2. Wow
Factor
Utah Summer Games
Utah Shakespeare
Festival
Fire Road Dirt Fondo
Half Marathon
Tour of Utah 2013, 2014
Soap Box Derby
Celebrity Speakers
NCAA SUU T-Birds
High School
Tournaments
5. What can you do Here,
You can’t do any where else?
Energize citizen-volunteers
Nearby National Parks
Fully Utilize Assets
Shoulder Seasons
Sunday-Thursday
Events for Events
6. REACHING OUT IN NEW WAYS
Strengthen Strengths
New Types of events
New Visitor Demographic
Events showcase Cedar City
TV Sports & Entertainment Networks
Specialty Channels
7.
8. MORE OF…
Impact of each event (marketing reach and branding)
Number of Visits (availability and weather)
Visitors per event (hotel rooms/venues)
Number of events (venues, weather)
Spending per visit (shopping, activities)