Primeira aula sobre games no curso de gestão de redes sociais - Duração 4 horas

1. Games e Redes Sociais
Professor: Juliano Kimura
Twitter: @julianokimura
E-mail: akira@julianokimura.com
Copyright (®) Ecommerce School

2. Copyright (®) Ecommerce School

3. COMO DEFENDER UMA AÇÃO ENVOLVENDO
SOCIAL GAMES
Copyright (®) Ecommerce School

4. Como aprovar?
Copyright (®) Ecommerce School

5. Copyright (®) Ecommerce School

6. Copyright (®) Ecommerce School

7. ENTENDER: COMO FUNCIONA NA PRÁTICA!
Copyright (®) Ecommerce School

8. O MUNDO ANTES DA FAZENDINHA
Copyright (®) Ecommerce School

9. O fator cultural dos jogos
Copyright (®) Ecommerce School

10. Enkeshui http://www.johntyman.com/africa/31.html
ENKESHUI Copyright (®) Ecommerce School

11. Andreas Stock, Headhunter Europeu
e CEO da Stockjogos
“Pessoas fazem coisas porque são divertidas ou por
prazer. Veja como as crianças aprendem. Aprendem
através de brincadeiras e jogos. O mesmo acontece
com filhote de animais. Nossa vida é baseada em
jogos.”
Copyright (®) Ecommerce School

12. DORNA BAZI
Dorna Bazi http://lissnup.wordpress.com/2012/01/07/
Copyright (®) Ecommerce School

13. O surgimento dos “Games”
Copyright (®) Ecommerce School

14. Epidemia – Corrupted Blood
Copyright (®) Ecommerce School

15. Copyright (®) Ecommerce School

16. PRIMEIROS GAMES
Copyright (®) Ecommerce School

17. Gerações e mais gerações
Copyright (®) Ecommerce School

18. 1964 jogos
Copyright (®) Ecommerce School

19. Web browsed Games
Batalhas medievais
1. Administrar seus recursos
2. Construir suas estruturas
3. Preparar seu exército
Copyright (®) Ecommerce School

