Role of Educational Media in Education, School Education and Higher Education

1. ROLE OF EDUCATIONAL MEDIA IN
HIGHER EDUCATION: AN
INDIAN PERSPECTIVES
Dr.P.Pachaiyappan, Associate Professor,
GRT College of Education,Tiruttani,Tamilnadu.

2. INTRODUCTION
The role of science and technology has always been phenomenal in
moulding the society throughout the human history. Today, modern
science and advanced technology are responsible for changing the
nation’s economy and life styles of the people in the society are changing
at a speed often too fast to comprehend. Information is now flowing fast
to people through electronic media. The electronic media are known to
be playing a effective role in not only in informing the people but also in
influencing their thinking and shaping their attitudes. The changing
society needs mass media because without it, it can’t change. As mass
media develop, so does the changing society; it never goes back and it
only moves forward. This is true of mass media and the changing society.

3.  According to George Watson (1998) “Radio is not an addition to education;
Radio is something to be placed on top of education. Rather, radio is
education”.
 Wayne coy described TV as the “Electronic Black Board.” It has the capacity to
bring the world into classroom and classroom in to a home.
 This study mainly focused on electronic media such as Educational Radio,
Educational Television (ETV), Mobile phones, Multimedia, The New media
web, EDUSAT, e-Learning etc.
 Now-a-days computer and media technology in education has become the
essential part of the system. In fact teacher must well aware of the potentiality
of the educational media. Teaching – learning process is very much interested
in introducing educational media in classroom instruction at all levels of
education.

4. CLASSIFICAION OF MASS MEDIA
PRINT MEDIA
BOOKS
NEWSPAPER
MAGAZINES
JOURNALS
ELECTRONIC MEDIA
RADIO
TV
FILMS
TAPE AND DISC
MOBILE
COMPUTER
WEB

5. EDUCATIONAL MEDIA
 Educational FM/Radio – Gyan Vani
 Community Radio – Anna CR, Loyola CR
 Educational Television (ETV) – Gyan Darshan
 Mobile Phones
 Multimedia
 EDUSAT
 Computer
 The New Media Web

6. EDUSAT:AIMS
• To provide effective teacher training
• Supplementing the curriculum based teaching.
• Greater community participation and monitoring
• Providing access to quality resource persons
• Strengthening the distance education
• Taking education to all parts of the country
• Providing access to new technologies
• Providing quality higher education

7. Educational FM/Radio – Gyan Vani
• Gyan Vani, (105.6MHz) Educational FM radio channel
of India was launched in Nov’ 2001.
• Gyan Vani (Gyan = Knowledge, Vani = Aerial
Broadcasting)
• This is a unique low cost, interactive medium for
enhancing and supplementing the teaching-learning
process by reaching out to widespread learners.
• Each Gyan Vani station has a range of about 60km
and covers an entire city including the adjoining rural
areas.

8. • The broadcasts are in English, Hindi and local language of
the region.
• The local resource person conduct the programmes and
duration varies from station to station.
• Programme is being broadcast for 16 hours a day.
i) 6 hrs in the morning – from 6am – 12am
ii) 10 hrs in the evening – from 1pm – 11pm
 The operation of Gyan Vani FM channels, which were
stopped in 2014
 Before being shut down on October 1, 2014, 37 Gyan
Vani stations across the country were broadcasting
educational radio programmes which were instructional
and enriched in nature for different target groups.

9. Gyan Vani & its Educational Programmes
• Subject and syllabus based programmes for distance education
learners
• Women's Education
• Science Education
• Continuing education
• Extension Education
• Vocational Education
• Teacher Education
• Non- formal Education
• Adult Education
• Education for the handicapped
• Environmental Education
• Health education
• Education for the tribals

10. Community Radio
• ANNA CR at 90.4 MHz is India’s first Campus Community
Radio, launched on 1st Feb’ 2004.
• It is run by EMMRC.
• It is only non-commercial Radio set up in the digital multi
purpose of the EMMRC.
• Primary social objective of this Community Radio to
create awareness about :
Health care
Education
Female Literacy
Self - Employment
Environmental preservation in the minds of local
community within a radius of approximately 15kms.

