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G2- Atendimento Publicitário
Cliente: site Dicas da Dinda
Endereço: dicasdadinda.com.br
Mais informações:
Site está no ar há 6 anos.
Primeiro serviço online
dedicado a atrações infantis.
Guia online de cultura e lazer
para crianças.
Serviço gratuito.
Teatro, cinema, museus, passeios,
recreação, shoppings , livros e saúde.
Nacional. Foco: RJ
Visualizações e visitações estagnadas
Público leitor ainda é pequeno com relação ao número de crianças e de eventos
Infantis que ocorrem na cidade do Rio de Janeiro.
O site possui picos de acesso quando há alguma atração muito aguardada na cidade.
Aumentar o número e a frequência dos acessos.
Tornar o site uma referência no ramo de guias infantis no Rio de Janeiro.
Público-alvo
Pais e responsáveis de crianças com até 12 anos de idade e instituições voltadas para crianças.
Concorrência
Amigas da Pracinha
Kids in Rio
www.amigasdapracinha.com.br
www.kidsin.com.br/rio-de-janeiro
Promessa
Proporcionar diversão de qualidade para crianças.
Auxiliar aos pais na educação cultural dos filhos.
Proporcionar aos pais dicas de especialistas sobre a saúde e comportamento da criança .
Tudo isso de maneira fácil, rápida e objetiva.
Passar ao público a imagem de um guia cultural virtual :
rápido;
fácil;
simples;
de qualidade e
completo
Anelise Fonseca, Cynthia Salles e Isabela Mofato
RJ, 23.06.2013

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Guia infantil do RJ

  • 2. Cliente: site Dicas da Dinda Endereço: dicasdadinda.com.br Mais informações: Site está no ar há 6 anos. Primeiro serviço online dedicado a atrações infantis. Guia online de cultura e lazer para crianças. Serviço gratuito. Teatro, cinema, museus, passeios, recreação, shoppings , livros e saúde. Nacional. Foco: RJ
  • 3. Visualizações e visitações estagnadas Público leitor ainda é pequeno com relação ao número de crianças e de eventos Infantis que ocorrem na cidade do Rio de Janeiro. O site possui picos de acesso quando há alguma atração muito aguardada na cidade.
  • 4. Aumentar o número e a frequência dos acessos.
  • 5. Tornar o site uma referência no ramo de guias infantis no Rio de Janeiro.
  • 6. Público-alvo Pais e responsáveis de crianças com até 12 anos de idade e instituições voltadas para crianças. Concorrência Amigas da Pracinha Kids in Rio www.amigasdapracinha.com.br www.kidsin.com.br/rio-de-janeiro Promessa Proporcionar diversão de qualidade para crianças. Auxiliar aos pais na educação cultural dos filhos. Proporcionar aos pais dicas de especialistas sobre a saúde e comportamento da criança . Tudo isso de maneira fácil, rápida e objetiva.
  • 7. Passar ao público a imagem de um guia cultural virtual : rápido; fácil; simples; de qualidade e completo
  • 8. Anelise Fonseca, Cynthia Salles e Isabela Mofato RJ, 23.06.2013