Wonderful powerpoint presentation that Mr. Hester delivered at a conference in Memphis covering the prospects of how to grow your Juice Plus+ franchise and the benefits of doing so.

3. The S-Curve

4. The S-Curve in Cars Percent of Urban Households 1900 1907 1914 1921 1928 1935 1942 Cars only for the Rich Model T Design Assembly Line Installment Financing 90% Urban Adoption

5. Mobile Phone S-Curve Percent of Households 47% 2000 50% 10% 2008 1990 1995 2001 Time Innovation Growth Maturity 100 90 80 70 60 50 40 30 20 10 0 1994 90% .1% 2% 13% Source: Forrester, Census Bureau 58% 2002 2007 86%

6. Point of Discontinuity Peter Drucker Application of S-Curve To Healthcare Discontinuity Foster, Richard; Innovation 1988 Time | Energy | Money Chaos Confusion Turmoil Fear Saturation

7. Healthcare Discontinuity Peter Drucker Application of S-Curve To Healthcare Discontinuity Alder, Richard; Physician Executive 1995 Time | Energy | Money Chaos Confusion Turmoil Fear Illness Wellness Saturation

8. Healthcare Discontinuity Peter Drucker Application of S-Curve To Healthcare Alder, Richard; Physician Executive 1995 Time | Energy | Money Chaos Confusion Turmoil Fear Illness Wellness Saturation Awareness = Broken (System + Results) Change = Solutions Being Implemented

10. Three “P” Test for Analyzing any Opportunity 1. P roven (Past) 2. P repared (Present) 3. P ositioned (Future)

17. CHOICE