2. Meet The Team
Justin Dorsen
@JustinDorsen
Dana Jaskier
@DJaskier
Sona Kim
@SonaLisa_
Brittany Fowler
@BNFowler
Sean Martinelli
@SeanMartinelli
#SocialTVSM4
4. What is Social TV?
“Social TV refers to technologies surrounding
television that promote communication and
social interaction related to program content”
(Mashable).
#SocialTVSM4
9. 2006: ABC becomes the first network to offer
full episodes online for free
2009: The U.S. Open launches live videos of
tournament for the first time
2009: Mad Men character tweets
2009: TV.com launches live chatting service
2012: London becomes first social Olympics
The Beginnings of Social TV
10. How to do Social TV
•There isn’t one “correct” way
to engage viewers in social TV.
•All about interaction and
conversation
•Genre makes a difference.
•Reality competition television
shows were the first to
experiment with social TV.
#SocialTVSM4
11. Reality Shows
First created social interaction through
voting techniques (texting, phone calls)
Voting options progressed over time
-People can now tweet votes
#SocialTVSM4
13. Best Social TV Practices
ABC’s Nashville
@GeoffreyColo -
Transmedia Producer
#SocialTVSM4
14. ABC’s Nashville
- Twitter bus - Cast live tweets
during episode
- Organized group tweeting on
different sets of shows
- “Behind the scenes” photos
- Contest: Rayna’s album cover
- Encouraging cast to tweet/post
photos on own accounts during
week
#SocialTVSM4
15. “Fans love the idea that when they’re
watching a show, they know all the cast
are sitting together, just like they are,
watching at the same time. For fans, that’s
one of the more exciting things.”
- Geoffrey Colo
18. News, talk shows and general programming
•Reporters and hosts tweet
live updates of stories and
breaking news.
•Viewers interact directly
with reporters and hosts.
• Shows poll viewers using
specific hashtags and utilize
Instagram #SocialTVSM4
19. News, talk shows and general programming
“Since I started using Twitter
for my reporting job, I have
more of a connection with my
viewers. Now we can have a
conversation via social. Many
times, viewers will tweet me
leads that we’Il pickup. I also
tweet stories and behind-the-
scenes images to my
followers.”
-Gus Rosendale, News
Channel 4, NY
#SocialTVSM4
20. “Gone are the days of
spending entire launch
budgets plastering cities
with outdoor ads and radio
commercials. We do still use
traditional media where it’s
appropriate, but as you
would expect, much of our
marketing effort is now
focused in the digital space.”
-Walter Levitt
Best Social TV Practices
Comedy Central
#SocialTVSM4
21. Specific Content and Fan
Integration
● “Social TV is 80% planned and
20% organic”
● @midnight uses #hashtagwars
● Becomes a trending topic every
night
● Every brand in 2014 should be
having conversations with the
fans
Best Social TV Practices
Comedy Central
#SocialTVSM4
24. Best Social TV Practices
Harpo Studios
2013: Oprah’s Lifeclass wins Emmy Award for
Outstanding Achievement in Interactive Media
Utilized Key Social Media Tools Including: