Slides made by ANKAN MUKHERJEE, IIT-ROORKEE, under the guidance and supervision during the Internship of Marketing Management by Prof. SAMEER MATHUR of IIM-Lucknow from 13 June- 10 July, 2016.........
9. • YOUNGSTERS
• FITNESS FREAKS
• OLDER WOMEN
OPPORTUNITIES-
STRETCHING AHEAD TO ALL ADULTS IN THIS
DIGITAL WORLD
BOOMING USE OF APPS
THREATS-
• FURIOUS COMPETITION FROM OTHER APPS
• TECHNICAL FAULTS
• EXPENSIVE GADGETS USED
12. FOCUS-
ATTRACTING THE REQUIRED GROUP OF CUSTOMERS
Spreading the Brand Objective
Promoting the Brand Mantra
Reaching to the Customers using Social Media
BENCHMARKS-
Size -67M
Installs - 5,000 - 10,000 WITHIN FIRST 6 MONTHS
Reaching at least 1000 customers within first 6 months
Overall Rating of more than 4
19. To TRAIN PEOPLE FOR LIFE’S CHALLENGES,
MAKE THE USERS FIND THE MEANING OF
FITNESS
20. COLLABORATOR VALUE
• Increased revenues to the associated gyms
• Increased demands of the jogging shoes
• Increased popularity of other Apps
• Associated trainers and nutritionists will be
provided revenues
• Further collaboration with some
other sectors
22. PRODUCT
Get fitter, leaner and stronger – our free
fitness and running app with expert real-time
voice coaching.
This free training app turns your smart phone
into your personal trainer, providing real-
time coaching, voice feedback and free
cardio and strength training plans.
23. SERVICE The App allows you to
construct a routine made just
for you.
Weekly goals let you track
your progress and set new
goals each week.
Longer-term training plans
provide a complete coached
work out so you can reach
your best.
Share your progress and
achievements with your
friends and inspire others to
get active too.
26. FREE FEATURES-
TRAINING AND WORKOUT TIPS FROM COACHES AND SPONSORED
ATHLETES
TRACKING OF HEALTH DATA VIA FITSMART OR HRM SENSOR
RECORD OF TRAINING SCHEDULES
DIET CHARTS
FAVORITE MUSIC SET-UP
PERSONALIZED TRAINING
PREMIUM FEATURES- $ 5 a MONTH
ADVICE OF DIETICIANS AND NUTRITIONISTS
SPOTIFY AND SHAZAM MUSIC PLAYLIST SELECTION
INSTAGRAM WOKROUT IMAGES SHARING
INCENTIVES ON ACHIEVING GOALS
27. INCENTIVES
FREE COUPONS FOR SHOPPING
MOVIE TICKETS ON COMPLETION
OF GOALS
MORE THE ACHIEVEMENTS,
MORE THE RANKING
NAME ON OUR FAVORITES
BOARD
MOBILE DATA PACKAGE GIFTS
29. COMMUNICATION-
• USING SOCIAL MEDIA, E-MAILS, PAMPHLETS
• PROMOTION IN GYMS, HEALTH AND FITNESS CENTRES
• SHARING OF PROMO VIDEOS
• PROMOTING BRAND MANTRA
PROCESSES-
a. DESIGNING A WEBSITE
b. DESIGNING A LOGO
c. SHARING VIDEOS, PHOTOS
d. PROMOTING BRAND MANTRA
e. CREATING SOCIAL MEDIA PRESENCE