In the evolving era of online streaming and new media, it has become increasingly difficult to capture and sustain viewer attention. How do you build online experiences that will engage your fans and keep them talking afterward? How do you harness online momentum and turn it into lasting relationships? How do you turn your fans into customers? Work at Play will share with you our strategies, ideas and tools for navigating these waters, and show you how it is possible to grow your online engagement by creating digital interactions where the experience itself becomes part of your brand.

1. Dedicated to extending companies into the digital space.

2. Our Clients

6. Bloodied but Unbowed wasn’t primarily watched on TV; It was watched online. (statistics on this?) (statistics on this?) (statistics on this?)

7. PROBLEM OPPORTUNITIES SOLUTIONS REVALUATE define identify generate analyze

8. Watching off Channel: Delayed Viewing Time Shifting Mobile Video The Web The Web The Web The Web The Web The Web

9. 38% of American households have DVRs http://blog.nielsen.com/nielsenwire/wp-content/uploads/2010/12/DVR-State-of-the-Media-Report.pdf

10. Time spent watching online video went up by 45% in 2010 http://blog.nielsen.com/nielsenwire/online_mobile/january-2011-online-video-usage-up-45/

11. Mobile Video consumption increased by 41% in 2010 http://blog.nielsen.com/nielsenwire/media_entertainment/an-upfront-look-at-u-s-tv-audiences-and-trends/

12. Multiple Screens = Split Attention Split Attention Split Attention

13. Lost Advertising Opportunities

14. PROBLEM OPPORTUNITIES SOLUTIONS REVALUATE define identify generate analyze

15. “ While I’m watching TV, I’m on my iPad.”

16. 86% of smartphone owners are using them while watching TV. http://advertising.yahoo.com/industry-knowledge/mobile-shopping-insight.html

17. 40% were on social networks 37% were browsing the internet were browsing the internet were browsing the internet http://advertising.yahoo.com/industry-knowledge/mobile-shopping-insight.html

19. PROBLEM OPPORTUNITIES SOLUTIONS REVALUATE define identify generate analyze

22. http://www.tapTHAT.tv

23. Show Video with Cardiogram. (approximately 2 minutes) (approximately 2 minutes) (approximately 2 minutes)

24. Plug in iPad. Interact with Cardiogram. Interact with Cardiogram.

25. PROBLEM OPPORTUNITIES SOLUTIONS REVALUATE define identify generate analyze

26. Future BenefitsAdvertising Opportunities Real-time Feedback Increased Engagement Increased Engagement

27. Future BenefitsSocial Interaction Social DiscoveryMedia Pairings Social DiscoveryMedia Pairings

28. Share Discover Discover Watch

29. Bring Back Viewer Attention.

30. [email_address] Twitter: @ddonat 604.685.6418 x101 www.workatplay.com/tapthat www.workatplay.com/tapthat www.workatplay.com/tapthat www.workatplay.com/tapthat David Gratton

31. [email_address] Twitter: @andrew_j_brown 604.685.6418 x102 www.workatplay.com/tapthat www.workatplay.com/tapthat www.workatplay.com/tapthat www.workatplay.com/tapthat Andrew Brown