11. ANNA COMMUNITY RADIO
PROGRAMMES
PROGRAMME TITLE THEMES
Science for Women Basics of Science for Women
Magalir neram Home making Tips, Parenting
Arokiya Vazhvu Health Care
Vingyanam Arivoum Developments in Sciences
Siruvar Neram Children Special – Creative information
Good Habits, Civic Sense
Samuthaya Nerkanal Live Phone –in-Programme from the
Community
Career Guidance Education and Employment information
Siru Thozhil Small Vendors, Handicrafts, Self –help
Tips
Life Style Programme(Vazhkai murai) The pulse of the Common People

12. Social Awareness-Police programme Awareness Creation personal, Public safety
and Security
Vidiyalai Thedi Bright Future
Paadhu Kappom Puviyai Environmental Awareness
Sadahnaiyai Thedi Dram of Achievements
Vendriduvom Self-Motivation
Arivom Aangilam Learning of English
Pazhantamil Pattu Traditional Tamil Folk Songs
Iyarkai Maruthuvam Natural Therapy, Herbal Therapy, Home
Remedies
Nalam Tharum Yoga Yoga Fitness
Varalaru Arivom Historical Facts
Valluvam Morals of Thirukkural
Pedhai(Ariyaamai Agalattum) Female Literacy
Siri Sindhi Imparting Knowledge through Laughing

13. Types of Radio Programmes
Service based types
(1 ) Music (ii) Spoken word programmes (iii)
Programme for special audience farm, home
and youth programmes (iv) News Service (v)
External Services.
Model based types
(i) Talks (ii) Interviews (iii) Panel Discussion (iv)
Live Broadcast (v) Forum (vi) Dramatization
(vii) Quiz.

14. Educational Implications of the
Radio
• Radio extends the area of acquaintance
• It brings people of rare contributions to the
learners
• It places events of current nature at he hands of the
listener
• It helps in inculcating values
• It helps slow learners and pupils having poor sight
• It can be used as a medium to teach all subjects
particularly language and music.
• It refreshes knowledge of teachers.

15. STATE – EDUCATIONAL TELEVISION
• The Educational Television Programmes (ETV) were introduces on 19th August 1975 with the
co-operation of State Education Department. The programmes were telecast on Tuesday and
Friday at 11.00 A.M for a duration of 30 mints. It was increased to 3 days a week in 1982.
Since 7th Aug’ 1996, ETV programmes are telecast 5 days a week from Monday to Friday at
10.30 AM for a duration of 30 mints.
Present schedule of state ETV Programmes
(“KANBOM KARPOM”- Educational Telecast)
Days Class
Mon 1st std to 4th std – ABL
Tue 10th std – Curriculam Oriented Programmes
Wed 12th std – COP
Thurs 11th std – COP
Fri 6th std to 8th std - ALM
• From January month of academic year, Model Question Papers for std 10th & 12th are
telecasted.

16. Education TV –Tamilnadu Government
The Tamil Nadu Government has launched an exclusive education TV channel to benefit
the students. Chief Minister of Tamil Nadu Edappadi K Palaniswami has launched the
Education TV (Kalvi Tholaikkatchi) on 26th August, 2019 at the Anna Centenary Library in
Chennai.
 This is an initiative of the School Education Department and benefits the students from
Classes 1 to 12.
The educational channel primarily focuses on education related to schoolchildren.
 It will also cover the content related to jobs and related issues along with school
education. Students can access the education channel at free of cost and learn from home
itself.
Kalvi Tholaikkatchi is believed to be the first of its kind initiative in the country. The
education channel will also focus on competitive exams, skill development and any
announcements made by the School Education Department.
Tamil Nadu government to launch education TV channel. It will be available on Tamil
Nadu Arasu Cable TV (TACTV) on channel number 200.

17. DATE MILESTONES
Sept 15, 1959 TV was launched on experimental basis for
education and development
Oct 24, 1961 School broadcasting launched
Aug 15, 1984 Launch of UGC’s - CWCR for higher
education
1984 CIET established
Jan 26, 2000 Gyan Darshan – India’s 1st ETV channel
Jan 26, 2003 “EKALAVYA”– India’s 1st technology TV
channel
Sept 2003 “BASHA MANDAKINI” – India’s 1st language
TV channel
Jan 21, 2004 “KISAN” – India’s 1st Satellite based
Agricultural TV channel
Jan 26, 2004 “VYAS” – India’s 1st Higher education TV
channel
Sept 20, 2004 “EDUSAT” – India’s 1st thematic satellite
dedicated to education
MILESTONES IN ETV IN INDIA

