Mais conteúdo relacionado Semelhante a SMX Advanced Seattle 2011: Human Vs. Machine: What's The Best Way To Manage Paid Search? (20) Mais de R2integrated (20) SMX Advanced Seattle 2011: Human Vs. Machine: What's The Best Way To Manage Paid Search?3. 2010 - Top 100 Marketing and Advertising Agencies by Inc. Magazine 5. 4 Google Adwords certified strategist 6. Team of dedicated Organic and Paid Search strategist 7. Manage in excess of $2.1 Million in search media annually spread across 18 different clients 8. Ranging in size from $1,500 - $65,000 per month 12. Agency trying to create cost effectiveness out of multiple small accounts 13. Large number of keywords where pennies per keyword yield cost optimization 14. Creates efficiency where 1 highly skilled PPC strategist can drive strategy 16. Machine is only optimal when given a set of parameters – derived from man – which could start out flawed 21. Estimated cost per conversion for profitability $3.00 - $3.50 per purchaseMonth #1 Data 30. Increased revenue in month 1 by 62.95% and overall monthly revenue from month 1 – month 4 by 73.09%90-day Optimization 32. Revenue grew in both cases and profitability was achieved ($3 cost/$15 order) 33. Machine was able to optimize the CPC down lower than we were