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Social Media for EUMA NW - September 2011

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Ian Pettigrew
Ian Pettigrew

How Ian Pettigrew/Kingfisher Coaching use Social Media: Sharing

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Social Media EUMA NW September 2011
My context The scale of Social Media What is Social Media really about? Marketing is changing! What do all these technologies do? Kingfisher Coaching on Social Media Ian Pettigrew on Social Media Social Media success Social Media failures Using Social Media for yourself or your organisation
Coaching for Peak Performance (in yourself & others) Training/Workshops Coaching & Mentoring skills Kingfisher Coaching 1:1 Coaching High-performing teams
The Social Media Revolution Click for Socialnomics Video http://www.socialnomics.net/2011/07/05/social-media-videos-2011/
@UnMarketing Aiming for the bottom of the barrel: - Cold calling? - Direct mail marketing? - Listing in directories? - TV Advertising - Print Advertising? - Google search/PPC/ Sponsored Links From UnMarketing by Scott Stratten (@UnMarketing)
@ducttape Marketing Marketing is getting people who have a specific need or problem that is a good fit for you: - to know, like, and trust you - to try you and then do business with you - to continue to do business with you - to refer you to others who are also a good fit
My business presence on Social Media...
My personal presence on Social Media...
Social Media successes & failures
Success. - StarbucksIdeas - 70,000 suggestions. Top idea received 95,000 votes and 1,000 comments - ASOS - Facebook shop (adding 280,000 fans/month) - Amazon
Sixty out of the FTSE 100 still show no sign of social media on their corporate website Only 16 of the 29 FTSE 100 companies with a presence on Facebook update their corporate profiles with fresh content on a weekly basis – with just 19 attempting to engage with the audience and be responsive. Similarly, only 23 of the 54 companies which have Twitter profiles are regularly posting tweets and 22 of them post corporate tweets – with no personality or inspired thought going into the output according to the report. Source: Radley Yelder / The Telegraph
Social Media for the CEO (@LinkedinQueen) Shut up and listen Opposites attract The Social Media Equation Measure Return on Investment (ROI)
Social media is a lot like a cocktail party. Imagine a large room, filled with interesting people. There are many conversations happening at once. People are talking about themselves, asking questions about the other person and then a common thread is discovered. Something that both people have in common. That's when the conversation gets very lively and a connection is made. Drew McLellan

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Social Media for EUMA NW - September 2011

  • 1. Social Media EUMA NW September 2011
  • 2. My context The scale of Social Media What is Social Media really about? Marketing is changing! What do all these technologies do? Kingfisher Coaching on Social Media Ian Pettigrew on Social Media Social Media success Social Media failures Using Social Media for yourself or your organisation
  • 3. Coaching for Peak Performance (in yourself & others) Training/Workshops Coaching & Mentoring skills Kingfisher Coaching 1:1 Coaching High-performing teams
  • 4. The Social Media Revolution Click for Socialnomics Video http://www.socialnomics.net/2011/07/05/social-media-videos-2011/
  • 5. @UnMarketing Aiming for the bottom of the barrel: - Cold calling? - Direct mail marketing? - Listing in directories? - TV Advertising - Print Advertising? - Google search/PPC/ Sponsored Links From UnMarketing by Scott Stratten (@UnMarketing)
  • 6. @ducttape Marketing Marketing is getting people who have a specific need or problem that is a good fit for you: - to know, like, and trust you - to try you and then do business with you - to continue to do business with you - to refer you to others who are also a good fit
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  • 22. Success. - StarbucksIdeas - 70,000 suggestions. Top idea received 95,000 votes and 1,000 comments - ASOS - Facebook shop (adding 280,000 fans/month) - Amazon
  • 23. Sixty out of the FTSE 100 still show no sign of social media on their corporate website Only 16 of the 29 FTSE 100 companies with a presence on Facebook update their corporate profiles with fresh content on a weekly basis – with just 19 attempting to engage with the audience and be responsive. Similarly, only 23 of the 54 companies which have Twitter profiles are regularly posting tweets and 22 of them post corporate tweets – with no personality or inspired thought going into the output according to the report. Source: Radley Yelder / The Telegraph
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  • 28. Social Media for the CEO (@LinkedinQueen) Shut up and listen Opposites attract The Social Media Equation Measure Return on Investment (ROI)
  • 29. Social media is a lot like a cocktail party. Imagine a large room, filled with interesting people. There are many conversations happening at once. People are talking about themselves, asking questions about the other person and then a common thread is discovered. Something that both people have in common. That's when the conversation gets very lively and a connection is made. Drew McLellan