18. TELEVISION & HIGHER EDUCATION
• Gyan Darshan (GD), a fully digital 24 hrs exclusive ETV channel launched
in Jan’ 26, 2000.
• It is a digital bouquet of 4 channels
• This is 24 hrs channel beans programmes produced by IGNOU and those
from UGC, NCERT, CIET, NITTTRs, IITs and different ministries of Govt. of
India.
Swayam Prabha scheme
• On July 9, 2017, the Union HRD ministry launched a scheme called Swayam
Prabha, allowing 32 direct-to-home (DTH) television channels to broadcast
programs for school and university students on 24X7 basis using the GSAT-
15 satellite.
• These channels help students in rural and remote areas where IT
infrastructure has not penetrated so well.
• Every day, there is new content for at least four hours which is repeated five
more times in a day, allowing the students to choose the time of their
convenience.
• The channels are uplinked from BISAG, Gandhinagar. The contents are
provided by NPTEL, IITs, UGC, CEC, IGNOU, NCERT and NIOS.

19. CHANNESLS OF GYAN DARSHAN
• GD -1
• GD-2
• GD-3
• GD-4

20. GD-1 is twenty four hour channel devoted to education and
distance education
GD-2 is devoted entirely to interactive distance education. It is a one
way video and two ways audio satellites based interactive
system operating on the C- band transponder of INSAT- 3 C
GD-3 Eklavya, is the India’s 1st technology channel which brings quality
education to the students pursuing engineering.
GD-4 Vyas India’s 1st HE – UGC – CEC 24 hrs TV channel which
brings quality education to the students pursuing higher
education throughout the country. The aim of this channel is to
bring the knowledge and information gap in the area of higher
education and provide the information to all those who need it.
The following are 3 types of educational films :
1. Enrichment Oriented Films
2. Subject Related series of films
3. UG syllabus - based lectured by eminent teachers/professors

21. Days/timings 5:30
7:30,11:30-
13:30,17:30-
19:30,23:30-
1:30 hrs
7:30-
9:30,13:30,15:3
0-
21:30,1:30,3:30
hrs
9:30,11:30,15:30-
17:30,21:30,23:3
0,
3:30,5:30hrs
Band would be blended
with programme on
Monday Fine Arts Mathematics Geography for the World
Tuesday History Economics and
Commerce
Zoology and
Biology
Heritage
Wednesday Home Science Political science Botany and
Agriculture
Contemporary issues
Thursday Sociology Physics Language and
Literature
Women Empowerment
Friday Chemistry Psychology Education Guru Devo Bhava
Saturday Environmental
Science
Communication
and Information
Science
Anthropology and
Medical Science
Hall of Inspiration
Sunday Music, Art and
Culture
Technology Carrier watch Window to the World
UGC – CEC 24X 7 HIGHER EDUCATIONAL CHANNELS OF VYAS
(GYAN DHARSAN) PROGRAMMES SCHEDULE

22. Consortium for Educational Communication
• CEC is an Inter University Centre, established by UGC, on 26th May
1993, under sec 12 (ccc) of its act of 1956. CEC is registered as a
society and enjoys Central University Status. CEC is a nodal agency at
national Level, to address the educational needs of the country
through the use of various modes of communication.
• In order to achieve the Gross Enrollment Ratio (GER) of 10-15% in
tertiary level education during 11th plan period, CEC as initiated
following new areas of electronic communication of knowledge and
information.
1) E-content development
2) Learning Object Repositary (LOR)
3) Video on Demand (VOD)
4) Digital Video Repository (DVR)
5) Capacity Building in e-content Development

23. 6. Electronic access to library network through search engine
7. Establishing technology incubation cell
8. CEC runs 24 hrs higher education channel – VYAS
The LOR, e-content, VODS programmes and Vyas chennel –
accessed from the following links :
i. http://www.cec-lor.edu.in
ii. http://www.cec-content.edu.in
iii. http://www.cec-vod.edu.in
iv. http://www.cec.nic.in
v. http://www.webcast.govt.in

24. CONCLUSION
The role of the media is assuming increasing importance in
Education for all. Television, films, video and radio can provide direct
information and educational message to children, youth and adults
and may also be used in training programmes for teachers and
educators of various types in both the formal and non-formal systems.
ETV and Educational radio programmes are very much useful for
higher education teachers and the learners. Educational broadcasting
has made it possible to transmit knowledge and skills to a vast number
of students as well as teachers through radio and television. These
mass media have made education more effective and interesting.
Education can reach the remote and inaccessible places and cover a
wider area without loss of time and quality.
“Democratization of knowledge indicates knowledge for any one,
any time, any place. Edusat will be extremely helpful in making this
shift possible and decreasing the digital divides”
Dr.A.P.J.Abdul Kalam

25. Thank You