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IAB Poland - Zugara Augmented Reality Presentation

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IAB Poland Presentation from Zugara on Augmented Reality. Though most of the presentation involved on-hand demo's of AR, there are slides with statistics pertaining to AR and webcams.

Tecnologia
1 de 30
The Future Of Augmented Reality Online
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],ABOUT ZUGARA Dzień Dobry … WE ARE ZUGARA
ABOUT ZUGARA OUR INVOLVEMENT WITH AUGMENTED REALITY Manage the Facebook Augmented Reality Community www.facebook.com/augmentedreality ,[object Object],[object Object],Development of Flash-based Augmented Reality Technologies and Software Development Kits (“SDKs”) ZugAR Augmented Reality Marker & Manager Technology ZugMO Motion Capture Technology ZugSTAR Streaming Augmented Reality
ABOUT ZUGARA OUR INVOLVEMENT WITH AUGMENTED REALITY WEBCAM SOCIAL SHOPPER ZIMON CANNONBALLZ ZugMO Motion Capture Technology ZugMO Motion Capture Technology ZugSTAR Streaming Augmented Reality ZugMO Motion Capture Technology ZugAR Marker Technology
What Is Augmented Reality
[object Object],[object Object],WHAT IS AUGMENTED REALITY WHAT IS… AUGMENTED REALITY
WHAT IS AUGMENTED REALITY THE FUTURE OF INFORMATION INTERACTION VIEW INTERACT ACCESS
WHAT IS AUGMENTED REALITY SCIENCE FICTION IMAGINATION…
WHAT IS AUGMENTED REALITY BECOMES REALITY…
WHAT IS AUGMENTED REALITY RIGHT BEFORE YOUR EYES….
Webcam Social Shopper Demo
The Future Of Augmented Reality Online
WHAT IS AUGMENTED REALITY NEARLY EVERY MAJOR INDUSTRY WILL USE AR Retail / Fashion Food / Restaurant Automotive Travel Entertainment Sports Education Real Estate Consumer Packaged Goods Electronics Government Healthcare Manufacturing Finance Aerospace
WHAT IS AUGMENTED REALITY AS WILL MAJOR MARKETING AND ADVERTISING CHANNELS
THE FUTURE OF AUGMENTED REALITY ONLINE BRANDS ARE ALREADY USING AR … A Few Major Brands Have Used Augmented Reality As Part of Integrated Campaigns…
THE FUTURE OF AUGMENTED REALITY ONLINE SOME TO GREAT EFFECT …
THE FUTURE OF AUGMENTED REALITY ONLINE FLASH + AUGMENTED REALITY *Mature markets include US, Canada, UK, Germany, France, Japan, Australia, New Zealand. FLARToolkit Works In Flash (No Additional Plug-in) Flash Player 10 Penetration* 93.5% FLARToolkit Licensing Costs Are Nominal; Development In Actionscript Flash Player 10.1 Will Support Greater Graphic Processing To Speed Up Draw Time In Flash – Papervision 3D FLARToolkit Will Become Standard For Augmented Reality Online
Augmented Reality Statistics
[object Object],[object Object],AUGMENTED REALITY STATISTICS AUGMENTED REALITY REVENUE
[object Object],[object Object],AUGMENTED REALITY STATISTICS WORLDWIDE WEBCAM GROWTH RATE…
[object Object],[object Object],AUGMENTED REALITY STATISTICS WEBCAM VIDEO UPLOADS ON FACEBOOK
[object Object],[object Object],AUGMENTED REALITY STATISTICS CANNONBALLZ AR GAME STATS *Note: this number is in line with what Best Buy saw (78%) when they integrated an AR execution into a Sunday circular Unique Visitors 11,672 % Of Unique Visitors That Logged Into Facebook 11% Average Time Spent On Site 4 min 36 sec % Of Unique Visitors That Had Webcams* 80% % Of Unique Repeat Visitors 25%
[object Object],AUGMENTED REALITY STATISTICS AR POLLS – BROWSER PLUG-IN
[object Object],AUGMENTED REALITY STATISTICS AR POLLS – DO YOU HAVE A WEBCAM
The Keys To Success With Augmented Reality
#1 Augmented Reality Based On Utility
#2 Social Media Integration
#3 Long Term Gain vs. Short Term Fame
[object Object]

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IAB Poland - Zugara Augmented Reality Presentation

  • 1. The Future Of Augmented Reality Online
  • 2.
  • 3.
  • 4.
  • 5. ABOUT ZUGARA OUR INVOLVEMENT WITH AUGMENTED REALITY WEBCAM SOCIAL SHOPPER ZIMON CANNONBALLZ ZugMO Motion Capture Technology ZugMO Motion Capture Technology ZugSTAR Streaming Augmented Reality ZugMO Motion Capture Technology ZugAR Marker Technology
  • 7.
  • 8. WHAT IS AUGMENTED REALITY THE FUTURE OF INFORMATION INTERACTION VIEW INTERACT ACCESS
  • 9. WHAT IS AUGMENTED REALITY SCIENCE FICTION IMAGINATION…
  • 10. WHAT IS AUGMENTED REALITY BECOMES REALITY…
  • 11. WHAT IS AUGMENTED REALITY RIGHT BEFORE YOUR EYES….
  • 13. The Future Of Augmented Reality Online
  • 14. WHAT IS AUGMENTED REALITY NEARLY EVERY MAJOR INDUSTRY WILL USE AR Retail / Fashion Food / Restaurant Automotive Travel Entertainment Sports Education Real Estate Consumer Packaged Goods Electronics Government Healthcare Manufacturing Finance Aerospace
  • 15. WHAT IS AUGMENTED REALITY AS WILL MAJOR MARKETING AND ADVERTISING CHANNELS
  • 16. THE FUTURE OF AUGMENTED REALITY ONLINE BRANDS ARE ALREADY USING AR … A Few Major Brands Have Used Augmented Reality As Part of Integrated Campaigns…
  • 17. THE FUTURE OF AUGMENTED REALITY ONLINE SOME TO GREAT EFFECT …
  • 18. THE FUTURE OF AUGMENTED REALITY ONLINE FLASH + AUGMENTED REALITY *Mature markets include US, Canada, UK, Germany, France, Japan, Australia, New Zealand. FLARToolkit Works In Flash (No Additional Plug-in) Flash Player 10 Penetration* 93.5% FLARToolkit Licensing Costs Are Nominal; Development In Actionscript Flash Player 10.1 Will Support Greater Graphic Processing To Speed Up Draw Time In Flash – Papervision 3D FLARToolkit Will Become Standard For Augmented Reality Online
  • 20.
  • 21.
  • 22.
  • 23.
  • 24.
  • 25.
  • 26. The Keys To Success With Augmented Reality
  • 27. #1 Augmented Reality Based On Utility
  • 28. #2 Social Media Integration
  • 29. #3 Long Term Gain vs. Short Term Fame
  • 30.