20. Copyright (®) Ecommerce School

21. Copyright (®) Ecommerce School

22. EVOLUÇÃO NA GESTÃO DE COMUNIDADE
Copyright (®) Ecommerce School

23. Copyright (®) Ecommerce School

24. Copyright (®) Ecommerce School

25. Pesquisa da Entertainment Software Association
Copyright (®) Ecommerce School

26. Seria as redes sociais, a nova plataforma?
Copyright (®) Ecommerce School

27. Copyright (®) Ecommerce School

28. Penetração nas residências
Copyright (®) Ecommerce School

29. Atividades
Copyright (®) Ecommerce School

30. Previsão de faturamento
Copyright (®) Ecommerce School

31. Mundos virtuais persistentes
Copyright (®) Ecommerce School

32. Tempo virtual e turnos
Copyright (®) Ecommerce School

33. Eventos e agenda no mundo real
Copyright (®) Ecommerce School

34. Evolução constante do ambiente virtual Ecommerce School
Copyright (®)

35. Copyright (®) Ecommerce School

36. Ajuda ao próximo
Copyright (®) Ecommerce School

37. Convites
Copyright (®) Ecommerce School

38. Copyright (®) Ecommerce School

39. Mafia Wars: Snoop Dog
Copyright (®) Ecommerce School

40. O ESSENCIAL SOBRE GAMES
Copyright (®) Ecommerce School

41. DE GAMES VOCÊ ENTENDE?
CONTE ME MAIS SOBRE SUA FAZENDINHA
Copyright (®) Ecommerce School

42. Social Games para todos os gostos
Copyright (®) Ecommerce School

43. Social games, uma evolução
Copyright (®) Ecommerce School

44. Copyright (®) Ecommerce School

45. Copyright (®) Ecommerce School

46. Copyright (®) Ecommerce School

47. Copyright (®) Ecommerce School

48. Copyright (®) Ecommerce School

49. Copyright (®) Ecommerce School

50. Copyright (®) Ecommerce School

51. Copyright (®) Ecommerce School

52. Copyright (®) Ecommerce School

53. Copyright (®) Ecommerce School

54. Copyright (®) Ecommerce School

55. Copyright (®) Ecommerce School

56. Copyright (®) Ecommerce School

57. Copyright (®) Ecommerce School

58. Mafia Wars
Copyright (®) Ecommerce School

59. FarmVille
Copyright (®) Ecommerce School

60. Copyright (®) Ecommerce School

61. Copyright (®) Ecommerce School

62. Zynga Poker
Copyright (®) Ecommerce School

63. Copyright (®) Ecommerce School

64. Copyright (®) Ecommerce School

65. Copyright (®) Ecommerce School

66. Atributos básicos
Diversão Competição
Visual Recompensa
Copyright (®) Ecommerce School

67. Competição
Copyright (®) Ecommerce School

68. RECOMPENSAS DE VALOR
Copyright (®) Ecommerce School

69. Copyright (®) Ecommerce School

70. Copyright (®) Ecommerce School

71. Franquias
Copyright (®) Ecommerce School

72. STEAM Copyright (®) Ecommerce School

73. Modelo de negócios
Copyright (®) Ecommerce School

74. Perfil comportamental
Exploradores
Sociais
Conquistadores
Assassinos
• Itens raros • Segredos • Amigos • Destruir
• Medalhas • Áreas • Ajudar • Competir
• Troféus escondidas • Comunidade • Vencer
• Extras • Easter Eggs • Grupos • Quebrar
• 100% • Mapas • Clãs regras
• Destravar • Quebra- • Encontros • Oponentes
• Objetivos cabeças • Agenda • Revolta
• Missões • Códigos • Ranking
• Conclusão • Informações • Eventos
fragmentadas • Caos
• Trolls
Bartle Test of Gamer Psychology
Copyright (®) Ecommerce School

75. Conquistadores
Copyright (®) Ecommerce School

76. Conquistadores
Copyright (®) Ecommerce School

77. Exploradores
Copyright (®) Ecommerce School

78. Sociais
Copyright (®) Ecommerce School

79. Sociais
Copyright (®) Ecommerce School

80. Copyright (®) Ecommerce School

81. Assassinos
Copyright (®) Ecommerce School

82. Copyright (®) Ecommerce School

83. Cuidado com as ideias megalomaníacas
Copyright (®) Ecommerce School

84. Copyright (®) Ecommerce School

85. Copyright (®) Ecommerce School

86. Copyright (®) Ecommerce School

87. Copyright (®) Ecommerce School

88. Copyright (®) Ecommerce School

89. Copyright (®) Ecommerce School

90. Copyright (®) Ecommerce School

91. Informações Básicas
{
"id": "783271947",
"name": "Gabriel Lucas",
"first_name": "Gabriel",
"last_name": "Lucas",
"link": "https://www.facebook.com/ogabiru",
"username": "ogabiru",
"gender": "male",
"locale": "pt_BR"
}
Copyright (®) Ecommerce School

92. friends_hometown
friends_activities
Provides access to the user's hometown in the hometown property
Provides access to the user's list of activities as the activities connection
user_interests
user_birthday
friends_interests
friends_birthday
Provides access to the user's list of interests as the interests connection
Provides access to the birthday with year as the birthday property
user_likes
Permissões de usuários e amigos
user_checkins
friends_checkins
friends_likes
Provides access to the list of all of the pages the user has liked as the likesconnection
Provides read access to the authorized user's check-ins or a friend's check-ins that the user can see.
Interesses
user_location
user_education_history
Sobre
friends_education_history
Provides access to education history as theeducation property
friends_location
Provides access to the user's current location as the location property
user_notes
Atividades
user_events
friends_events
Curtir
friends_notes
Provides access to the user's notes as thenotes connection
Checkins
Provides access to the list of events the user is attending as the eventsconnection
user_groups
Local
user_photos
friends_photos
friends_groups
Provides access to the photos the user has uploaded, and photos the user has been tagged in
user_hometownEstudo
Provides access to the list of groups the user is a member of as the groupsconnection
Notas
user_questions
friends_questions
friends_hometown
Provides access to the questions the user or friend has asked
user_interests
Eventos
Provides access to the user's hometown in the hometown property
Fotos
user_relationships
friends_relationships
friends_interests
Grupos Perguntas
Provides access to the user's list of interests as the interests connection
user_likes
Provides access to the user's family and personal relationships and relationship status
user_relationship_details
friends_relationship_details
friends_likes
Residência Relacionamento
Provides access to the list of all of the pages the user has liked as the likesconnection
Provides access to the user's relationship preferences
user_religion_politics
user_location
friends_religion_politics
friends_location
Provides access to the user's religious and political affiliations
Provides access to the user's current location as the location property
user_status
user_notes
friends_status
friends_notes
Copyright (®) Ecommerce School
Provides access to the user's status messages and checkins. Please see the documentation for the location_post table for information

