A new way of painting

1. Sherwin Williams
Innova8 Paint
Minh Phuong and Muna Mohammed

2. Identified Pain Points
• Painting tools
– Handle size
• Application
– Fabric shedding on painted surface
– Time consuming
– Small area coverage
– Inconsistency
• Clean-up Process
– Dry paint and dirt trapped in fabric
– Disposal of dirty water

3. Opportunities
• 55% of Applicator market sales are from DIY.
• Customers focus on value and efficiency.
• Customers looking for ease of use and faster
results.
• Industry moving towards all water based
paints and away from solvents.
• 85% of sales revenue comes from house
paints.

4. Value Proposition
• Our product will make the whole painting
process easier and more efficient by providing
less shedding, speed, consistency, full area
coverage and a simple cleanup!

5. Our Solution – Versatile Roller
• Adjustable Frame
• Microfiber Fabric
• Pump
• Removable Fabric
• Adjustable Grip size

8. Adjustable Frame
• Double rollers attached to frame.
– Distance between rollers can be adjusted
according to user needs.
• 3600 Rotation for application
• Extendable handle
• Speed, consistency, full coverage

9. Removable Microfiber Fabric
• Microfiber fabric is used to prevent shedding.
– Lint is one of the most often mentioned problems by
end-users.
– Pump attached to roller to provide constant coating.
• Fabric can be removed from the core.
– Velcro material attached to fabric and core
– Easier clean up process.
– Customization: Fabrics with various patterns.
– Fabric and Core could be sold separately
– Can be applied to traditional rollers as well.

10. Handle
• Adjustable grip size
– Fabric
– Velcro material used for adjustment according to
end user needs.

11. Next Steps
• Further develop the prototype.
• Production of materials.
• Market for in-home as well as industrial use.
– Double roller tools can be adjusted in size for both
DIYers and professional painters.

12. THANK YOU! QUESTIONS?
The simplest solutions are often
the cleverest!