Yusef Abramjee (Team Leader) South Africa Crime Line and Debbie Rose (Crime Stoppers USA) at 2011 Crime Stoppers International Training Conference, Montego Bay, Jamaica
BAG TECHNIQUE Bag technique-a tool making use of public health bag through wh...
Promote Crime Prevention Programs Effectively
1. TO PROMOTE OR NOT TO PROMOTE
Team Leader Yusuf Abramjee (SA)
accompanied by Debbie Rose (USA)
2. TO PROMOTE OR NOT TO
PROMOTE
AWARD WINNING CRIME LINE TV
ADVERT
3. TO PROMOTE OR NOT TO
PROMOTE
Some programmes still promote the old
way... Change with times
Back to basics-always keep it alive and
relevant
Use social media effectively: Facebook,
Twitter, You Tube, Websites, Phone apps
Use traditional media to your advantage –
print, TV, radio, digital, outdoor
advertising, cinema advertising, malls,
leaflets, etc.
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9. TO PROMOTE OR NOT TO
PROMOTE
Form and strengthen strategic partnerships
Don’t under estimate the power of
repetition. Constantly get your logo out
Consider shock tactics for some crimes–
touching emotion can be effective
Know you market: Consider annual surveys
Promotional items and road shows can
spread the message – target youth also
10. TO PROMOTE OR NOT TO
PROMOTE
Awarding and rewarding police officers for
solving of crimes: “Star of the Stars”
Involve role models in your community to
market your programmes – example:
SHOUT (Video)
Wanted criminals and CCTV footage often
gives your programme much editorial
leverage (Video)
11. TO PROMOTE OR NOT TO
PROMOTE
Creativity.... keep events current (work with
speed)....also freshen up the messages
constantly (Audio)
Where appropriate, highlight your successes
– always keep safety in mind. (let the
investigator guide you)
Let’s remember: Without promoting CSI,
we will not be spreading the message
14. LEADERSHIP PRINCIPLES
MODEL THE WAY
INSPIRE A SHARED VISION
CHALLENGE THE PROCESS
ENABLE OTHERS TO ACT
ENCOURAGE THE HEART
CELEBRATE YOUR SUCCESSES