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Main Street 101 ,[object Object],[object Object]
The Main Street approach  encourages forward-thinking economic development  in an historic preservation context  so this community asset and legacy can be passed on to future generations. MAIN STREET 101
[object Object],[object Object]
MAIN STREET 101
THE FOUNDATIONS OF MAIN STREET ,[object Object],MAIN STREET 101
[object Object],MAIN STREET 101
The success of the Main Street approach is based on a four point strategy: Design Organization Promotion Economic Restructuring … easy to remember…  DOPE
[object Object],[object Object],MAIN STREET 101
Main Street has 8 guiding principles ,[object Object],[object Object],[object Object],[object Object],MAIN STREET 101 ORGANIZATION PROMOTION ECONOMIC RESTRUCTURING DESIGN
Main Street has 8 guiding principles ,[object Object],[object Object],[object Object],MAIN STREET 101
Main Street has 8 guiding principles ,[object Object],[object Object],[object Object],MAIN STREET 101
Main Street has 8 guiding principles ,[object Object],[object Object],[object Object],MAIN STREET 101
Main Street has 8 guiding principles ,[object Object],[object Object],[object Object],MAIN STREET 101
Main Street has 8 guiding principles ,[object Object],[object Object],MAIN STREET 101
Main Street has 8 guiding principles ,[object Object],[object Object],[object Object],MAIN STREET 101
Main Street has 8 guiding principles ,[object Object],Small, but dramatic, improvements early in the process will remind the community that the revitalization effort is underway.  MAIN STREET 101
WHY DO WE REVITALIZE OUR DOWNTOWNS? ,[object Object],MAIN STREET 101
MAIN STREET 101
Why we Revitalize  ,[object Object],[object Object],[object Object],[object Object],[object Object]
Why we Revitalize ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],MAIN STREET 101
Why we Revitalize Quality of life is what separates successful cities and towns from declining communities.  TIP:  Many Site Selectors representing industries and corporations consider the downtown’s visual appearance and the area’s quality of life when selecting where to locate.  MAIN STREET 101
REVITALIZATION PARTNERS ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],MAIN STREET 101
ORGANIZATION ,[object Object],MAIN STREET 101
ORGANIZATION ,[object Object],[object Object],MAIN STREET 101
ORGANIZATION ,[object Object],[object Object],[object Object],[object Object],[object Object],MAIN STREET 101
PARTNERSHIP BUILDING AND VOLUNTEER DEVELOPMENT ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],MAIN STREET 101
ORGANIZATION ,[object Object],[object Object],[object Object],[object Object],[object Object],MAIN STREET 101
FUNDRAISING ,[object Object],MAIN STREET 101
“ A GIFT  TO  THE ORGANIZATION IS A GIFT  THROUGH  THE ORGANIZATION.” - KAY SPRINKEL GRACE – BEYOND FUNDRAISING,  NEW STRATEGIES FOR NONPROFIT INNOVATION AND INVESTMENT MAIN STREET 101
FUNDRAISING ,[object Object],[object Object],[object Object],[object Object],MAIN STREET 101
FUNDRAISING ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],MAIN STREET 101
THE BOARD & FUNDRAISING ,[object Object],[object Object],[object Object],[object Object],[object Object],MAIN STREET 101
THE BOARD & FUNDRAISING ,[object Object],[object Object],MAIN STREET 101
THE BOARD & FUNDRAISING ,[object Object],[object Object],[object Object],MAIN STREET 101
THE BOARD & FUNDRAISING ,[object Object],[object Object],[object Object],MAIN STREET 101
THE BOARD & FUNDRAISING ,[object Object],[object Object],[object Object],MAIN STREET 101
PUT AWAY THE TIN CUP! ,[object Object],[object Object],MAIN STREET 101
MEMBERSHIP CAMPAIGN ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],MAIN STREET 101
Heart of Danville Membership Levels: ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],MAIN STREET 101 Already collected $13,000 to date
ORGANIZATION COMMITTEE FUNDRAISING RESPONSIBILITIES ,[object Object],[object Object],[object Object],[object Object],MAIN STREET 101
STAFF’S FUNDRAISING RESPONSIBILITIES ,[object Object],[object Object],[object Object],[object Object],[object Object],MAIN STREET 101
ORGANIZATION ,[object Object],[object Object],[object Object],[object Object],[object Object],MAIN STREET 101
PUBLIC RELATIONS & OUTREACH MAIN STREET 101 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
