George Ritzer, Globalization: A Basic Text, Blackwell, 2010 George Ritzer, The McDonaldization of Society 6, Pine Forge Press, 2011 George Ritzer, Zeynep Atalay, Readings in Globalization: Key Concepts and Major Debates, Blackwell, 2010 Paul A. Herbig, Handbook of cross-cultural marketing, Haworth Press, 1998 Stéphanie Donald, Stephanie Hemelryk Donald, Michael Keane, Yin Hong, Media in China: consumption, content and crisis, RoutledgeCurzon, 2001

1. 1
Bisnis Industri
Media TV
INTERNATIONAL TRADE OF CONTENT:
GLOCALIZATION OF MEDIA
Amelia Day
Pertemuan Ke-12
30 November 2010

2. 2
Minggu Lalu
CALCULATING
MOVIE & SPORTS
PROGRAMS

3. 3
Intro kuliah hari ini:
Global + Lokal = GLOCAL
- Jaringan global murah (cheap borderless world)
- Batas media menjadi sumir (convergent)
- Produksi content menjadi banyak (abundant)
- Perdagangan produk media dan transisi model
bisnisnya*
* detail di kelas ke-13

4. 4
Intro kuliah hari ini:
local global

5. 5

6. 6

7. 7
VIDEO
(warlords)

8. 8

9. 9
Media Today: Go Glocal
VJ Sean (MTV Korea), VJ Utt (MTV Asia),
VJ Juju (MTV China) and VJ Chris (MTV
Japan)

10. 10
Media Today: Go Glocal

11. 11
Media Today: Go Glocal

12. 12
Once upon a time…

13. 13
USA could not enter…
except…

14. 14
Fake Forbidden City
Hengdian World Studios

15. 15
JV
HENGDIAN GROUP: electronics, pharmaceutical and chemical industry, film and entertainment
http://www.hengdian.com

16. 16
KEGIATAN:
pengembangan,
investasi,
produksi,
pemasaran
distribusi
http://www.timewarner.com/corp/newsroom/pr/0,20812,724106,00.html
PRODUK (berbahasa China):
film
telefilm
animasi.

17. 17
Biaya produksi Warner China Film sekitar:
- RMB 12 - 50 juta (USD 1.5 - 6 juta) untuk
setiap feature film;
- RMB 1.7 to 2.5 million (USD 200,000 -
300,000) untuk setiap telefilm.
http://www.timewarner.com/corp/newsroom/pr/0,20812,724106,00.html

18. 18
VIDEO
(crazy stone)

19. 19
BIE MO WO
(DON’T TOUCH ME)

20. 20
Crazy
Stone

21. 21

22. 22
Other China-US products
any consumer products

23. 23CLOT x Nike AM1 NL Premium – ‘Kiss of Death’
freshnessmag.com

24. 24
freshnessmag.com

25. 25
jordansnice.com

26. 26
addshots.blogspot.com

27. 27
addshots.blogspot.com

28. 28
addshots.blogspot.com

29. 29
THINK GLOBAL
ACT LOCAL
ACT GLOBAL
THINK LOCAL

30. 30
John Woo
1973-1993 HK
1993-2008 USA
2008-2010 China
A Better Tomorrow II (1987)
A Better Tomorrow (1986)
Heroes Shed No Tears (1985)
Run Tiger Run (1985)
The Time You Need a Friend (1984)
The Sunset Warrior (1983)
Plain Jane to the Rescue (1982)
Laughing Times (1981)
To Hell With the Devil (1981)
From Riches to Rags (1979)
Money Talk (1979)
Last Hurrah for Chivalry (1978)
Follow the Star (1977)
Money Crazy (1977)
Countdown in Kung Fu (1976)
Princess Chang Ping (1975)
The Dragon Tamers (1974)
The Young Dragon (1973)
Red Cliff II (2009)
All the Invisible Children (2005)
(China segment )
Paycheck (2003)
Windtalkers (2002)
Mission: Impossible 2 (2000)
Blackjack (1998)
Hong Kong Face-Off (1998)
Face/Off (1997)
Follow the Star (1997)
Broken Arrow (1996)
Once A Thief (1994)
Hard Target (1993)
Hard Boiled (1992)
The Killer (1991)
Bullet in the Head (1990)
Just Heroes (1989)

31. 31
VIDEO
(trademarks of John Woo)

32. 32

33. 33
How
things
work…

34. 34
The relationship between popular
culture & state-market complex
in Western Countries
Global
Popular
Culture
STATE
MARKET
Anthony Y. H. Fung, Global capital, local culture: localization of transnational media, Peter Lang Publishing, 2008

35. 35
The relationship between popular
culture & state-market complex
in China
Anthony Y. H. Fung, Global capital, local culture: localization of transnational media, Peter Lang Publishing, 2008
Global
Popular
CultureMARKET
STATE

36. 36
… negara (China) menekan risiko ketika pemain
global datang… dari lokalisasi Newscorp dan
MTV Channel di China.... strategi ini adalah
untuk menjadikan pasar [film global] ke
dalam kontrol negara untuk menjamin
kelangsungan hegemoni.
Anthony Y. H. Fung, Global capital, local culture: localization of transnational media ...
State and Global:
Enemies or Partners?

37. 37
... PRC [People's Republic of China]
sesungguhnya sekarang lebih proaktif berperan
dalam kekuatan global… yang tak hanya diikat
dengan regulasi ketat dan sensor politik, tapi
juga diberikan penghargaan/hadiah, insentif
ekonomi, dan opsi-kerjasama…
Anthony Y. H. Fung, Global capital, local culture: localization of transnational media ...
State and Global:
Enemies or Partners?

38. 38
Tetapi…

39. 39
600 juta usia produktif di China
populasi: 1,340,830,000

40. 40
potensi penonton cukup tinggi
penjualan produk budaya sendiri

41. 41
Kaarle Nordenstreng &
Cees Hamelink stressed the importance of
internationalization and commercialization of
global communications to the status of USA
Leah A. Lievrouw, Sonia M. Livingstone, Handbook of new media: social shaping and social consequences of ICTs
as the world's dominant capitalist economy.

42. 42

43. 43
Model Bisnis

44. 44
International Trade

45. 45
International Trade
Domestic Trade

46. 46

47. 47

48. 48
Model Bisnis
(lanjut ke kelas minggu depan)

49. 49
Bibliografi
George Ritzer, Globalization: A Basic Text, Blackwell, 2010
George Ritzer, The McDonaldization of Society 6, Pine
Forge Press, 2011
George Ritzer, Zeynep Atalay, Readings in Globalization:
Key Concepts and Major Debates, Blackwell, 2010
Paul A. Herbig, Handbook of cross-cultural marketing,
Haworth Press, 1998
Stéphanie Donald, Stephanie Hemelryk Donald, Michael
Keane, Yin Hong, Media in China: consumption, content
and crisis, RoutledgeCurzon, 2001

50. 50
Pertemuan Ke-13
30 November 2010
From Satellite to Single Market
(Global Communication &
World System Theory)

51. 51