93. friends_hometown
Provides access to the user's list of activities as the activities connection
Provides access to the user's hometown in the hometown property
user_birthday
user_interests
friends_birthday
friends_interests
Provides access to the birthday with year as the birthday property
Provides access to the user's list of interests as the interests connection
user_checkins
user_likes
friends_checkins
Permissões de usuários e amigos
Provides read access to the authorized user's check-ins or a friend's check-ins that the user can see.
friends_likes
Provides access to the list of all of the pages the user has liked as the likesconnection
user_education_history
user_location
friends_education_history
Detalhes do relacionamento
Provides access to education history as theeducation property
user_events
friends_location
Provides access to the user's current location as the location property
user_notes
friends_events
Religião e Política
Provides access to the list of events the user is attending as the eventsconnection
friends_notes
Provides access to the user's notes as thenotes connection
user_groups
friends_groups Status user_photos
friends_photos
Provides access to the list of groups the user is a member of as the groupsconnection
Provides access to the photos the user has uploaded, and photos the user has been tagged in
user_hometown
friends_hometown Videos user_questions
friends_questions
Provides access to the user's hometown in the hometown property
Provides access to the questions the user or friend has asked
user_interests
friends_interests
Website user_relationships
friends_relationships
Provides access to the user's list of interests as the interests connection
user_likes
friends_likes
Trabalho Provides access to the user's family and personal relationships and relationship status
user_relationship_details
friends_relationship_details
E-mail
Provides access to the list of all of the pages the user has liked as the likesconnection
Provides access to the user's relationship preferences
user_location
user_religion_politics
friends_location
friends_religion_politics
Provides access to the user's current location as the location property
Provides access to the user's religious and political affiliations
user_notes
user_status
friends_notes
friends_status
Provides access to the user's notes as thenotes connection
Copyright (®) Ecommerce School
Provides access to the user's status messages and checkins. Please see the documentation for the location_post table for information

94. friends_hometown
user_activities
Provides access to the user's hometown in the hometown property
friends_activities
user_interests
Provides access to the user's list of activities as the activities connection
friends_interests
user_birthday
Provides access to the user's list of interests as the interests connection
friends_birthday
user_likes
Provides access to the birthday with year as the birthday property
friends_likes
user_checkins
Provides access to the list of all of the pages the user has liked as the likesconnection
friends_checkins
user_location
Provides read access to the authorized user's check-ins or a friend's check-ins that the user can see.
friends_location
user_education_history
Provides access to the user's current location as the location property
friends_education_history
Listas
Provides access to education history as theeducation property
user_events
user_notes
friends_notes
Insights
Provides access to the user's notes as thenotes connection
friends_events
user_photos
Provides access to the list of events the user is attending as the eventsconnection
friends_photos
Mensagens
user_groups
Provides access to the photos the user has uploaded, and photos the user has been tagged in
friends_groups
user_questions
Provides access to the list of groups the user is a member of as the groupsconnection
friends_questions
user_hometown
friends_hometown Convites Provides access to the questions the user or friend has asked
user_relationships
Provides access to the user's hometown in the hometown property
friends_relationships
user_interests
friends_interests Stream Provides access to the user's family and personal relationships and relationship status
user_relationship_details
Presença (online/offline)
Provides access to the user's list of interests as the interests connection
friends_relationship_details
user_likes
Provides access to the user's relationship preferences
friends_likes
user_religion_politics
Provides access to the list of all of the pages the user has liked as the likesconnection
friends_religion_politics
user_location
Provides access to the user's religious and political affiliations
friends_location
user_status
Provides access to the user's current location as the location property
friends_status
user_notes
Copyright (®) Ecommerce School
Provides access to the user's status messages and checkins. Please see the documentation for the location_post table for information