ORGANIZATION ,[object Object],[object Object],[object Object],[object Object],[object Object],MAIN STREET 101
IDEAL STRUCTURE MAIN STREET 101
ORGANIZATIONAL ALTERNATIVES ,[object Object],[object Object],[object Object],[object Object],[object Object],MAIN STREET 101
BOARD OF DIRECTORS ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],MAIN STREET 101
BOARD OF DIRECTORS ,[object Object],[object Object],[object Object],[object Object],[object Object],MAIN STREET 101
ROLE OF THE BOARD ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],MAIN STREET 101
ROLE OF THE BOARD ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],MAIN STREET 101
ROLE OF THE MAIN STREET MANAGER ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],MAIN STREET 101
MANAGER CHARACTERISTICS ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],MAIN STREET 101
STAFFING POLICIES ,[object Object],[object Object],[object Object],MAIN STREET 101
STAFFING POLICIES ,[object Object],[object Object],[object Object],MAIN STREET 101
PLANNING FOR MAIN STREET ,[object Object],MAIN STREET 101
WORK PLAN ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],MAIN STREET 101
WORK PLAN ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],MAIN STREET 101
VISION STATEMENT ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],MAIN STREET 101
[object Object],MAIN STREET 101
MISSION STATEMENT ,[object Object],[object Object],[object Object],[object Object],[object Object],MAIN STREET 101
PRINCIPLES OF ORGANIZATION ,[object Object],[object Object],[object Object],[object Object],[object Object],MAIN STREET 101
PRINCIPLES OF ORGANIZATION ,[object Object],[object Object],[object Object],[object Object],[object Object],MAIN STREET 101
TIPS FOR SUCCESS ,[object Object],[object Object],[object Object],[object Object],[object Object],MAIN STREET 101
TIPS FOR SUCCESS ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],MAIN STREET 101
WARNING SIGNS  ,[object Object],[object Object],[object Object],MAIN STREET 101
MAIN STREET 101
DESIGN
DESIGN ,[object Object],[object Object],MAIN STREET 101
DESIGN ,[object Object],MAIN STREET 101
DESIGN ,[object Object],MAIN STREET 101
DESIGN ,[object Object],MAIN STREET 101
Why is Preservation Important? ,[object Object],[object Object],[object Object],[object Object],MAIN STREET 101
Historic Preservation is NOT… ,[object Object],[object Object],[object Object],[object Object],MAIN STREET 101
ROLE OF THE DESIGN CMTEE. ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],MAIN STREET 101
DESIGN PRINCIPLES ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],MAIN STREET 101
DESIGN WORK PLAN ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],MAIN STREET 101
DESIGN COMPONENTS MAIN STREET 101
OTHER DESIGN PROJECTS MAIN STREET 101
DESIGN TIPS ,[object Object],[object Object],[object Object],MAIN STREET 101
DESIGN MAIN STREET 101
DESIGN MAIN STREET 101
DESIGN MAIN STREET 101
DESIGN MAIN STREET 101
DESIGN MAIN STREET 101
DESIGN MAIN STREET 101
DESIGN MAIN STREET 101
MAIN STREET 101
ECONOMIC DEVELOPMENT
ECONOMIC RESTRUCTURING ,[object Object],MAIN STREET 101
ECONOMIC RESTRUCTURING ,[object Object],[object Object],[object Object],[object Object],[object Object],MAIN STREET 101
ECONOMIC RESTRUCTURING ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],MAIN STREET 101
ECONOMIC RESTRUCTURING MAIN STREET 101 Types of Information to Gather Examples of Cmtee Projects Buildings & businesses Business Inventory Building Inventory (partner w/Design Committee) use PVA as a resource. Demographic & Retail Sales Data Data Collection (Census, sales tax reports etc.) Original Research Downtown Business Survey Downtown User Survey Analysis of Retail Leakage and Surpluses in the Community Sales “gap” analysis
ECONOMIC RESTRUCTURING ,[object Object],[object Object],[object Object],[object Object],MAIN STREET 101
MAIN STREET 101 Strengthening Business by Examples of Committee Projects Providing business owners with information on changing markets ,[object Object],[object Object],[object Object],Recruiting Complementary Businesses to strengthen an existing business cluster ,[object Object],[object Object],Developing financial assistance and incentives to help existing businesses expand, upgrade, or reinvest in inventory ,[object Object],[object Object],[object Object]
ECONOMIC RESTRUCTURING ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],MAIN STREET 101
MAIN STREET 101
MAIN STREET 101
