Keynote presentation of Walter van der Scheer (Copernica BV) @ Digital Marketing First in Brussels (October 22nd, 2009).

1. Thursday, October 22nd Walter van der Scheer Sales manager Copernica Marketing Software

2. c Dialogue marketing: Your challenges

3. c How do I create real-time measurable campaigns? Dialogue marketing: Your challenges

4. c Dialogue marketing: Your challenges How do I setup a central marketing database?

5. c Which customer touchpoints can I automate? Dialogue marketing: Your challenges

6. c How do I target my content for each individual recipient? Dialogue marketing: Your challenges

7. c How do I collect data on my relations? Dialogue marketing: Your challenges

8. What is Copernica Marketing Software? Copernica is the most complete software for campaigns with: - E-mail - Webpages - Mobile messaging - PDF

11. The essence of dialogue marketing

13. To name just a few...

14. The essence of dialogue marketing "You talking to me?" Taxi Driver 1976

21. About Modewereld Flow

25. 1234567 16720 16720 1234567 1: Introduction to existing customers What’s in it for me! Call to action

27. 2: Conversion to complete profiles Traffic to mijnmodewereld.nl

39. Setting up the back office

40. Setting up the back office One application (Copernica)

41. Setting up the back office Database management Target group selections Profile pages

42. Setting up the back office Database management

43. Setting up the back office Database management

44. Setting up the back office Database management

45. Setting up the back office Extensive insight in profile data Personal data Personal messages Campaign results

46. Setting up the back office E-mailings Templates Documents

47. Setting up the back office Direct insight in response

48. Setting up the back office Direct insight in response

49. Setting up the back office Deliverability 1/4

50. Setting up the back office Deliverability 2/4

51. Setting up the back office Deliverability 3/4

52. Setting up the back office Deliverability 4/4

53. Setting up the back-office PDF documents Templates Documents

56. The essence of dialogue marketing "I'll make him an offer he can't refuse" The Godfather 1972