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Major Characteristics
A) 3-tier Web Application 
(presentation, business and data layers) 
Summary: 
The basic architecture for a three-tier web application is very often found in many customers. A server to 
host the data layer with a DBMS installed and another one or two to host application’s business objects with 
the rules required and the presentation of the user interface is a very common environment in many different 
organizations. 
Why we should drive this workload to Azure: 
This environment tends to be a “always growing” workload YoY in most cases, since the number of users tend 
to increase and the performance requirements are pretty much fixed. When based on OSS, all three layers 
can be migrated to Azure in very different forms, depending on the specifics of what’s being evaluated. When 
considering this workload, we should always address the development, test, quality assurance and production 
environments. 
OSS softwares commonly used as application and database servers: 
MySQL, Postgree, SOLR, Cassandra, Java, JBOSS, Tomcat (application containers), PHP 
Initial avg sizing: 4 XL Linux VMs, 15TB storage 
Estimated revenue/year: U$ 28,000 in EPG, U$ 14,000 in 
CAM 
Key industries/segments: all 
Target audience as a single scenario: CIO-1, ITDMs, IT pros 
Target audience as part of OSS Outsourcing: CIO/CFO 
Up & Cross selling: 
QA/Dev/Test environments based on proportional config. 
Disaster recovery in other geos (replication) 
Backup solutions for database and applications 
DevOps tools + Visual Studio 
Performance monitoring tools 
Consulting services 
Available Partners: 
Key points for the pitch: 
• Reduce TCO 
• Offload administration in the VM/server level 
• Increase the IT capacity to dynamically support business 
requirements 
• Increase the IT capacity for creating test/dev 
environments 
• For every PaaS component: 
• Auto-scale, CDN, global reach/redundancy and 
security (as VMs administration is not required) 
• Sys-admins focused on bringing value to on-prem 
systems 
More info: 
Key characteristics. It Looks like a … 
• Database layer: IaaS or PaaS (particular analysis is required). Consider each alternative for any Database 
supported on Azure (Oracle, MySQL, Mongo, SQL Server and others) or any other product running on a 
Linux VM. 
• Storage: Evaluate the use of Tables/Blobs 
• Rest encryption can be evaluated as value added for security with customer provided keys (probably not 
there on-premise) 
• Business layer: IaaS or PaaS. OSS components can be packaged and deployed as cloud services. Considering 
the case, IaaS can be an option to host a Java container (TomCat, JBOSS) 
• Presentation Layer: PaaS looks like a first option. Azure web sites (PHP, Java, Node.js and others) 
• More often this scenario would be a compound one as an on-premise migration with hours of services 
attached to it.
B) Websites 
Summary: 
Every company or organization host their institutional website somewhere. Usually, if not on-premise 
(on an Internet exposed server) it is likely to be on a web development, media or IT 
outsourcing provider. 
Why we should drive this workload to Azure: 
As this workload might generate usage of PaaS services on Azure and benefit customers with 
features like auto-scale, CDN, improved security by delegating VMs administration to MSFT 
among other reasons, we should approach every customer with our value proposition of 
hosting different types of Websites on Azure. 
OSS softwares commonly used for Website creation/maintenance: 
PHP, Wordpress, Java (Different web servers can be used but not so relevant in the case of a 
website migration) 
Initial avg sizing: 1 large VM + 800GB egres traffic 
Estimated revenue/year: U$ 4,800 
Key industries/segments: all 
Target audience as a single scenario: CIO-1, ITDMs, 
IT pros + CMO/CFO 
Up & Cross selling: 
Other internal applications with interfaces with the website 
CMS applications (content-related) 
Disaster recovery with other geos (replication) 
Backup solutions 
Stoarge 
Available Partners: 
Key points for the pitch: 
• Reduce TCO 
• Offload administration and migrate it to PaaS 
• Increase the IT capacity to dynamically support 
business requirements 
• Auto-scale, CDN, global reach/redundancy 
• Security (as VMs administration is not required) 
• Sys-admins focused on bringing value to on-prem 
systems 
More info: 
Key characteristics. It Looks like a … 
• PaaS option. Azure web sites (PHP, Java, Node.js and others) 
• IaaS in a Linux VM + <same web server> as the original environment can be an 
option when customers are not willing to change the web server for any reason 
• Born in the cloud architecture 
• Soft migration of contents (copy web files from the original environment to Azure) 
• DNS migration with domain provider
C ) Content Management Systems 
(Internal and external facing) 
Summary: 
CMS can address a large range of solutions, among them: document management, work flow, 
records management, document imaging and web content management. The last one is more 
relevant concerning OSS. 
Why we should drive this workload to Azure: 
As web contents are being used by a large number of customers in their private networks as 
well as solutions to manage external web sites with contents that need to be managed in a daily 
basis such as blogs, web sites and news threads, we might offer Azure as a platform to such 
initiatives. 