MAIN STREET 101 Diversifying Main Street Uses Committee Projects Planning & Zoning – revising land use regulations to allow a broad range of uses downtown. ,[object Object],[object Object],Housing – identify under-used upper floor spaces and large, white-elephant bldgs. ,[object Object],[object Object],Small-Scale Industry – using vacant space for industries such as publishing, telecommunications, small-scale assembly operations, and consulting firms. ,[object Object],[object Object]
ECONOMIC RESTRUCTURING ,[object Object],MAIN STREET 101 Main Street Investment Needs Examples of Committee Projects Small Scale Improvements ,[object Object],[object Object],[object Object],Major Building Rehabilitations ,[object Object],[object Object],Business Expansions ,[object Object],[object Object]
ECONOMIC RESTRUCTURING ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],MAIN STREET 101
ECONOMIC RESTRUCTURING ,[object Object],[object Object],[object Object],[object Object],MAIN STREET 101
MAIN STREET 101
MAIN STREET 101
RECENT DOWNTOWN TRENDS ,[object Object],[object Object],[object Object],MAIN STREET 101
MARKET ANALYSIS ,[object Object],MAIN STREET 101
MARKET ANALYSIS ,[object Object],MAIN STREET 101
MARKET ANALYSIS ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],MAIN STREET 101
THE FACTS OF LIFE… about downtown revitalization ,[object Object],[object Object],[object Object],[object Object],[object Object],MAIN STREET 101
THE FACTS OF LIFE… about downtown revitalization ,[object Object],[object Object],[object Object],[object Object],MAIN STREET 101
THE FACTS OF LIFE… about downtown revitalization ,[object Object],[object Object],[object Object],[object Object],MAIN STREET 101
[object Object],[object Object],MAIN STREET 101 THE FACTS OF LIFE… about downtown revitalization
ECONOMIC RESTRUCTURING DO’S & DON’T‘S ,[object Object],MAIN STREET 101
DO  ,[object Object],[object Object],[object Object],[object Object],MAIN STREET 101
DON’T ,[object Object],[object Object],[object Object],[object Object],MAIN STREET 101
PROMOTION
PROMOTION ,[object Object],MAIN STREET 101
PROMOTION ,[object Object],MAIN STREET 101
DEFINE YOUR IMAGE ,[object Object],[object Object],MAIN STREET 101
DEFINE YOUR IMAGE MAIN STREET 101
DEFINE YOUR IMAGE ,[object Object],[object Object],MAIN STREET 101
PROMOTION COMMITTEE MAIN STREET 101 Elements of an Image Campaign Examples of Committee Projects Image advertising :  Promotes Main Street’s unique qualities and market position through newspaper, radio, television and direct mail. ,[object Object],[object Object],[object Object],Collateral materials:  Repeat the logo/graphic on print materials, public signs, souvenirs and in businesses. ,[object Object],[object Object],[object Object],Media Relations:  Generate publicity through accurate, detailed, and interesting press releases and timely communication w/media contacts who have been carefully cultivated. ,[object Object],[object Object],[object Object],[object Object],Image-Building Events:   Help the community recognize and celebrate the Main Street’s importance and progress through public displays and events ,[object Object],[object Object],[object Object]
PROMOTION COMMITTEE ,[object Object],MAIN STREET 101 Types of Retail Promotions Example of Cmtee Projects Cooperative Promotions:  focuses on the comparative aspects of retailing in the district, clustering stores that are the same category and can be promoted together. ,[object Object],[object Object],[object Object],[object Object],Cross-Retail Promotion  groups businesses w/complimentary goods in one retail event or in coordinated displays. ,[object Object],[object Object],Niche promotion  focuses attention, not on the product mix, but on a specific consumer group targeted through special flyers, coupons, posters and mailings. ,[object Object],[object Object],[object Object],[object Object],[object Object]
RETAIL PROMOTION IDEAS ,[object Object],[object Object],[object Object],[object Object],MAIN STREET 101
MAIN STREET 101
MAIN STREET 101
MAIN STREET 101
PROMOTION COMMITTEE ,[object Object],[object Object],[object Object],[object Object],[object Object],MAIN STREET 101
