1. A New Way Forward
All content/information present here is the exclusive property of Tata Consultancy Services Limited (TCS). The content/information
contained here is correct at the time of publishing. No material from here may be copied, modified, reproduced, republished, uploaded,
transmitted, posted or distributed in any form without prior written permission from TCS. Unauthorized use of the content/information
appearing here may violate copyright, trademark and other applicable laws, and could result in criminal or civil penalties.
Copyright © 2011 Tata Consultancy Services Limited
About Tata Consultancy Services Limited (TCS)
Tata Consultancy Services is an IT services, consulting and business solutions
organization that delivers real results to global business, ensuring a level of certainty no
other firm can match. TCS offers a consulting-led, integrated portfolio of IT and IT-
enabled, infrastructure, engineering and assurance services. This is delivered through its
unique Global Network Delivery Model™, recognized as the benchmark of excellence in
software development. A part of the Tata Group, India’s largest industrial conglomerate,
TCS has a global footprint and is listed on the National Stock Exchange and Bombay
Stock Exchange in India.
For more information, visit us at
www.tcs.com
www.tcs.com

2. Let TCS take the lead

3. 1
When you choose Tata Consultancy Services as your IT
services, consulting and business solutions partner, you
will discover what so many global enterprises have already
discovered—the power of certainty.
We are a leader in the global marketplace and among
the top 10 technology firms in the world. Our continued
rapid growth is a testament to the certainty our clients
experience every day. Building on more than 40 years
of experience, we add real value to global organizations
through domain expertise plus solutions with proven
success in the field and world-class service. It’s how we
keep you moving forward.
Initiative you can rely on and knowledge you can trust—
these are hallmarks of a true leader and what it means to
experience certainty. In our increasingly complex and
rapidly changing world, it’s time to take the lead with
Tata Consultancy Services. It’s time to experience
certainty for yourself.
“What I can count on is that TCS people are proactively thinking about the things that
keep me up at night. That’s someone who’s ahead of the curve, helping me be ahead
of the curve.”
—Senior Vice President Publishing Director
Global Publishing Company

4. 2
Experience certainty

5. 3
True certainty of success comes from working with
a partner you trust to provide the insight, support
and expertise that will propel your business forward.
Experiencing certainty with TCS means you can
count on results, partnership and leadership.
“TCS really lives up to its commitments. Certainty creates trust—and TCS is a very
trusted partner. I know if they promise me something, I can rely on it and I know
they will deliver.”
—Chief Information Officer
Global Semiconductor Manufacturer

6. Proven dependability
Being reliably“on time and on budget”has always
been a hallmark of our engagements. For us, budget
numbers and timelines aren’t moving targets; they
are a rock-solid foundation for business planning
and decision making. We help you set the right goals
from the outset and then pre-plan, ramp up and adapt
as necessary to meet your time-to-market deadlines
and budgetary requirements.
Results Partnership
Experience…
Maximizing your investment
You need to make the most of your IT and business
investments. Our uncompromising devotion to
rigorous, world-class processes and standards
ensures that the solutions we develop minimize the
time to value for your investment. We introduce
predictability, standardization and governance into
your processes, giving you the confidence to not
just run your business, but to transform it.
Customized solutions that deliver
By complementing our comprehensive service
offerings with expert consultation, we optimize your
systems and enable your organization to respond more
quickly to market changes. Our customized solutions
provide better visibility and control across all areas of
your business so you can operate more efficiently,
improve profit margins, reduce risk and achieve long-
term success—no matter what the market has in store.
Collaboration that works
We believe that the best solutions come from
collaborative relationships with our clients. As your
global consultant, we will work closely with you to
understand your unique business transformation
goals, design best-in-class solutions and devise the
most efficient plan for implementing your strategy
across the organization. And because we work in an
open and transparent way, you are always in control
of your business, timelines and costs.
A dedicated approach
Your needs are our priority and, whatever your concerns,
you can be certain they will be addressed. We work with
you through the entire engagement life cycle, from
negotiation to customized solution design to delivery,
maintaining open lines of communications at all times.
And not only do we make our top people available,
we leverage our close partnerships with industrial,
academic and technology leaders around the world
to bring you industry-leading solutions.
A relationship that scales
Our global footprint allows us to work as an extension
to your business, providing the scale and flexibility you
need to adapt in a changing environment. With over
300,000 associates from over 118 nationalities,
operating in more than 44 countries, we can ramp up or
ramp down resources quickly to meet your needs.
4

