1. 20.05.13
www.projectprovenance.com

2. Problem 3
Solution 5
Product 6
UK Market 13
Business Model 14
Team 16
Progress Thus Far 17
Up Next 18
How to Launch 19

3. “Bangladesh Garment Factory death toll reaches 948 people” - Reuters, 9th May 2013
‘Transparency in Supply Chains Act 2010’ requires the disclosure in order to eradicate slavery and
human trafficking from corporate supply chains - FairLabor, 2012
“Estimated retail sales of Fairtrade products (in the UK) in 2012 reached £1.57 billion, a 19%
increase on sales of £1.32 billion in 2011." - Feb 2013, Fairtrade
Problem
Source 1 : http://www.reuters.com/article/2013/05/09/us-bangladesh-fire-idUSBRE94801T20130509
Source 2 : http://www.fairlabor.org/report/2010-california-transparency-supply-chains-act
Source 3 : http://www.fairtrade.org.uk/press_office/press_releases_and_statements/february_2013/fairtrade_bucks_economic_trend.aspx

4. Where the things we buy come from is becoming increasingly
important.
Led by fair trade and the organic food movement, consumers have
an appetite for knowledge about the products they buy beyond
advertising and price comparison.
Yet you can only choose from that which you are presented.
Greenwash and an array of many marks and standards confuses.
Problem
Examples of ethical trading marks

5. A platform for transparency of information about products.
Allow consumers to browse and buy by true stories.
Open data meets curated e-commerce.
Not ‘ethical’ or ‘sustainable’, but striving for both, through being open and honest.
Collecting the products and companies with nothing to hide and giving them a platform for
openness and consumers an opportunity to support them.
Our Solution

6. Provenance is an online platform to shop by true story

7. Default view is a shop of products all of which have been Provenance’d

8. Explore product’s true stories through rich editorial content based on live data streams

9. Explore product’s true stories through rich editorial content based on live data streams

10. Explore product’s true stories through rich editorial content based on live data streams

11. Partner with the best open data platforms and providers to ensure accountability

12. Aggregate to communicate. Anyone can then drill down into the data through our partner’s sites

13. There is large potential for revenue globally, however looking firstly at the UK.
“The green and ethical consumer market will increase by 40.5% between 2012 and 2016, with
the market reaching a value of £76.7bn in the latter year.” - Key Note Market Intelligence (2012)
UK Market
Source 1 : http://www.ethicalconsumer.org/linkclick.aspx?fileticket=96yXzu8nyrc%3D&tabid=1557
Source 2 : https://www.keynote.co.uk/market-intelligence/view/product/10537/green-and-ethical-consumer
People £ mil/year (2011)
Size of ethical consumer market (UK) 12,528,200 50,760
Size of ethical personal products market (UK) 17,87
Estimated size of ethical personal products market (London) 1.34

14. Direct sales of products through the site
Revenue from brand partnerships for limited editions e.g. Adidas x Provenance
Become a resource for finding small makers throughout Europe and earn revenue on introductions
Possible revenue in benchmarking
Business Model

15. Provenance
04/05/13
Makers
Open Data sources e.g. Sourcemap
Brands we do collaborations with
Local journalists
Curators
Editorial partnerships
Story telling
Data brokering
Making data consumer friendly - such
as integrating into product search
Sharable content & imagery
e-commerce
Web platform building
Retail
Manufacturing knowledge
Development
of the
platform -
backend php
coding
e-commerce
integration
Marketing
Brand
development
Allows me to explore
and shop for products
that are made in an
open and honest way.
That have full
disclosure on and are
searchable by what
they are made of,
where and by whom.
Enabling me to make
an informed choice
about what I buy and
what kind of companies
I am supporting.
30 something nester story teller
30/40 something vague ethical
consumer, community supporter
small-medium (initially European)
designer/makers
E-commerce and/or
affiliate links
Partnerships both
brand and editorial
Trade shows
Sharable content
Direct buying of
products by consumers
Licensing data
Matching fee for
designers with makers
Brand collaborations
Competitors incl.:
FSC certified, fairtrade certified goods sold by websites.
Other maker focused sites e.g. Best Made, Honest By
Online curated e-commerce. e.g. Fab, Etsy, made.com
More products and makers over wider
geographic locations e.g. China and Japan
Open social curation of product collections

16. Jessi Baker
Jessi Baker is a Designer &
Technologist. She works as an
Interaction Designer for companies in
London and worldwide. A true blend of
art and science, she has a Masters in
Engineering from Cambridge University
and a Masters in Design from the Royal
College of Art.
jessibaker.com
Team
Matt Hussey
Matt is an experienced journalist and
freelance curator. He has spent the past
seven years sourcing stories for
numerous magazines, newspapers,
websites and creative agencies. His has
expert knowledge in product design
and consumer products.
matthussey.co.uk

17. We are very early stage, but we are passionate to succeed
We have started to design the full information architecture for the site - how open data
and e-commerce will work together
Researching and contacting makers in the UK to be part of the beta
Working with Sourcemap to enhance their API to facilitate search
UX and UI design for the site well on the way, including testing plans
Progress Thus Far

18. We are building our MVP over the next 3-5 months.
We are looking for a small amount of investment approx. 20K to work with a back end developer
to customize an off the shelf multi-login e-commerce package e.g. Magento
Planning to mostly Bootstrap to MVP.
We particularly need help and advice with the business model, launch roadmap and how to
interface with open data.
Up Next

19. Transparency is very topical so we plan a PR drive on launch through Matt’s press contacts
Small spend on Facebook and other social media advertising
Brand collaboration will raise profile significantly
Investigating partnerships with Monocle & Wallpaper
Launch

20. Thank you
hello@projectprovenance.com
+44 7866808097