The webinar slides on, An Introduction To Social Recruiting delivered by Andy Headworth of Sirona Consulting on Wednesday 28th May 2014, for www.SocialMediaSearch.co.uk . It covered social media strategy, social recruiting platforms and how to find a social recruiting audience.
3. What is social
recruiting and how
do you get started?
What does a social
media strategy look
like?
How do you
implement a social
media strategy?
Ten social media
best practices to
ensure a a good
start
Today
4. Why social media for recruitment?
▪ Positioning the brand
▪ Transparency and authenticity of brand
▪ Aids values based recruitment
▪ Reduce candidate acquisition costs
▪ Create own recruitment communities
▪ Increasing candidate applications
▪ Positioning within your target markets
▪ Extend the reach of your brand
▪ Different channels of engagement
▪ Raising quality of hires
▪ Candidate sourcing
▪ Career site traffic
5. Using social media in your recruitment activities
!
being
Text
Video
Photos
Sourcing
Selecting
Interviewing
Pipelining
On-boarding
Communication
What is Social Recruiting?
6. Blame the candidates
“If you wish to persuade
me, you must think my
thoughts, feel my
feelings, and speak my
words”
Cicero 80BC
14. There is no one strategy in social media
All have
different
objectives
▪ Brand
▪ Sourcing
▪ Engagement
▪ Recruiting
▪ Reducing cost
▪ Communication
▪ Updates
▪ Information
▪ Internal
▪ External
▪ Minimising
agencies
▪ Customer services
15. 15
Disclose
Be transparent
Be truthful
Be yourself
!
Protect
Don’t tell secrets
Don’t slam the competition
!
Use common sense
Add value
Keep cool
Did you screw up?
h"p://www.intel.com/content/www/us/en/legal/intel-‐social-‐media-‐guidelines.html
Guidelines
22. Create superb profiles and bios
Keywords, job titles, industry
buzzwords, ‘geek’ words,
topics, locations, synonyms
Remember,
it is what
candidates
search for…
23. Updates, Status Updates, Tweets, Messages, Photos,
Videos, that are UNIQUE, INTERESTING AND RELEVANT
Content first
Connect
Invite
Share
Re-share
Chat
Engage
Take interest
Be yourself
New connections
Fan
Followers
Likes
Results will follow
24. 24
Don’t share the same
boring crap with me
that everyone else
does.!
Walter’s Rule!
Created by @andyheadworth!
Don’t break
25. They will know:
!
• Who you are
• You are an expert in their sector
• You by reputation
• Your call will be worthwhile
So when that candidate answers your call
31. 31
• Move fast. [Twitter< 2 hours; Facebook< 4 hours]
• Be accurate.
• Be flexible.
• Be transparent.
• Be sincere.
• Be human
• Avoid jargon.
• Respond direct to the individual
• Be focused.
• Follow-up.
• Add value.
• Take control.
• Avoid fights.
• Don’t censor.
Responding
33. 33
10 Best social media best practices
1. Great bio, smiling head shot (no logo)
2. Be regular
3. Post interesting content
4. Share, RT, like and favourite
5. No social ME ME MEdia
6. Post when your audience is there
7. Monitor your activity and tweak accordingly
8. Say thank you
9. Credit content where possible
10. Have fun and enjoy it