95. friends_hometown
Provides access to the "About Me" section of the profile in the about property
Provides access to the user's hometown in the hometown property
user_activities
user_interests
friends_activities
friends_interests
Provides access to the user's list of activities as the activities connection
Provides access to the user's list of interests as the interests connection
user_birthday
user_likes
friends_birthday
friends_likes
Provides access to the birthday with year as the birthday property
Provides access to the list of all of the pages the user has liked as the likesconnection
user_checkins
user_location
friends_checkins
friends_location
Provides read access to the authorized user's check-ins or a friend's check-ins that the user can see.
Provides access to the user's current location as the location property
user_education_historyLogin para integração com Chat user_notes
friends_education_history
friends_notes
Gerenciar Ads
Provides access to education history as theeducation property
Provides access to the user's notes as thenotes connection
user_events
user_photos
friends_events
Criar Evento
Provides access to the list of events the user is attending as the eventsconnection
friends_photos
Provides access to the photos the user has uploaded, and photos the user has been tagged in
Gerenciar Listas
user_groups
user_questions
friends_groups
friends_questions
Provides access to the list of groups the user is a member of as the groupsconnection
user_hometown Gerenciar Notificações Provides access to the questions the user or friend has asked
user_relationships
friends_hometown
Publicar na linha de tempo
friends_relationships
Provides access to the user's hometown in the hometown property
Provides access to the user's family and personal relationships and relationship status
user_interests
user_relationship_details
friends_interests
Provides access to the user's list of interests as the interests connection
Responder eventos friends_relationship_details
Provides access to the user's relationship preferences
user_likes
friends_likes
Gerenciar Páginas
user_religion_politics
friends_religion_politics
Provides access to the list of all of the pages the user has liked as the likesconnection
Provides access to the user's religious and political affiliations
user_location
user_status
friends_location
friends_status
Provides access to the user's current location as the location property
Copyright (®) Ecommerce School
Provides access to the user's status messages and checkins. Please see the documentation for the location_post table for information

96. Copyright (®) Ecommerce School

97. Copyright (®) Ecommerce School

98. Copyright (®) Ecommerce School

99. Copyright (®) Ecommerce School

100. Copyright (®) Ecommerce School

101. Copyright (®) Ecommerce School

102. Copyright (®) Ecommerce School

103. EXEMPLOS DE SITE DE JOGOS ONLINE
SITE 1 SITE 2 SITE 3
Copyright (®) Ecommerce School

104. Perfil dos jogadores
Copyright (®) Ecommerce School

105. Perfil dos jogadores
Copyright (®) Ecommerce School

106. Perfil Lan House
Fonte PNAD IBGE 2008
Copyright (®) Ecommerce School

107. Bruno Cicanci, Engenheiro de Software
Eletronic Arts Brasil
“Existem características como diversão, desafios,
recompensas e socialização, que podem ser aplicados
em outros mercados, principalmente em marketing,
empresas podem ter uma imersão maior em suas
campanhas”
Copyright (®) Ecommerce School

108. Copyright (®) Ecommerce School

109. Ações internacionais - Filipinas
Copyright (®) Ecommerce School

110. Advertising In-games - Minions
Copyright (®) Ecommerce School

111. Advertising In-game
Copyright (®) Ecommerce School

112. Evento in-games
Copyright (®) Ecommerce School

113. Launch Screen
Copyright (®) Ecommerce School

114. Ações Internacionais – Japão e Korea
Copyright (®) Ecommerce School

115. Advergames – Battle of the Cheetos
Copyright (®) Ecommerce School

116. Advergames
Copyright (®) Ecommerce School

117. • GagaVille in FarmVille, Exclusive Access to Music
Copyright (®) Ecommerce School