7. Leadership
The know-how you need
We have the processes and expertise to solve your
business’s most complex problems, help you reduce risk
and gain competitive advantage. We consistently
leverage our Innovation Labs, Centers of Excellence and
collaborative teams of experts—including researchers,
engineers, consultants and business partners—to create
innovative solutions that give your business an edge.
Global expertise, applied locally
Our methodologies have been proven across markets
around the globe. No matter where your business takes
you, our consultants have firsthand experience and a
keen understanding of your industry’s local and
international dynamics, so we can help you think ahead
and gain competitive advantage as you expand your
business around the world.
Solutions for the long-term
We take a long-term view and ensure that any solution
we put in place today will efficiently meet your needs
while providing the extensibility to carry your business
into the future. We draw from our years of experience
developing business and IT strategies and solutions to
help you implement the agile, integrated systems and
processes that will help your business run leaner and
smarter as it continues to grow.
5

8. Experience the TCS advantage
Global Network Delivery Model (GNDM™)
Our unique global engagement model allows you
to choose the sourcing strategy best suited to your
business needs. We take a follow-the-sun approach,
meaning that no matter where your business is
located, we help you keep it running 24/7, while
providing a seamless experience across all operations.
GNDM leverages our diverse technical, language
and domain-specific capabilities to deliver custom,
quality solutions faster and in compliance with local
regulatory requirements and cultural preferences.
Customer-centric Engagement Model
Our deep-set commitment to our customers defines
how we do business, and our years of experience
working across industries underpin the vast array
of services we offer. We build our teams around
your domain and technology requirements, offering
specialized services and solutions that meet the
distinct needs of your business. Our understanding
of your industry, combined with insights from our
Centers of Excellence, allow us to more efficiently
equip your business with proven solutions that
incorporate industry best practices. With engage-
ment models that match the size and scale of your
operations, we support your business goals and
offer partnership opportunities based on gain-share
and risk-share models, as appropriate. Whatever your
business needs or aspirations, we have the in-depth
knowledge, world-class processes and standards,
and relationship-based approach to put the right
solution in place.
Our GNDM™ consists of three integrated components:
A global team of professionals ensuring highly effective and scalable
talent management.
Integrated quality processes appraised by the Software Engineering
Institute enterprise-wide at maturity Level 5 of the CMMi®-DEV and
CMMi®-SVC models. We are the first company in the world to hold
such a comprehensive appraisal.
A multi-tiered technology infrastructure with an interconnected
global development network providing better risk management
and 24/7 coverage, a state-of-the-art telecoms network and
global collaboration tools.
Customers that have already learned what it means to experience
certainty hail from a wide range of industries:
Banking Financial Services
Energy, Resources Utilities
Government
Life Sciences Healthcare
Hi-Tech
Insurance
Manufacturing
Media Information Services
Retail Consumer Products
Telecom
Travel, Transportation
Hospitality
6