OSS softwares commonly used as CMS: 
Wordpress, Drupal, Alfresco 
Initial avg sizing: 1 A8 Compue intensive instance in PaaS 
Estimated revenue/year: U$ 22,000 
Key industries/segments: all 
Target audience as a single scenario: CIO-1, ITDMs, IT pros + 
CMO/CFO 
Target audience as part of OSS Outsourcing: CIO 
Up & Cross selling: 
Other internal applications with interfaces with the CMS 
Websites (content-related) 
Disaster recovery with other geos (replication) 
Backup solutions 
Stoarge 
Available Partners: 
Key characteristics. It Looks like a … 
• PaaS option. Azure web sites or cloud services 
• IaaS could be considered if faced with some technical limitation 
• Born in the cloud architecture 
• Soft migration of contents (copy web files from the original environment to Azure) 
• DNS migration with domain provider 
Key points for the pitch: 
• Reduce TCO 
• Offload administration and migrate it to PaaS 
• Increase the IT capacity to dynamically support 
business requirements 
• Auto-scale, CDN, global reach/redundancy 
• Security (as VMs administration is not required) 
• Sys-admins focused on bringing value to on-prem 
systems 
More info:
D) Education Management System 
Summary: 
Many educational institutions in Brazil suffer from the lack of a good platform to create courses, 
keep track of classes and engage with their students. The absence of a web solution that is 
flexible and at the same time easy to maintain is driving the institutions to develop their own 
systems since most ERPs don’t implement an educational module or the ones specific to 
academic are way to expensive for the local reality. 
Why we should drive this workload to Azure: 
Since Moodle is an open source framework for this type of business need, we should capture 
this space and combine its value proposition with Azure. Once in use, it will demand use and 
services on top of Azure. 
OSS softwares commonly used as Education Management System: 
Moodle 
Up & Cross selling: 
Other academic applications as IaaS/PaaS 
Disaster recovery in other geos (replication) 
Storage and backup solutions 
Other applications with heavy interfaces 
Available Partners: 
Programmers 
Key points for the pitch: 
• Reduce TCO 
• Offload administration in the VM/server 
level 
• For every PaaS component: 
• Auto-scale, global reach/redundancy 
and security (as VMs administration is 
not required) 
• Sys-admins focused on bringing value 
to on-prem systems 
More info: 
Key characteristics. It Looks like a … 
• IaaS solution – Moodle over a Linux VM 
• PaaS could be used since it was originally packed in PHP by Programmers (local partner) 
• Born in the cloud or on-premise migration 
Initial avg sizing: 4 XL Linux VMs, 15TB storage 
Estimated revenue/year: U$ 28,000 
Key industries/segments: Academic 
Target audience as a single scenario: CIO-1, ITDMs, IT 
pros 
Target audience as part of OSS Outsourcing: CIO/CFO

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Cenários de Microsoft Azure e Open Source

  • 1.
  • 3. A) 3-tier Web Application (presentation, business and data layers) Summary: The basic architecture for a three-tier web application is very often found in many customers. A server to host the data layer with a DBMS installed and another one or two to host application’s business objects with the rules required and the presentation of the user interface is a very common environment in many different organizations. Why we should drive this workload to Azure: This environment tends to be a “always growing” workload YoY in most cases, since the number of users tend to increase and the performance requirements are pretty much fixed. When based on OSS, all three layers can be migrated to Azure in very different forms, depending on the specifics of what’s being evaluated. When considering this workload, we should always address the development, test, quality assurance and production environments. OSS softwares commonly used as application and database servers: MySQL, Postgree, SOLR, Cassandra, Java, JBOSS, Tomcat (application containers), PHP Initial avg sizing: 4 XL Linux VMs, 15TB storage Estimated revenue/year: U$ 28,000 in EPG, U$ 14,000 in CAM Key industries/segments: all Target audience as a single scenario: CIO-1, ITDMs, IT pros Target audience as part of OSS Outsourcing: CIO/CFO Up & Cross selling: QA/Dev/Test environments based on proportional config. Disaster recovery in other geos (replication) Backup solutions for database and applications DevOps tools + Visual Studio Performance monitoring tools Consulting services Available Partners: Key points for the pitch: • Reduce TCO • Offload administration in the VM/server level • Increase the IT capacity to dynamically support business requirements • Increase the IT capacity for creating test/dev environments • For every PaaS component: • Auto-scale, CDN, global reach/redundancy and security (as VMs administration is not required) • Sys-admins focused on bringing value to on-prem systems More info: Key characteristics. It Looks like a … • Database layer: IaaS or PaaS (particular analysis is required). Consider each alternative for any Database supported on Azure (Oracle, MySQL, Mongo, SQL Server and others) or any other product running on a Linux VM. • Storage: Evaluate the use of Tables/Blobs • Rest encryption can be evaluated as value added for security with customer provided keys (probably not there on-premise) • Business layer: IaaS or PaaS. OSS components can be packaged and deployed as cloud services. Considering the case, IaaS can be an option to host a Java container (TomCat, JBOSS) • Presentation Layer: PaaS looks like a first option. Azure web sites (PHP, Java, Node.js and others) • More often this scenario would be a compound one as an on-premise migration with hours of services attached to it.
