In this case study, we will review the journey of establishing LerGO, and the key considerations for the main decisions on its way. We will review the key decisions criteria in selecting the type of organization (for profit vs. social venture vs. nonprofit), delivery model (on premise vs. cloud), license model (open source vs. proprietary) and license type (MIT vs GNU GPL vs. Apache). We will also share with you our key considerations for the cloud platform chosen (AWS vs. AppEngine vs. Azure) and for the fund raising method (VC vs. Funds vs. CrowdFunding). Since LerGO has recently launched an Indiegogo campaign (http://www.indiegogo.com/projects/lergo-free-kids-education) we will also share with you where we are today, why we chose Indiegogo as the crowd funding platform and the lessons learned so far. Finally, we will share with you how you can help us too.

1. Case Study: LerGO– Educate Yourself
Feb 12, 2014
Nava Levy, Founder of LerGO–Educate Yourself
nava@lergo.org
Cloud Based Open Source Venture Dedicated to Kids Education
nava@lergo.org

2. Key Decisions on our Journey
Type of Org
Delivery Model
License Model
License Type
Cloud Platform
Fund Raising Method
CrowdFunding Platform

3. The BIG Idea

4. LerGO
“New non-profit looks to make educational fun and available to all”
“Wikipedia for “Private Lessons” will try to Minimize Social Gap”
“[LerGO] looking for the money needed for a revolution that will make private lessons available also to children who can’t afford them”
"פרויקט ישראלי מציע
תחליף לשיעורים
" פרטיים לילדים, ובחינם

5. Other Key Questions thatwe are NOT going to address (this time…)
•Niche Solution vs. Bigger Idea
•Local vs. Global
•Naming & Branding Strategy
•Grow within the system or outside (disrupt)
•Venture Specific Decisions

6. Key Decisions on our Journey
Type of Org
Delivery Model
License Model
License Type
Cloud Platform
Fund Raising Method
CrowdFunding Platform

7. For-profit vs. Social Venture vs. Non-Profit
Type of OrgDouble Bottom Line
Social Good
Economic

8. Key Decisions on our Journey
Delivery Model
License Model
License Type
Cloud Platform
Fund Raising Method
CrowdFunding Platform
Non-Profit

9. On Premise vs. Cloud
Delivery Model
Ten Years Later: Why Open Educational Resources Have Not Noticeably Affected Higher Education, and Why We Should Care
Feb 2013, GerdKortemeyer

10. Key Decisions on our Journey
Cloud
License Model
License Type
Cloud Platform
Fund Raising Method
CrowdFunding Platform
Non-Profit

11. Open Source vs. Proprietary
License Model
Definition:“OpenEducationalResourcesaredigitallearningresourcesofferedonline…freelyandopenlytoteachers,educators,students,andindependentlearnersinordertobeused, shared,combined,adapted,andexpandedinteaching,learningandresearch.”
(Source: OECD)
OER Definition (cont.): “…They includelearning content, software toolsto develop, use and distribute, and implementation resources such as open licenses.”
(Source: OECD)

12. Key Decisions on our Journey
Cloud
Open Source
License Type
Cloud Platform
Fund Raising Method
CrowdFunding Platform
Non-Profit

13. MIT vs GNU GPL vs. Apache
License Type
Source: choosealicense.com

14. Key Decisions on our Journey
Cloud
Open Source
GNU GPL
Cloud Platform
Fund Raising Method
CrowdFunding Platform
Non-Profit

15. AWS vs. AppEnginevs. Azure
Cloud Platform
Considerations
-Price (today/future)
-Maturity
-Maintenance
-Skills

16. Key Decisions on our Journey
Cloud
Open Source
GNU GPL
GAE/Azure/AWS?
Fund Raising Method
CrowdFunding Platform
Non-Profit

17. VC vs. Funds vs. CrowdFunding
Fund Raising Method
Nonprofit/ Philanthropic Funds
CrowdFunding
Venture Capital

18. Key Decisions on our Journey
Cloud
Open Source
GNU GPL
CrowdFunding
CrowdFunding Platform
Non-Profit
GAE/Azure/AWS?

19. KickStartervs. Indiegogovs. HeadStartvs. Mimoona
CrowdFunding Platform
Learn more.
September update: thanks to our awesome funders & volunteers, we are very happy to report that LerGO’scampaign was the largest EdTechcrowd funding campaign coming from Israel 

20. Key Decisions on our Journey
Non-Profit
Cloud
Open Source
GNU GPL
CrowdFunding
Indiegogo
GAE/Azure/AWS?

21. About LerGOwww.lergo.org
•LerGOis a new non-profit social venture dedicated to self education
•Our goal is to provide every child with free access to high quality, interactive and animated online lessons
•This will be made possible via LerGO'sopen source cloud platform that will harness the goodwill of the community, enabling it to easily create educational content
•Sept 2014 update! Thanks to our funders, the hard work by the LerGO’steam and the rest of our awesome volunteers, LerGOis now in beta(!) and we are in the process of loading initial content 
•Interested in joining us and making a difference?
We are looking for:
-Developers
-UX/UI experts
-Early content creators (teachers, parents, students, etc.)
Contact us at info@lergo.org

22. Thank You 
www.lergo.org