9. “Why TCS? In a word, it’s trust. They’ve demonstrated through everything that they
do with us and for us that we can trust that they care about our success. And so with
trust, you can work through anything. And we have.”
—Executive Vice President, Global Business Services
Global Consumer Research Firm
Our Innovation Labs and
Co-innovation Network (COIN™)
We help you achieve and maintain a competitive
advantage through our TCS Innovation Labs and
Co-innovation Network. We offer research-based
solutions in advanced technologies that help
support your business objectives.
Our global network of 19 Innovation Labs
provides an environment for sophisticated IT research
in leading-edge technologies, as well as in various
domains. In collaboration with technology partners
and universities such as The Massachusetts Institute
of Technology and Stanford, we’re researching key
emerging trends, including mobility, cloud computing,
business analytics and social networking to develop
new, practical, powerful applications and to deliver
strong business results.
Full Services Portfolio
Our full services portfolio combines traditional IT and
Remote Infrastructure services with knowledge-based
services such as Consulting and Business Process
Outsourcing. This enables us to provide integrated
solutions that help you recognize value quickly by
reducing costs and improving business agility. The
efficiency and seamlessness of our engagements
makes TCS an excellent partner to companies looking
for an integrated approach to managing all IT and
operational programs.
Our intellectual property—from software products, to technology
and business components, to service and process frameworks—is the
culmination of our business knowledge, technology excellence and
process innovation and helps transform businesses around the world.
Industry specific software products in Banking and Financial Services,
Insurance, Retail, Healthcare, Telecom, Government and Hi-Tech sectors
provide our customers with a competitive edge.
Our library of Technology and Domain components enable us to build
high quality solutions and bring them to market faster.
Our service and process frameworks improve operational efficiencies
and business agility.
Samples of our RD offerings that address your IT expectations
or support your business objectives and social concerns include:
To promote business
agility: SaaS platforms, Agile
enterprise architecture, Decision
Support Systems
To enable simplification and
transformation: Virtualization,
Cloud Computing, Managed
Evolution of Infrastructure
To manage enterprise risk and
compliance: Smart Cards,
Copyright protection offerings
To facilitate the enrichment
of the user experience:
Surface Computing, Unified
Communications and Multimedia
Gateway solutions
To optimize enterprise
knowledge and collaboration:
Content Management Systems
Offerings and Enterprise Social
Networking
To foster anytime/anywhere/on
any device information access:
Knowledge Portals and Mobile
Based Advisory systems
To enhance society:
Life Sciences and Green IT
solutions and consulting
7

10. With our comprehensive, integrated suite of solutions,
we deliver exactly what your business needs to stay ahead.
Services that advance
your business
Global Consulting
We deliver integrated, IT-enabled business
transformation services that help you align your
business operations and technology systems.
We’ll work with you to define objectives, devise a
strategy and implement the right course of action
to achieve measurable success. By leveraging our
unparalleled technology expertise and deep industry
knowledge, we develop best-in-class solutions
that make your business more efficient, agile and
responsive to customer needs.
Enterprise Solutions
We help you optimize business processes across
your value chain by creating enterprise solutions that
are simple to implement, flexible to deploy and easy
to use. Our enterprise solutions improve operational
efficiency, manage complex data and help you
take advantage of emerging opportunities while
responding quickly and effectively to market changes.
Our innovative, next-generation solutions in core
ERP, Supply Chain Management, Business Intelligence,
Performance Management, Content Management and
Customer Relationship Management help you scale
your business, improve agility and profitability, and
stay ahead of the competition.
IT Infrastructure Services
We understand the dynamic infrastructure
requirements of global businesses today and provide
effective, reliable end-to-end solutions through an
“assess-build-manage-transform”framework.
Leveraging our partner eco-system and driven by
an analytics-based approach, we help you seamlessly
shift from a traditional infrastructure outsourcing
model to new generation delivery models. By adapting
ITIL industry standards and continuous improvement
processes, we help improve margins, reduce costs and
increase flexibility.
Business Process Services (BPS)
We manage and execute business processes for you,
helping you stay focused on growing your business.
Leveraging our deep domain expertise across industries,
we support areas such as finance, accounting, human
resources and supply chain management, freeing you
to focus on client relationships and innovation.
In addition, our emphasis on analytics and insight gives
us the unique ability to help you reduce the cost of
revenue and identify new revenue streams, while our
focus on risk mitigation ensures smooth transitions
and 99% SLA compliance.
8

