2. Amazon.com
Jeff Bezos 1994 (Earth’s biggest book store):
“Start with customers, and work backwards … Listen to
customers, but don’t just listen to customers – also invent on
their behalf … Obsess over customers.”
USA, UK, France, Germany, Italy, Spain, Japan and China
Kindle:
4. Marketing - amazon.com
amazon sales rank
The satisfaction of a customer and efficient corporate growth !
"It's not about splaying their logo everywhere. They are all
about ease of use." Hayes Roth
5. Marketing strategies
third - party sellers
pay per click advertising
lobbying
webside improvement
offline advertising
19. Conclusion
Money into technology
Since customers shop online, online is where they will be found.
“The most consumer-centric company.” Jeff Bezos
https://www.youtube.com/watch?v=2EQ0e7dYuaIStrana 1 a strana 4
Strana 1 a 2
40perc sales from affiliate marketing - ,, Amazon Associaties’’and third party sellers, Has over 900 000 members in its programs, they were 1,3 mil sellers sold product through amazon.com in 2007. All paymentsare handled by amazon. 2010 Amazon seller products suggest!Costacts with few partners target, mak and spancer, - hosts less than 12 type of web services ( e-commerce, database, web traffic and payment and billing )
Amazon collects sales tax JUST in 5 states in USAThey refusal to collect tax in 40 states --> unfair to traditional retailsThey spent over 610, 000 dollars on lobbying in 2010!!!
- Amazon continues to purchase PPC ads on google to direct browsing customers to their wesidesBuying space on the left side on google’s search listing results and pays a fee for each visitor on amazon.comNO BIG BUNNERS or LOUD COLLORS
Spent milions dollars to identify problemsAmazon scored 65 perc higher than average of the 19 sites usability – January 2010 survey of third pay sellers by auctionbytes.com found that Amazon was 4th overall, 2nd in profitability and 2nd in recommend selling venue categoryIt has a class – leading 99,99perc mobile device usability and uploads faster than some other web pagges2,4 sec oppure Target about 7 sec to upload
TV and billboards 10 times less effective than direct or online marketing1999 – Amazon spent 80mil in offline ads. - 2000 just 50mil -> 2008 just 36mil -> august 2009 just 9,6 mil
The corporate goalFocus on customer experienceU may sent email to amazon.com -> many employees simply to respond customer by phone or email
Service of free two day shipping – for annual fee as welll discounted one-day shippingLaunched in USA (2005), Japan – UK – Germany (2007) France 2008 – Italy non ceanchora….AP membership – amazon instant video –movies, tv shows -> no aditional costsPrime members acess to the kindle owners lending library -> borrowing books
- Allow customers to better navigate and explore their online retail mail
Email marketing if u give permission‘’project genesis – to provide more transparency to sellers by recommending specific product to sell on amazon. Are suggested on customers bowsing historyRating from 1-5 stars and comments
