2. Issues of Career counselling
• Unclear education goals
• Academic stress
• Lack of self-sufficiency /motivation
• Low academic expectations
• Financial constrains
• Lack of commitment/performance
• Unsuitable career paths
3. Reasons
• Family background
• Peer Pressure
• Lack of awareness
• Lack of knowledge of different fields of study
• Limited resources
• Lack of proper guidance/counselling
4. Counselling Services
• Education Planning
• Self Assessment
• Exploring different career paths
• Basic knowledge of different fields of study
• Motivations/encouragement
• Proper use of Resources
• Access to Alternative resources
• Identifying students goals and objectives
6. Competitors
• Our main competitors the following:
• Online counseling centers
• Schools’ counseling departments
• Workshops
7. Marketing
• Pamphlets
• Advertisement in Newspapers
• Our alumni
• Participating in Exhibitions
• Attending different forums
• Class Presentations
• Free information sessions for students
• Social media including Facebook/twitter/Instagram etc.