  • 4. B) Websites Summary: Every company or organization host their institutional website somewhere. Usually, if not on-premise (on an Internet exposed server) it is likely to be on a web development, media or IT outsourcing provider. Why we should drive this workload to Azure: As this workload might generate usage of PaaS services on Azure and benefit customers with features like auto-scale, CDN, improved security by delegating VMs administration to MSFT among other reasons, we should approach every customer with our value proposition of hosting different types of Websites on Azure. OSS softwares commonly used for Website creation/maintenance: PHP, Wordpress, Java (Different web servers can be used but not so relevant in the case of a website migration) Initial avg sizing: 1 large VM + 800GB egres traffic Estimated revenue/year: U$ 4,800 Key industries/segments: all Target audience as a single scenario: CIO-1, ITDMs, IT pros + CMO/CFO Up & Cross selling: Other internal applications with interfaces with the website CMS applications (content-related) Disaster recovery with other geos (replication) Backup solutions Stoarge Available Partners: Key points for the pitch: • Reduce TCO • Offload administration and migrate it to PaaS • Increase the IT capacity to dynamically support business requirements • Auto-scale, CDN, global reach/redundancy • Security (as VMs administration is not required) • Sys-admins focused on bringing value to on-prem systems More info: Key characteristics. It Looks like a … • PaaS option. Azure web sites (PHP, Java, Node.js and others) • IaaS in a Linux VM + <same web server> as the original environment can be an option when customers are not willing to change the web server for any reason • Born in the cloud architecture • Soft migration of contents (copy web files from the original environment to Azure) • DNS migration with domain provider
  • 5. C ) Content Management Systems (Internal and external facing) Summary: CMS can address a large range of solutions, among them: document management, work flow, records management, document imaging and web content management. The last one is more relevant concerning OSS. Why we should drive this workload to Azure: As web contents are being used by a large number of customers in their private networks as well as solutions to manage external web sites with contents that need to be managed in a daily basis such as blogs, web sites and news threads, we might offer Azure as a platform to such initiatives. OSS softwares commonly used as CMS: Wordpress, Drupal, Alfresco Initial avg sizing: 1 A8 Compue intensive instance in PaaS Estimated revenue/year: U$ 22,000 Key industries/segments: all Target audience as a single scenario: CIO-1, ITDMs, IT pros + CMO/CFO Target audience as part of OSS Outsourcing: CIO Up & Cross selling: Other internal applications with interfaces with the CMS Websites (content-related) Disaster recovery with other geos (replication) Backup solutions Stoarge Available Partners: Key characteristics. It Looks like a … • PaaS option. Azure web sites or cloud services • IaaS could be considered if faced with some technical limitation • Born in the cloud architecture • Soft migration of contents (copy web files from the original environment to Azure) • DNS migration with domain provider Key points for the pitch: • Reduce TCO • Offload administration and migrate it to PaaS • Increase the IT capacity to dynamically support business requirements • Auto-scale, CDN, global reach/redundancy • Security (as VMs administration is not required) • Sys-admins focused on bringing value to on-prem systems More info:
  • 6. D) Education Management System Summary: Many educational institutions in Brazil suffer from the lack of a good platform to create courses, keep track of classes and engage with their students. The absence of a web solution that is flexible and at the same time easy to maintain is driving the institutions to develop their own systems since most ERPs don’t implement an educational module or the ones specific to academic are way to expensive for the local reality. Why we should drive this workload to Azure: Since Moodle is an open source framework for this type of business need, we should capture this space and combine its value proposition with Azure. Once in use, it will demand use and services on top of Azure. OSS softwares commonly used as Education Management System: Moodle Up & Cross selling: Other academic applications as IaaS/PaaS Disaster recovery in other geos (replication) Storage and backup solutions Other applications with heavy interfaces Available Partners: Programmers Key points for the pitch: • Reduce TCO • Offload administration in the VM/server level • For every PaaS component: • Auto-scale, global reach/redundancy and security (as VMs administration is not required) • Sys-admins focused on bringing value to on-prem systems More info: Key characteristics. It Looks like a … • IaaS solution – Moodle over a Linux VM • PaaS could be used since it was originally packed in PHP by Programmers (local partner) • Born in the cloud or on-premise migration Initial avg sizing: 4 XL Linux VMs, 15TB storage Estimated revenue/year: U$ 28,000 Key industries/segments: Academic Target audience as a single scenario: CIO-1, ITDMs, IT pros Target audience as part of OSS Outsourcing: CIO/CFO