1. The Future Of Online Shopping
“The Webcam Social Shopper” (WSS)
Matthew Szymczyk
Founder & CEO
matt@zugara.com
Twitter.com/kobrakai
LinkedIn.com/in/mhszymczyk
310. 344.8224
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2. Our Story
We’re founded as an In the midst of the recession Fresh off a DEMOgod win,
Interactive Marketing we build an ecommerce the Webcam Social
Agency focused on branded augmented reality (AR) Shopper is built into a
web development. Sony prototype, The Webcam market ready product. On
PlayStation enables our Social Shopper. Several July 20th 2011 it goes live
founding by putting us on months later Tobi.com uses throughout Banana
retainer from day one. it for a campaign. Flame’s site.
2007 2010
2001 2009 2011
Primarily creating strategic, We are named to Ad Age’s
UX focused web applications Creativity 50 list for our
we are nearly 40 employees work with AR. We refocus
and doing $5 mil in revenues. the business on creating
Key clients include Reebok, AR software that will
Lexus, PlayStation, Activision, revolutionize shopping. We
& Toyota. Image above is of officially become a
official “Build Your Lexus” “bootstrapped startup”.
application on Lexus.com.
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3. The Problem: The Online Shopping “Experience” Doesn’t Exist
• Conversion Rate: 20 – 40 % • Conversion Rate: 2 – 3%
• Return Rate: 25 - 40%
An improvement in conversion from 2% to 2.1% would
equate to a 5% lift in sales.
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4. The Solution: Replicate The In Store “At The Rack” Shopping Experience, Online.
Live Demo – www.webcamsocialshopper.com
PATENT PENDING
Represented by Pillsbury
Provisional Application Filed in 2009
Patent Filed 2010
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5. Candid Reactions To WSS
KEY FINDING:
• Nearly 2/3rds of participants said that WSS would help them in making a purchase decision.
SOME ADDITIONAL FINDINGS:
• Over 83% of users answered between “Interested” and “Very Interested” when asked the
question: “if an online store had this product, how interested would you be in using it?”
• 88% of users answered between “Interested” and “Very Interested” when asked the question:
“How interested do you think your friends would be in using it?”
• When the users first viewed WSS “the typical initial reaction was a surprised exclamation.”
• It took first time users about two minutes to understand, and become comfortable with the
motion capture interface.
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6. We’re Gaining Traction Globally
Over 500 Inbound Inquiries In Our Pipeline – 21 Advanced Prospects
Key: Clients (C) & Partners (P)
NORTH AMERICA EUROPE
Tobi.com (C) La Mania (C)
Reebok (C) Banana Flame (C)
National Guard (C) Bealamode (C)
Rich Relevance (P) Sinet Italia (P)
----------- Omeco (P)
8 Prospects (C) Uncubator (P)
-----------
6 Prospects (C)
1 Prospect (P)
ASIA
1 Prospect (C)
SOUTH AMERICA
4 Prospects (C) AUSTRALIA
1 Prospect (P) City Chic (C)
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7. On July 20th We Launched On Banana Flame
www.bananaflame.com
Client Testimonial
“As an online retailer, it’s critical to our
business that we create the best and most
enjoyable shopping experiences available to
customers, so that when they do choose to
shop online, they do it with us. And that’s
what the Webcam Social Shopper gives us, a
brand building and personal shopping
experience tailored to each individual that
they will not only love but also return to time
and time again.”
- Emily Walker, Creative Director
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8. A History Of Innovation
First Product To Market; Patent Pending
First E-commerce Motion Capture UI
First Flash Solution
First To Integrate Photo/Sharing Features
First Truly Markerless Solution
First Video Conferencing AR Shopping Prototype
First To Have No Backend Integration
First To Integrate Throughout Client’s Site
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9. Two Software Products Currently Being Sold
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10. New Features & Site Improvements Market
Online Apparel Retailers, U.S. Market Only
SOURCE: eMarketer & SORO Report 2007, Forrester Research & Shop.org
$1.20
$1. 14 Bil
$1.10
$1.04 Bil
Billions
$1.00
$940 Mil
$0.90 $860 Mil
$0.80
2011 2012 2013 2014
76% of people who shop online more than once a month say advanced product
viewing features are “extremely” or “very” important in their decision to stay
and purchase from a site and return to the site to purchase again.
SOURCE: Limelight Networks
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11. What Do Analysts & Journalists Think Of WSS?
“Apparel retailers worldwide can benefit from this kind of tool, which could appeal to younger
shoppers in particular.”
“The idea has great potential and could benefit up and coming brands and retailers, big and
small.”
“Though hundreds or thousands of Augmented Reality products hit the market last year and a
handful have been widely seen - many people still doubt the utility of this technology. Zugara's
approach seems to be one of the most clearly useful.”
“We mentioned Zugara's neat augmented reality clothes shopping experiment before--noting
how cool it could make online shopping by letting you try out virtual clothes. Well, it's an
experiment no more: Online fashion store Tobi has launched it for real.”
“What cannot be ignored is that shopping with this feature is very exciting, and will surely attract
shoppers to your website.”
Featured in the Gartner Group’s “Cool Vendors In Retail, 2010” Research Report.
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12. Thank You!
Please Note That This Is An Abridged Version Of Our Deck, And
That Information We Deemed Too Sensitive Was Removed.
Please Feel Free To Contact Us For The Un-Abridged Version.
DEMO Presentation: http://www.youtube.com/watch?v=hJlRaSzg-FI
Blog: www.weareorganizedchaos.com
Facebook Page: www.facebook.com/augmentedreality
Matthew Szymczyk Jack Benoff
Founder & CEO Vice President Product & Marketing
matt@zugara.com jack@zugara.com
Twitter.com/kobrakai Twitter.com/jack_benoff
LinkedIn.com/in/mhszymczyk LinkedIn.com/in/jackbenoff
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13. Appendix
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14. Q: Why Aren’t We Focused On Mobile Today?
Less Reach
• *75% of “Digital Natives” Don’t Use Smartphones
• Only 7% of web traffic comes from Phones/Tablets
• Handsets With Forward Facing Cameras?
Poor Usability/Experience
• What’s The Consumer Benefit?
• GPS Inaccuracy
• Not Enough Processing Power
Fragmented Mobile Market
• Several Operating Systems With Significant Share
• Numerous Handsets
* Source: CNN.com & Forrester Research (9/30/2010)
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15. Q: What Are Webcam Adoption Rates?
79% of laptops now have webcams. Source: PC World
More than 70 % of laptops now have webcams
Source: PC World
72% of 18 – 29 year olds own a laptop. Source: Pew Internet & American Life Project
83% of college students own a laptop. Source: Student Monitor
More than 50% of Gen Y owns a webcam. Source: Cisco a laptop
72% of 18 – 29 year olds own
Source: Pew Internet & American Life Project
As of July 2011, 50% Of Skype minutes involve video. Source: Skype
Given the technology adoption trends seen across generation,
it is safe to assume that Gen Z will have higher Webcam
adoption than any generation prior.
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16. A Digital Experience For A Digital Generation
(SOURCES: Twitter & TechCrunch Commenter)
© COPYRIGHT 2010 ZUGARA | CONFIDENTIAL AUGMENTED REALITY 16