Customer Relationship Management (CRM) Overview

ClaritySoft CRM ,[object Object],[object Object]

Your Customer is a revenue producing asset. Doesn’t it make sense to account for how that asset is managed and put to productive use?

Agenda ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Why Focus on Customers? ,[object Object],[object Object],[object Object],[object Object],Harvard Business Review

What is CRM? ,[object Object],[object Object]

CRM Example ,[object Object],[object Object],[object Object],[object Object],[object Object]

Customer Loyalty ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Customer Satisfaction does NOT equal Customer Loyalty Customer Sat + Emotional Attachment = Customer Loyalty

Customer Loyalty (cont) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Get Organized ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Automate Sales ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Stay Top of Mind ,[object Object],[object Object],[object Object],[object Object]

What Can CRM Do For You? ,[object Object],[object Object],[object Object],[object Object],[object Object]

Why Do CRM Implementations Fail?

Why Does CRM Fail? ,[object Object],[object Object],[object Object]

Why Do CRM Projects Fail? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

How To Ensure A Successful CRM Implementation?

How To Succeed ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Types of CRM Solutions ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Types of CRM Solutions ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Types of CRM Solutions ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Product Demo CRM Software Demonstration

CRM ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

What Can CRM Do For You? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Most used CRM functionality ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Customer Relationship Management (CRM) Overview

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