1. What it takes
to be an
Entrepreneur.
Sean MacEntee

2. Caring: About Quality, People
and the Planet we live on.

3. Character: Are you reliable,
honest, fair, objective?

4. Courage: To be different, To
say ‘Yes’ or ‘No’.

5. Credibility: Are you believable,
dependable, realistic.

6. Clarity: Of Thinking, The
Proposition, The Message.

7. Creativity: Leading to Productive
Change, Innovation, NPD, NBM.

8. Curiosity: Ask Why, Why not,
How, Be Nosey.

9. Change: An Opportunity, not a
Threat.

10. Culture: The DNA of the
organisation. The way we do
things.

11. Collaboration: Sharing,
Working with Others,
Open Innovation.

12. Contacts: Networking – It’s in
giving we receive.

13. Concepts: The Business
Model, Monetising
Propositions.

14. Confirmation: That profitable
customers exist, Market Research,
Show me the Money.

15. Communications: Internal v External,
Listening , face:face, Branding, Social
Media.

16. Categorise: Pareto Principle.

17. Capabilities: Key Success
Factors – What’s needed.

18. Computers: Literacy, The
Internet, iPhones, iPads, Apps.

19. Customers: They pay your
salary, mind them like jewels.

20. China/Cambodia: Factories of the
World.

21. Competitors: Keep you fit.
Good to have.. to compare
with.

22. Conservative: Assumptions,
What if…..

23. Costings & Contribution: Fixed
v Variable Costs.

24. Controls: Of overheads,
expenditure, budgeting.

25. Contingency Planning: Plan ‘B’

26. Cash: You can run out of
profit…but not cash.

27. Celebrate Successes, Learn from
Setbacks , Spoonful of honey v
barrowful of vinegar.

28. Conclusion: How will your Epitaph Read?
What’s your Legacy going to be? See Steve
Jobs: Stanford University 2005.

29. Thank You.
Sean MacEntee
Incubation Centre Manager
Regional Development Centre,
Dundalk Institute of
Technology.
Email: sean.macentee@dkit.ie
Tel: 042 93 70453
www.rdc.ie