118. Copyright (®) Ecommerce School

119. Copyright (®) Ecommerce School

120. TV DIGITAL?
Copyright (®) Ecommerce School

121. MOBILE?
Copyright (®) Ecommerce School

122. REALIDADE AUMENTADA?
Copyright (®) Ecommerce School

123. Copyright (®) Ecommerce School

124. MECÂNICA – Conquistas (Achivements)
Diversão
CGU Lealdade
Conquista
Influência Engajar
Tempo
Copyright (®) Ecommerce School

125. Conquistas (Achivements)
Copyright (®) Ecommerce School

126. Copyright (®) Ecommerce School

127. MECÂNICA – Combos
Diversão
Status Desafio
Combos e
Bônus
Habilidade Viral
CGU
Copyright (®) Ecommerce School

128. Copyright (®) Ecommerce School

129. MECÂNICA – Informações Fragmentadas
Diversão
Desafio
Informações
Fragmentadas
SEO
Exploração
Copyright (®) Ecommerce School

130. Alternate Reality Games
ONLINE
Quebra-
Quebra-
cabeças
cabeças
Mini games
Colaborativos
Jogos
de pesquisa
Clássicos
INDIVIDUAL GRUPO
Missões
Flash Mobs
urbanas
Grupo
Caça ao
investigativo
tesouro
MUNDO REAL
Copyright (®) Ecommerce School

131. MECÂNICA – Nível
Copyright (®) Ecommerce School

132. MECÂNICA – Medo de perder
Lealdade
Influência
Medo de
perder
Engajamento
Copyright (®) Ecommerce School

133. MECÂNICA – Missões
Diversão
CGU Lealdade
Missões
Influência Engajar
Tempo
Copyright (®) Ecommerce School

134. RECOMPENSA X TAREFA
Recompensas Tarefas
Diversão Presença física
Status Tempo
Lucro Investimento
Poderes especiais Dificuldade
Copyright (®) Ecommerce School

135. MECÂNICA: STATUS
Copyright (®) Ecommerce School

136. MECÂNICA – Pontuação / Ranking
Copyright (®) Ecommerce School

137. MECÂNICA – Colaboração
Copyright (®) Ecommerce School

138. Outras Mecânicas
Copyright (®) Ecommerce School

139. Copyright (®) Ecommerce School

140. Dennis Kerr, Diretor de
Tecnologia da PalmSoft
“A popularização do Gamification
vai ajudar a quebrar o estigma de
que tudo que é jogo ou parece
jogo é só brincadeira e trabalhar
com isso não é uma profissão
séria”
Copyright (®) Ecommerce School

141. Comunidade de games “indie”
Copyright (®) Ecommerce School

142. Gamification @ Newgrounds
Copyright (®) Ecommerce School

143. Newgrounds
Copyright (®) Ecommerce School

144. Crowdsourcing @ Steam
Copyright (®) Ecommerce School

145. Crowdsourcing @ Steam
Copyright (®) Ecommerce School

146. Copyright (®) Ecommerce School

147. Contato
Juliano Kimura
akira@julianokimura.com
www.julianokimura.com
@julianokimura
147 Copyright (®) Ecommerce School

148. Bibliografia
• A Bíblia da Inovação – Kotler e Trias • http://www.mpogd.com/
• Enciclopédia da Nuvem – Luli RadFahrer • http://pt.bigpoint.com/
• A Biblia do Marketing – Kotler & Keller • http://www.puzzlepirates.com/
• http://www.casualgamesassociation.org/
• http://www.julianokimura.com • http://datamining.typepad.com
• http://gamification.org • http://venturebeat.com
• http://games.digitalchocolate.com • http://www.youtube.com
• http://www.playfish.com • http://mikeabundo.com
• http://en.wikipedia.org/wiki/Social_network_game
• http://method.com
• http://www.unilestemg.br
• http://www.inovadoresespm.com.br
• http://www.skylanders.com
• http://www.onlineuniversities.com
• http://www.insidesocialgames.com
• http://www.wcg.com
• http://pt.wikipedia.org
• http://www.buddypoke.com/
• http://investor.ea.com/
148 Copyright (®) Ecommerce School