1. M I C H E L L E S U L L I V A N
3003 Kromer Avenue, Unit 3, Everett, Washington 98201
Telephone: 949-378-7857 Email: sullivanmichelle20@gmail.com
Experienced Bakery Technical Sales Representative / Consultant / Trainer
Willing to Relocate
OCCUPATIONAL DIRECTION
A responsible and challenging assignment with your company:
• BAKERY TECHNICAL SALES REPRESENTATIVE / CONSULTANT / TRAINER
• ACCOUNT MANAGER (OR) SALES REPRESENTATIVE
• BAKED GOODS: CAKE DECORATING EXPERT-LEVEL ASSIGNMENT
ANOTHER SPECIALTY
In 2014, I prepared for and was awarded the additional title of Toppings and Icing Specialist.
Transition: I have the ability to rapidly orient in order to make a smooth transition toward any related
bakery product or service appropriate to your company’s current hiring requirements
SUMMARY OF CREDENTIALS
I am a highly experienced and completely driven professional who has accumulated years of successful
consulting, training, servicing and sales experience. I have the knowledge, the intelligence and the skills
needed to assist your company to maintain exceptionally high levels of revenues and profits.
Competencies:
SALES PRESENTATIONS AND CONTRACT PROCUREMENTS
NEW PROGRAM IMPLEMENTATION, INCLUDING GRAND OPENINGS
COMPLETE TRAINING OF IN-STORE STAFF
PROVIDING ON-GOING OVERSIGHT AND ADVISEMENT
Relationship building: I am able to effectively communicate with account personnel at every level of
business while building genuine relationships. This is a special talent I can bring to your company.
SPECIAL ATTRIBUTES
• EXCEPTIONAL PROMOTIONAL AND SALES ABILITY
• A "SOLUTIONS-SELLING" SPECIALIST
• SUCCESS ORIENTED: A DRIVEN INDIVIDUAL
• SUPERIOR PERSONAL COMMUNICATION ABILITIES
• ENTHUSIASM: A STRONG MOTIVATOR OF OTHERS
• ABLE TO IDENTIFY THE NEEDS OF THE CUSTOMER
• ACUTE PROFIT AWARENESS
SELLING, TRAINING, ACCOUNT OVERSIGHT AND CLIENT SERVICE EXPERIENCES
2013 to present BAKERY TECHNICAL REPRESENTATIVE / COUNSELOR
Also 2012 Employer: Aldridge Marketing Group, Incorporated
Major Account: Safeway / Albertsons, Seattle Division plus Alaska (and other accounts)
2004 to 2012 BAKERY TECHNICAL REPRESENTATIVE / COUNSELOR
Employer: Progressive Food Sales, Incorporated
Major Account: Stater Brothers, Southern California Division (and other accounts)
2. Michelle Sullivan - Page 2
SELLING, TRAINING, ACCOUNT OVERSIGHT AND CUSTOMER SERVICE EXPERIENCES
Earlier in my career, I successfully worked for both Albertsons and Stater Brothers in a sales, service and
operations capacity (along with other earlier grocery assignments).