PROMOTION COMMITTEE ,[object Object],MAIN STREET 101 Categories of Special Events Examples of Committee Projects Community Heritage.  Acknowledge local arts, industry, talent and agriculture or celebrate the history or architecture of the community ,[object Object],[object Object],[object Object],[object Object],Special Holidays.   Focus on traditional and unconventional holidays that celebrate dates & events that have meaning for the entire community. ,[object Object],[object Object],[object Object],[object Object],[object Object],Social Events.   Develop unusual activities that enliven public spaces and attract people downtown, especially those who wouldn’t normally come downtown. ,[object Object],[object Object],[object Object],[object Object]
Antique & Garden Show MAIN STREET 101
Special Events MAIN STREET 101
PROMOTION ,[object Object],[object Object],[object Object],[object Object],MAIN STREET 101
JULIE  WAGNER HEART OF DANVILLE 859-236-1909 [email_address] WWW.DOWNTOWNDANVILLE.COM ,[object Object],MAIN STREET 101

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Main Street 101

Editor's Notes

  1. Without the will to succeed and the desire to work hard to create change, no downtown revitalization program will succeed. Grant programs help fund pieces of the work plan and consultants can provide guidance, but without local initiative and leadership, your downtown revitalization effort will not be successful. NO QUICK FIX!
  2. A public-private partnership is needed to make meaningful, long-term downtown revitalization possible. Both public (city and county government) and private entities (non-profit, property owners, banks, etc.) must be involved, as neither can bring about sustainable change alone. Each sector has unique skills and particular areas in which it works most effectively. Combining the talents of both groups brings together all the skills necessary for revitalization to occur in a unified program.
  3. Each Kentucky downtown is unique and has special characteristics that set it apart from others. By creating a strong revitalization effort based on the downtown’s unique heritage, each local Main Street program creates an organizational structure that builds on its own specific opportunities. In this way, the Main Street program is adaptable.
  4. Historic commercial buildings embody quality construction, craft and style that cannot be replicated today. No shopping center can imitate these qualities or authenticity. The quality along with the services offered by businesses make the downtown unique in the marketplace and give it a marketing advantage. Projects undertaken by the local Main Street program should reflect this high level of quality to reinforce the special characteristics of downtown.
  5. Economic changes experienced by downtown commercial areas in recent decades have made some shoppers and investors question the ability of downtown to regain economic vitality. Physical decay has caused many people to forget how important the downtown commercial buildings are to shaping the community’s identity and explaining its unique history. Changing people’s investment attitudes is central to a successful revitalization program.
  6. By identifying and prioritizing the major issues that downtown must confront, revitalization organizations can develop work programs that break down the large issues into smaller tasks. By developing a strong network of volunteer support, Main Street programs can build organizational structures capable of achieving the quantifiable tasks mapped out in the work plan.
  7. Downtown is the Community’s Living Room. It belongs to everyone, and should be carefully protected and preserved.
  8. Retirees and families consider quality of the community before moving.
  9. Fundraising for both projects and overall operations.
  10. Fundraising for both projects and overall operations.
  11. There are very few to no grants (or none I’ve found) for operations.
  12. Help schedule appointments, attend meetings, but say nothing! Make sure that the program does what you say you’re going to do.
  13. Fundraising for both projects and overall operations.
  14. News Constant Contact
  15. Fundraising for both projects and overall operations.
  16. Refer to the yellow sheets in your materials.
  17. Partners in this project are: PVA, City, County, Economic Development Agencies, businesses that have conducted their own research. SHOW HOD’S BUILDING INVENTORY
  18. Sample in your packet of questionnaire
  19. Transportation planning supports sprawl. RETAIL COSTS/RETAIL GROWTH IMPACTS THE DOWNTOWN DISTRICTS.
  20. How many parades do you see at Wal-Mart or on the by-pass?