, your company.
- 14. Understanding your users brings better products, better service, and a more successful digital strategy.
- 17. source: intercom.io Learn from your users, and make decisions that are informed by their input
- 19. So what have we looked at? 1. Find out who your users are 2. Get to know your users 3. Make user informed decisions
- 20. "Understanding user needs enables better service design which results in greater digital take up, higher compliance, more effective policy outcomes, fewer user errors and inaccuracies, reduced failure demand and, overall, makes your service better value and cheaper to run." - Leisa Reichelt .gov.uk
- 21. Thanks!