11. “TCS has consistently delivered on time and on budget, but at the same time they
have proactively brought forward to us innovative ideas. It displays to us how creative
and innovative TCS can be.“
—Head of Information Technology
UK-based Water Utility
Assurance Services
In an increasingly demanding environment, your
business cannot afford to go live with new, business-
critical software without testing it first. Our end-to-end
software testing and quality assurance capabilities—
from traditional system and regression testing to
complex services such as testing of ATM machines,
point-of-sale machines, mobile phones and embedded
systems—ensure that new software products integrate
seamlessly into your current systems, address regulatory
demands and detect defects so you can prevent
software failures before you launch.
TCS BaNCS—Financial Services Software Suite
TCS BaNCS is our universal financial platform that
supports financial institutions such as banks, capital
market firms and insurance companies. It delivers
a single view of the customer and embeds configurable
best practices to lower transaction costs and improve
flexibility. Used by more than 300 clients in over 80
countries, TCS BaNCS offers market-ready solutions
in core banking, securities processing, payments,
wealth management and policy administration that are
consistently ranked in top positions by industry experts.
Application Development, Re-engineering,
Maintenance Support
We keep your IT on track, helping you meet business
needs today while keeping up with a constantly
changing business landscape. Through custom-
developed software and legacy modernization
solutions, we help integrate and engineer systems
that achieve optimal speed and performance while
protecting your IT investments.
Engineering and Industrial Services
Clients in a range of industries look to us for expert
tools and services to manage product development
across the life cycle—from design and engineering
to supplier management, capital asset management,
manufacturing and quality assurance. Whether they’re
state-of-the-art aircraft or everyday machines, our
engineering services improve operational efficiency
and make sure your high-quality products reach the
market faster.
9

12. Exceeding expectations in the financial sector
A leading bank knew that to stay competitive in this high-tech business
environment, they had to update their core IT systems. By studying the bank’s
system and processes, TCS consultants concluded that the bank needed a
centralized IT infrastructure, which would require customized software, a new
core system and ongoing operational support.
Working closely with our client, we converted 3,300 branches to the new IT system
through TCS BaNCS. The conversion was so successful that the bank immediately
decided to convert its 6,700 remaining branches to TCS BaNCS.
The system we implemented achieved all the bank’s desired results, including:
Reversing the trend of customer attrition and gaining new market share
Enabling the bank to offer its full range of products and services in rural branches
Consolidating affiliate branches
Increasing business per employee—exceeding expectations by 250%
Certainty in action
10

13. Partnering for results
A leading personal care company, with a number of high-profile consumer brands
had been steadily expanding around the globe. As it grew through mergers and
acquisitions, its IT systems had become fragmented, costly and inefficient.
As the lead partner, TCS streamlined all the disparate systems, developing a company-
wide IT management and delivery program. Bringing in specialized teams to provide
24/7 end-to-end technical support, we identified and fixed incident-prone system
components, improving system stability and reliability. We then established dedicated
TCS service centers in key locations, followed by a centralized, multi-lingual Global
Service Desk to support them.
By establishing a standardized global service delivery framework, we helped achieve:
Reduced IT IS support costs
65% reduction of incidents on business critical infrastructure
All-time high rate of 98% first contact resolution due to new knowledge management portal
Authorized user satisfaction increased from 72.3% in 2007 to 89.8% in 2009
11

14. In this global environment, only one thing is certain—change.
And when things change, TCS will be there to make sure you’re ready.
Our custom-designed business solutions and industry-specific expertise
will keep you growing and prospering. We have emerged as a global
IT and business solutions leader because of our devotion to our clients.
When you work with us, your long-term success is our motivation.
This is why we can offer you the ability to meet every challenge and the
agility to capitalize on every opportunity. That’s the power of certainty.
And it is our promise to every client.
Experience Results. Experience Partnership. Experience Leadership.
Experience TCS.
Providing certainty
in an uncertain world
12

15. www.tcs.com

16. A New Way Forward
Copyright © 2014 Tata Consultancy Services Limited
About Tata Consultancy Services Limited (TCS)
Formoreinformation,visitusat
www.tcs.com
IT Services
Business Solutions
Consulting
www.tcs.com
Tata Consultancy Services is an IT services, consulting and business solutions
organization that delivers real results to global business, ensuring a level of certainty
no other firm can match. TCS offers a consulting-led, integrated portfolio of IT and
ITenabled, infrastructure, engineering and assurance services. This is delivered
through its unique Global Network Delivery Model™, recognized as the benchmark of
excellence in software development. A part of the Tata Group, India’s largest industrial
conglomerate, TCS has a global footprint and is listed on the National Stock Exchange
and Bombay Stock Exchange in India.
All content/information present here is the exclusive property of Tata Consultancy Services Limited (TCS). The content/information
contained here is correct at the time of publishing. No material from here may be copied, modified, reproduced, republished, uploaded,
transmitted, posted or distributed in any form without prior written permission from TCS. Unauthorized use of the content/information
appearing here may violate copyright, trademark and other applicable laws, and could result in criminal or civil penalties.