ACCOUNT MANAGEMENT EXPOSURES AND JOB SKILLS
I have been able to assist my employers to dramatically improve sales figures, while building genuine
and long-lasting account relationships throughout this entire period. I am a highly proficient as a
bakery professional. My responsibilities and special skills include the following:
• ACCOUNT SERVICING: especially skilled in carefully overseeing a major bakery sales
account, merchandising, resolving issues and providing full satisfaction at every level
• SCOPE: Washington, Oregon, California, Colorado and Alaska; pre-planning skills; able
to travel extensively (10 districts and 250 store locations)
• SALESMANSHIP: very experienced in the sale of products / services to my customers; I
offer exceptional selling abilities, working to build high sales revenues
• GOAL SETTING: meet aggressive sales goals for myself; I thrive on challenges
• TRAINING: directly provide on-the-job technical bakery sales training for in-store staff /
managers (heavily using PowerPoint presentations); perform district walk-throughs, implement
schematics and cake case installations, teach employees how to make cakes and perform additional
training tasks
• TOPPINGS AND ICINGS: very competent and highly creative within this area
• PRODUCTION: work with our marketing staff to produce cakes
• REVIEW AND FOLLOW-UP: monitor and continually follow through once training is
finalized; identify and effectively resolve any issues
• SALES PRESENTATIONS: with others, prepare and execute effective sales presentations
• RECOMMENDATIONS: a careful listener who accurately identifies the needs of my
customers and makes recommendations regarding products and benefits; a strong educator
• NEGOTIATION: skillfully negotiate terms and conditions for sales contracts
• CREATIVITY: responsible for developing highly creative product options for the account
• CLOSING ABILITIES: success in closing, securing contracts and seeking credit
approvals
• EVENTS: help plan for and attend various events and food shows, while directing the
setting up of displays and visual aids
• PHOTOGRAPHY: assist advertising department to prepare product photographs for
advertising
• NEW ACCOUNTS: as directed, can help to identify and secure new accounts
• COMPUTERS: utilize computers, MS Word, MS Outlook and the Internet
• CUSTOMER SERVICE: extremely account service oriented, especially with complex
requirements
• RECORDS: prepare detailed instructional sheets for account employees, and initiate sales
reporting
• EXPANSION: able to procure customer referrals in order to build new sales revenues
ADDITIONAL INFORMATION
Above and beyond my formal training (high school and computer skills training through Peninsula College
Port Angeles), I have been able to accumulate extensive on-the-job training through my employers.
3. In addition, I have successfully completed a very wide range of technical seminars and workshops, sales
seminars and other training programs designed to improve my overall capabilities.
I am continually adding to my knowledge of account management and customer service techniques.
REFERENCES
Throughout my career, I have been able to establish a reputation for excellence. As a result, I am able to
offer a significant number of references and personal recommendations.
M I C H E L L E S U L L I V A N
3003 Kromer Avenue, Unit 3, Everett, Washington 98201
Telephone: 949-378-7857 Email: sullivanmichelle20@gmail.com
Experienced Bakery Technical Sales Representative / Consultant / Trainer
EXPERIENCED SALES / BAKERY ADVISEMENT PROFESSIONAL
SEEKING A NEW LONG-TERM ASSIGNMENT
With many quality years of important bakery industry marketing experiences to my credit,
I have decided to direct my job search efforts toward obtaining a new position with a new
company and new revenue building challenges.
Please review the enclosed resume outlining the specific skills and specialized exposures I
have received since entering the field of sales and training / advisement.
Assignment options I am well qualified for:
• BAKERY TECHNICAL SALES REPRESENTATIVE / CONSULTANT / TRAINER
• ACCOUNT MANAGER (OR) SALES REPRESENTATIVE
• BAKED GOODS: CAKE DECORATING EXPERT-LEVEL ASSIGNMENT
I have successfully worked in a bakery and grocery employment setting during the
overwhelming majority of my career to date, and have developed a reputation for training,
selling and technical excellence. A full portfolio is available. As a result of these
valuable work experiences, I find my greatest strength and job satisfaction comes from
developing strong business relationships while interacting directly with bakery department
personnel.
Highly organized and focused, I can readily adapt to changes in my daily training, sales
and service routine (as well as managing diversified product or service lines and
functioning as a team lead).
My personal work ethic is simple: To remain a dedicated, loyal and experienced
professional that you can rely on; to strive to always do my best. A team player, co-
workers have complimented me on my ability to work well with colleagues,
management and major account representatives. I thoroughly enjoy the bakery
specialty…and will work diligently to help you meet goals.
I would like the chance to serve you. Given the opportunity to join your team, I can give
you a guarantee of quality performance. I truly appreciate your consideration of my
