Presentation on IBM Social Engagement as part of our Digital Brand Management. Presented by Christian Carlsson at the J Boye 2011 conference in Aarhus, Danmark, November 10 2011, and for the Consortium of Global Talents on December 7th 2011. Please contact Christian on: christian.carlsson@dk.ibm.com or twitter.com/chris_carlsson
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IBM Social Enablement as part of Digital Brand Management
1. Digital Brand Management and the most valuable resource… Christian C Carlsson (@chris_carlsson) Digital Leader and Strategist, IBM Denmark Source: http://www.flickr.com/photos/wesbs/5273648283/sizes/l/in/photostream/
2. Speed dating Source, image: http://draugishkas.blogas.lt/files/2009/12/img_6108.jpg #cgtdk @chris_carlsson
3. Digital Brand Management Brand Value Source, funnel: http://www.germ.se/upload/produkter/800x600/FT%20200S.jpg
12. Every employee can be an expert at something Distributing or publishing content on social channels Connecting experts and building relationships Leading expert communities Providing thought leadership on a particular topics
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14. How: Expertise Ecosystem High value/potential SME’s, VIP’s, Spokes people Strategic, tactical external placement Take by the hand All employees Social Business @ IBM High volume enablement, Digital self-service surfacing & engagement Get Educated Set up Listen Share Publish Measure SME’s, Product/Solution experts, Top Talents Expertise Locator Program Scalable service to surface expertise externally and internally based on needs of the business
20. Challenge: It takes time… “ In your job role, how active are you currently in Social Engagement?” Source: internal survey in Denmark, Nov. 2011, sample
23. Challenge: values and “heart” needs to shine through your employees Source: http://www.flickr.com/photos/craftsman/939086280/sizes/o/in/photostream/
24. Social Business @ IBM Not every expert is familiar with using social media. It's important to leverage existing education to raise comfort levels while broadening awareness of key initiatives.
27. Challenge: It takes time… “ In your job role, how active are you currently in Social Engagement?” Source: internal survey in Denmark, Nov. 2011, sample